Chen, Yueh-Tzu_ 2018

chen yueh tzu

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Chen , Yueh-Tzu GAANG FEING Enterprise

Product Design/PM

Birmingham City University, UK, Birmingham Sense Creative Production, Taiwan, Taipei

MA Product Design

Packaging Structural Designer

r

About I am a designer who is passionate in design ¿eld. My aim is to make contribution to the society, bring better life via good design. This portfolio presents the projects that reflect my perspective of design; over the years I have developed projects mainly focus on people’s daily lives demands. My philosophy is to develop products based on functionality, fun and most important- affordability, make good design accessible for everyone.

Being born in France, raised in Taiwan and having an MA degree in UK; the multi-cultural background allows me to get contact with different cultures, life styles and aspects of design. The work experience in packaging structural design also helps me to gain practical knowledge in product packaging and advertising, widens my mind and gives me different perspective in my career.

Prod

De

duct

esign

< Reduce garbage Quantity Volume

Most people donâ&#x20AC;&#x2122;t fill the trash to capacity,

this is a waste of space also produce more placstics bags, which is an environmental concern. What a Rubbish Hand is a conceptual design which narrows down the opening part of the bin, make you think twice before throwing the rubbish - what can you do for the world?

Dealing with bins f

full of trash We always struggle with an about-to-explode trash bin, thereare 3 common procedures when doing this: 1. Press down the rubbish as hard as you can.

2. Pull the bag out of bin as hard as you can.

3. Oops, why thereâ&#x20AC;&#x2122;s always an empty space in the bag?!

Instead of strugging at the end, why donâ&#x20AC;&#x2122;t we think about sizing down the trash before throwing it away? This simple action maybe reduce the totall quantity of waste.

Size down the trash

Reduce the waste

1 2

If you minimum the size of the trash before throwing it into the bag, the volume of rubbish could be concentrated, extending the life of a trash b and decreasing the usage of plastic bags.

e total bag

1 3

With this method, a family who used to produce 3 bags of trash per week now can cut down to 2 bags. If every family followed this action, enormous number of trash bag can be reduced.

This idea is to simply narrow the opening of trash can, forcing people to size down the waste before throwing it into the bin.

The design gets rid of old trash can, focusing on the narrowed opening- it is more like a trash bag holder.

Users can install and fix a trash bag with magnets on both sides of the hand-shaped holder, it can then be attached to the kitchen wall with a sucker on the back. The height anc location are changeable.

As the pictures show below, the shape of the trash bag will change in accordance with the content, every aspect of the bag is used to itâ&#x20AC;&#x2122;s maximum.

The design also makes it much easier for users to take the bags out and tie the bags with extra material which had been fix witht the magnet. No more struggling with the bin!

A great idea inspired by housework

Being inspired by daily housework â&#x20AC;&#x201C; laundry, Make a Line is a solution to deal with entangled cloth hangers.

To solve the problem, the design is to increase the thickness of the hangers. Besides, by adding a small piece of magnet in the centre, the hangers would attract each other by the magnetism, and will line up neatly when not being used. Morever, The hanger is designed with two elastic strings that socks can be hanged without clips.

Magnet in the centre of the hanger

Hangers will line up neatly

Two elastic strings that socks can be hanged without clips.

Have

you ever been told not to do something but you feel like

your whole body is shouting to break the rules?

DO NOT PRESS

Buttons are invented as a functional purpose

The S-R Theory – Stimul

to indicate that “something would happen”

A process of behavior mod

after pressing a button. As a result, human

a subject comes to resp

beings expect to see the consequences of

manner to a previously ne

pressing a button-which is known as S-R

has been repeatedly prese

Theory (Stimulus and Response Theory).

unconditioned stimulus tha desired response.”

i I MUST PRESS IT!!

lus and Response

Paradoxical Injunction

dification by which

Paradoxical Injunction is also known as

pond in a desired

â&#x20AC;&#x153;Reverse Psychologyâ&#x20AC;?, which was designed to

eutral stimulus that

make clients rebel against this foolish directive

ented along with an

and stop engaging in their problem-maintaining

at elicits the

solutions.(J.Haley, M.Richeport,2003)

Âł7KH $PHULFDQ +HULWDJH 'LFWLRQDU\ RI WKH (QJOLVK /DQJXDJH´ +RXJKWRQ 0LIĂ&#x20AC;in Company.(Updated in 2009) â&#x20AC;?The Art of Strategic Therapyâ&#x20AC;?-J.Haley, M.Richeport,2003) Fig.1 The Lonely Island,â&#x20AC;?Threw it on the groundâ&#x20AC;?,2011[video online] Available at:<https://www.youtube.com/watch?v=gAYL5H46QnQ> [Accessed 25 Feb 2013]

Design a light with solar pannel as the power supply.

Or, Why do you want to switch o

Question is, Why do you need the light when there is sunlight?

on the light when there is sunlight?

This

lighting project is an

experiment about â&#x20AC;&#x153;How human beings are obsessed with buttons/ switches?â&#x20AC;? To do that I install 4 illuminated switches in each side of a box, in which each switch also represent a light. It is showed that people somehow still want to boots the switches on even it is rise and shine out there.

Model Making Process

First, cut the material into 6 pieces in the size of 15cm x 15cm and assemble them as a box.

Replace the origin switches with LED the power consump switches into the box

Light Testing

In this p also re

Positive Negative

The working system of illuminated switch.

nal bulb in the lights- to lower ption. Install the x.

project, each switch epresents a light

Use the terminal block to connect the wires between the switches.

