CHEN, YUEH-TZU _ 2021

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Chen, Yueh-Tzu VicRound Ltd Graphic Designer / Product Designer CCILU Internationl Graphic Designer / Product Designer GAANG FEING Enterprise Product Design/PM Birmingham City University, UK, Birmingham MA Product Design Sense Creative Production, Taiwan, Taipei Packaging Structural Designer

About I’m passionate about design, with my focus being on everyday objects. My aim is to improve the ordinary person’s life through useful and practical concepts.

Functionality, fun, and most importantly accessibility are the keystones to my work.

I spent three years honing my skills during my Masters degree in the UK. Later I worked in retail, and experienced different fields such as fashion, shoe design, package design, and graphic visualisation. This helped to broaden my mind, and give me a different perspective.

roduct

Design

MAKE A LINE

Having

been inspired by daily housework, namely laundry. I came across a solution on how to deal with entangled clothes hangers.

By increasing the thickness of the hangers, and adding a small piece of magnet in the centre, the hangers are attracted by the polar magnetism, and line up neatly when not being used, moreover, the hanger has two elastic strings that can hang socks without clips.

Magnet in the centre of the hanger

Hangers will line up neatly

Two elastic strings that socks can be hanged without clips.

ADDICTED TO ME

Have

you ever been told not to so something but your whole body is shouting to break the rules?

DO NOT PRESS

Buttons are invented as a functional purpose to indicate that “something might happen” after pressing. Therefore, human beings expect to see the consequences of pressing a button - which is known as S-R Theory (Stimulus and Response Theory) The S-R Theory - Stimulus and Response “A process of behavior modification by which a subject comes to respond in a desired manner to previously neutral stimulus that has been repeatedly presentted along with an unconditioned stimulus that elicit the desire response”

“The American Heritage Dictionary of the English Language”, Houghton Mifflin Company.(Updated in 2009

Design a light with a solar panel as the power supply.

?

Why do you need a light when there is sunlight?

Or, Why do you want to switch on the light when there is sunlight?

This lighting project is an experiment about “How human beings are obsessed with buttons / Switches?”

In this project, 4 illuminated switches have been installed on each side of the box, which repesent the lights; and the power supply is the solar panel- aka the sunlight.

It showed that people still want to press the switches, even if it is daylight out there.

Model Making Process

Light Testing

Positive Negative

Assemble 6 pieces of 15x15 cm ABS board into a box.

The working system of illuminated switch.

In this project, each switch also represents a light

Replace the lightbulb in the switches with LED lights - to lower the power consumption, so it could be powered by the solar panel.

Install the switches into the box.

Use the terminal block to connect the wires between the switches.

Finally, connect the wires with solar panel.

I was born to flick switches , it is like my duty and what I'm living for.

Solar Panel Light

It is human nature to press switches.

isThis panel Solar

Product Packaging

Addictedto ME DO NOT PRESS Lamp-15cm x 15cm x 15cm Solar Panel-12.4cm x 36.5cm x 1.5cm, (Model No.: TPS-946, Rated power: 1.5W @ 17.5V) Ceiling Rose 4 Terms Line

Ooops CreativeProduction co.,LTD Corporation Street , Birmingham, B4 7DX

Please Recycle This Packaging

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The L-shaped designed packaging allows the boxes to be assembled together, maximising the space usage during transportation.

Packaging structure and graphic design

Quality

Beauty

Functionality

Fun

Ferrari Earphones for Females Stay Beautiful is an innovative audio product designed for females who are not specifically Ferrari fans, bringing a new audience to Ferrari.

Earphones = Accessories For females, earphones are often taken as personal accessories. Functionality is important, however the aesthetical look is quite essential to modern females.

By contrast, the Ferrari are synonymous with a certain type of male, who are more obssessed with the brand.

Earphones + Hairband The idea is combine earphones with a hairband.

The earphones can be worn as a hairband whilst unused; it could simply switch to earphones by twisting the earbuds part to fit the ear.

STAY BEAUTIFUL

The two-way using also leads the interaction between the product and the user.

This project is aiming at building a connection between Ferrari and the general female audience, who says only the Ferrari fans would love it?

obsessive compulsive pencil case “How to re-connect people with stationery?”

What is the future of the pencil case?

With the advance of technology, use of electrical pens and styluses, will stationary be replaced? Text messages are much more prevalent than hand written messages. Is there still a place for traditional stationary in this virtual world?

“The more screens we have the more our figures are afriaid we’re going to disappear,” she says.

“I feel it already in my fingers that they want

me to touch lots of things so I don't lose contact with touch.”