Finally, connect the wires with solar panel.

Product Packaging Solar Panel Light

The L-shaped designed packaging allows two boxes be assembled together, minimizing the space waste during transportation process

DO NOT PRESS Lamp-15cm x 15cm x 15cm Solar Panel-12.4cm x 36.5cm x 1.5cm, (Model No.: TPS-946, Rated power: 1.5W @ 17.5V) Ceiling Rose 4 Terms Line

Ooops CreativeProduction co.,LTD Corporation Street , Birmingham, B4 7DX

Please Recycle This Packaging

0

01279

0092 0

6

33

Packaging structure and graphic design

I was born to flick switches , it is like my duty and what I'm living for.

It is human nature to press switches.

isThis panel Solar

Addictedto ME

x

Design a Ferrari Earp

Stay Beautiful is an innovative au

customers who are not specifical

opportunity in Ferra

Who run the wor

Quality Functionality

x

phone for female

udio product design for female

lly Ferrari user, bringing new

ari audio market.

rld? GIRLS!

Beauty Fun

Earphone = Acce

For female, earphones are usually taken as a personal accessory that women tend to consider the enthusiast design than function and brand while purchasing. By contrast, the Ferrari company is used to posit the target group on male who is more obsessed with the brand â&#x20AC;&#x201C; the Ferrari fans.

essory

Earphone + Hairband The concept of this project is mainly designed for women, to meet the aim the idea is to take the earphone as an accessory by combining it with hairband.

Combining the earphone with hairband, the earphone can be worn as a hairband while unused; the user can easily change it into earphone by twist the bottom and put the buds into the ear.

The idea transforming earbud

the two-way using also leads

between the product and user.

This project is aiming at buil

with Ferrari accessories and n

says only the Ferrari fans wou

ds into accessory,

s the interaction

.

lding connection

normal users, who

uld love it?

â&#x20AC;&#x153;How to re-connect people with writing instruments?â&#x20AC;?

What is the future of penase?

With the developed technology, will stationer

replaced by electric devices?When hand wri

letters being taken over by text messages, is world stepping into virtual environment?

â&#x20AC;&#x153;Th

a

me

ry be

iting

s the

he more screens we have the more our ¿gures

are afraid we’re going to disappear,” she says.

“I feel it already in my ¿ngers that they want

e to touch lots of things so I don't lose contact with touch.”

Li Edelkoort (Dezeen, 2012)

Although there are lots of advantages whilst

living in a digital world, human still have the des

of physical contact with tangible things. Therefo

Obsessive Compulsive Pencase is a project which

purposes to bring the writing tools back to our li

t

sire

ore,

h

ives.

Design Brief

Design a pen case attracts people to use beyond educational purpose

Design Principle

To attract people to u project emphases on b user experiences, evok feeling when using.

Interac

Remain the function of pen case - storage writing instruments.

Funtional

Obsess Compo Pencas

Uniq

Among all the station is unique that become accessory - the chosen PDWHULDO DOO UHĂ&#x20AC;ect ho and status.

use the product, this bringing different king the emotional

ctive

sive osive se

Collectable

que

nery, pen case es a personal n shape, colour and olderâ&#x20AC;&#x2122;s personality

= Affordable To make the product collectable, trying to spread the cost of each item; make it accessible for every group.

Design Concept

The concept throws away the idea of boxe Instead of putting things in, the instruments for the case itself by modifying the size and shape.

es. rm Stapler Tape

Glue Compass

Scissors

Knife

As the drawing above shows, the elements were modified into cube shape and used as a block, attach to each other with magnets to build a pen case.

3D Development

stationerythat can be assembled together neatly, like blocks, to build a pen case. Each instrumentis modularizedinto standard form that users can choose the needed items to build their own tool set, bringing functionality andĂ&#x20AC;exibility.

OCPencasemodularizeeach instrumentinto standard size and sale individually.Users can pick up needed item and built up a pen case, there are more than one solutionsof assembling.The illustrationbellow shows the suggested method of assembling.

The name is inspiredfrom the word OCD- ObsessiveCompulsive Disorder.People with OCD usually pay high attentionto details and are enthusiastin organizingthings in order; OCPencase allows users organizedtheir pencase in a neat way, making it a spoken product that turns imperfection into beauty.

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Well just admit it, we are all a bit OCD.

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The name is inspiredfrom the word OCD- ObsessiveCompulsive Disorder.People with OCD usually pay high attentionto details and are enthusiastin organizingthings in order; OCPencase allows users organizedtheir pencase in a neat way, making it a spoken product that turns imperfection into beauty.

Well just admit it, we are all a bit OCD.

Grap

De

phic

esign

Dots to Hexagon

The haze

The visual design for musian Ashlie Blanc, including cover design for songs “ The Girl I Used to Know”, “Lemonade” and “Dark Ckoud”.

csi

The name card design for a start-up interior design studio. Simple illustraion of sofas create clean and cozy atmosphere, use bring colour to bring out the fun side.

csi

The CSI design for a new interior design firm - NDO. The conecpt is to use door as key element, guide the viewer into the world behind ithome. Cleverly combine the letter of N, D, O into the logoN presents the doorknob D presents the walls O presents the door.

cOMmERCIAL PRODUCTrED eNVOLOPES

The red envolopes design for 2018 Dog Year.

Without any actual prints but use hot-fix rihnestones and aluminium material, combine with glitter sheets and patterned fabric to create different texture and shiny effect.

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