Li Edelkoort (Dezeen, 2012)

Design Brief

Design Brief

Design a pencil case attracts people to use beyond educational purpose

Although there are lots of advantages of living in a digital world, humans still have the desire of physical contact with tangible objects. Therefore the Obsessive Compulsive Pencil case is a project which purposes to bring writing back to our lives.

Design Principle

Interactive

Remain the function of pencil case - storage writing instruments.

Functional

Among all the stationery, pencil case has became a personal accessory to show the owner’s personality and status.

Obsessive Composive Pencase

Unique

To attract evoke the emtional bond with users.

Collectable

= Affordable to spread out the cost of each item and make it collectble/affordable, easily access for every group.

Design Concept This concept does away with the idea of a container to house items. Instead of putting things in, the various items interconnect and form the pencil case itself.

Stapler Tape

Glue Compass

Scissors

3D Experiment

Knife

The OCPencilcase can be assembled together neatly, like blocks.

Each instrument is modularised into standard form, users can choose the needed items to build their own tool, bringing functionality and flexibility.

Each item can be sold individually. Users can pick the items they want, and customise to their own specific preferences..

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The product’s name is inspired from the mental illness OCD- Obssesive Compulsive Disorder. People with OCD are usully highly attentive to detail and thorough with organizing things sometimes; OCPencil case optimize the way of organizating the stationery, making it a spoken product that turns imperfection into beauty.

Well just admit it, we are all a bit OCD.

Swift Collection _ Upper Design Concept 1. Sandal design The swift brand is inspired by Star Wars. The upper sandal design shows the lights, and also the interior of the Millennium Falcon.

Millennium Falcon - “Star War”

Concept 2. Sneaker design Inspired from Rey - the last Jedi: it features a decorative elastic strap, and a one-piece fly knit upper to bring comfort. Additional textures were added to create a futuristic yet practical look.

Rovnon__ Multi-textured Rovnon is designed for the new outsole collection, the second generation of skive-on. The Collection is focused on current fashion trends, and targeted at a younger generation.

Ronald __ Winter Ankle Boots Ronald is designed for the Winter collection. Inspired by a traditional boxing shoe. It blends a suede upper, and metallic zipper with a functional boot.

Shoe Box Design __ Bio Collection

MADE

IN

EUROPE

A chess board pattern has been printed upon the rim of the box that will be hidden by the shoe box lid. This adds a stylish and subtle look. Bio shoes are bottomed up with skive-on technology.

CCILU SS18 Bio Collection Label EU Chart Different color to indicate male/female Emphasize EUR size chart Enlarge the size number for clearer infos

Ms EUR

32 mm

42

HORIZON AURA M SKU xxxxxxxxx

MTRL: LEATHER CLR: KHAKI/ ORANGE

9 8 27.5

US UK

JPN

Ws EUR

38

Made in Spain

HORIZON MERI W SKU xxxxxxxxx

UPC

MTRL: LEATHER CLR: LT.BLUE/ WHITE

7 5 24

US UK

UPC

JPN

Made in Spain

100 mm

Ms EUR

42

9 8 27.5

US UK

JPN

HORIZON AURA M SKU xxxxxxxxx

UPC

MTRL: LEATHER CLR: KHAKI/ ORANGE Made in Spain

CCILU SS18 Bio Collection Shoe Hangtag Design

Cover MADE

IN

EUROPE

60mm

To develop an European Collection – Made in Spain – with basic, comfortable, trendy, ergonomic, natural, vegan and bio-logical shoes, highlighting the quality and the harmony among its elements, combining seasonal colors and with a taste of the state of the art technology provided by CCILU. Cork made footbed provide ultimate comfort with features of auto-fitting , shock absorbing and odor resistance.

Cork is also a sustainable material which is collected from the oak tree bark, allows it to continue growing till next harvest time. The cork is harvested every 9-13 years.

Inner page

Abrasion Resistance

The path to achievement is long and arduous and the first step is always the hardest.

In 2011, Ccilu's first product, "Amazon Summer," won the Silver Award of the Best Designed Products in the 72nd Tokyo International Gift Show. 2017, our iconic Skive-on technology drew us the Platinum A' Design Award in Footwear sector.

Each step you took, made who you are.

What comes next?

MADE

IN

EUROPE

50mm

60mm

68mm

The founder of the CCILU Footwear started out as a banker. At the peak of his career, he took a giant leap outside the comfort zone to become an award-winning shoe designer.

CCILU is now an international brand selling over five continents.

SKIVE-ON Each pair of CCILU footwear is bottomed up with over 100 completely independent and highly resilience resound CCILUCELL dots. The most advanced footwear compound is fused with the most nimble outsole design.

The barefoot comforts personalizes the futuristic footwear.

Shock Absorbing

Back

Front

Nano Tech

Care Tips Use soft brush or damp cloth

Do not soak wash or machine wash

Do not line dry or under direct sunlight

Liberate yourself, your next step is clear.

Front

Ultra Light

Back

STEPPING STONES

STEPPING STONES Features :

Inspired by modern oriental medicine, our SST Team developed STEPPING STONES with acupressure pods which effectively improves blood circulation and body wellness; helps recover from plantar fasciitis. Three changeable insoles (Original, The Therapist, The Masseuse) with different functions, help you get healthier every day simply by wearing CCILU Stepping Stones. SST is easy to use, maintain and clean. Enjoy optimum comfort anytime, anywhere.

Toe Separation Separate big toes; realign them back to natural position. It helps release the tension of the muscle, enable natural arch support.

Toe / Heel Guard Keep harmful substances away and prevent dirt from entering.

Insoles: Deep Tissue Massage

Most Frequent Area of Pain

8% 14% 42% 37% 52% 35%

Maximum Circulation

The Therapist

The Masseuse

Instructions :

1.Press the pointed spot from bottom to take out the insole.

2.Insert the chosen insoles in the shoes,make sure the insoles reach the bottom.

3.As the pictures above, press the pointed spots firmly, then slightly twist the shoe body to make sure the insoles is secured.

Contents: 1 pair of STEPPING STONES sandal outer shells. 3 sets of STEPPING STONES changeable insoles.

WWW.CCILU.COM CCILU INTERNATIONAL. INC© 2018 Patent Pending ALL RIGHT RESERVED Made in China

Stepping Stones Shoebox design Interchangable insole The artwork is representative of the inner body.

Namely veins and cells and the way they interconnect.

The shoe can help with blood circulation through the use of pressure points upon the sole of the shoe.

Intuition Shoebox design 3 in 1 active shoes The intuition shoe combines a sock liner with a waterproofed outdoor shoe, with a comfort to fit any occasion. The artwork uses a dotted pattern on the shoes, and gradient lines, creating a stylish, and modern look.

Product Photoshoot __ Bio Collection __ PGA Tour

Key Image_Intuition

Key Image_Abel

Key Image_XpreSole

The Eno Collection

Chamber

Make your space safe and sound Sustainable product with a great sound-enhance performance.

Chamber

Sustainable Acoustic Panel

The Eno Collection is a full product line of acoustic product made with sustainable material- rPET. The whole product is 100% made from recycled material, and can be recycled as well to extend it’s life cycle.

Sustainable Material from Recycled to Recycle Eco-friendly, made from recycled plastic bottles and can be recycled as well.

2 in 1 Multi-function- Acoustic & Home Decor Unique design provide both functionality and decorative purpose, spice up your studio/office/home.

Easy and Flexible Installation No tools needed, easy to attach to the surface, or relocate.

For All Scenarios Perfect for gamers, streamers, musicians, video conferencing, home office and anywhere needed.

Chamber Installation Layouts

Product Packaging

The product is 3 in one pack, products are flatten packaging - the users can assemsble the product with the intallation kit inside, includes doubleside tapes and the Hooktape.

The manual is printed inside of the box, which can reduce the waste and ensure that the users can read the instructions before installing.

Cover

Inside

cOMmERCIAL PRODUCTrED eNVOLOPES

Red envelope design for the year of the dog in 2018.

Hand made with hot-fix rhinestones, and aluminium, combined with glitter sheets, and a patterned fabric to create different textures, and a glossy look.

錦繡錢程福氣犬系列

萬歲萬萬歲系列

財神犬系列

賞銀白花花系列

raphic

Design

Visualization

Dots to Hexagon

Album Cover Design

The haze This is a visual design for Musician Ashlie Blanc, including artwork for the songs

Brand Indentity

Name Card Design The name card design for a start-up interior design studio. Simple illustraion of sofas create clean and cozy atmosphere, use bring colour to bring out the fun side.

The CSI design for a new interior design firm - NDO. Combine the letter of N, D, O into the lofo, N represents the doorknob,D represents the walls and O represents the door.

Logo design for Radiant Photography brand, using the repeative lines comebine gradient effect, for vivid effect, creat a prefessional image.

Banner Layout

Privacy Film

Banner Layout

Privacy Film

EDM Layout

gaming mousemat

EDM Layout

gaming mousemat