Chen, Yueh-Tzu, 2014

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Chen , Yueh-Tzu Birmingham City University, UK, Birmingham Sense Creative Production, Taiwan, Taipei

MA Product Design

Packaging Structural Design

ner

About I am a designer who is passionate in design field. My aim is to make contribution to the society, bring better life via good design. This portfolio presents the projects that reflect my perspective of design; over the years I have developed projects mainly focus on people’s daily lives demands. My philosophy is to develop products based on functionality, fun and most important- affordability, make good design accessible for everyone.

Being born in France, raised in Taiwan and having an MA degree in UK; the multi-cultural background allows me to get contact with different cultures, life styles and aspects of design. The work experience in packaging structural design also helps me to gain practical knowledge in product packaging and advertising, widens my mind and gives me different perspective in my career.

MAKE A LINE A great idea inspired by housework

Being inspired by daily housework – laundry, Make a Line is a solution to deal with entangled cloth hangers.

To solve the problem, the design is to increase the thickness of the hangers. Besides, by adding a small piece of magnet in the centre, the hangers would attract each other by the magnetism, and will line up neatly when not being used. Morever, The hanger is designed with two elastic strings that socks can be hanged without clips.

Magnet in the centre of the hanger

Hangers will line up neatly

Two elastic strings that socks can be hanged without clips.

aDDICTED TO ME

Have

you ever been told not to do something but you feel like

your whole body is shouting to break the rules?

DO NOT PRESS

Buttons are invented as a functional purpose

The S-R Theory – Stim

to indicate that “something would happen”

A process of behavior

after pressing a button. As a result, human

a subject comes to r

beings expect to see the consequences of

manner to a previously

pressing a button-which is known as S-R

has been repeatedly pr

Theory (Stimulus and Response Theory).

unconditioned stimulus desired response.”

i I MUST PRESS IT!!

mulus and Response

Paradoxical Injunction

modification by which

Paradoxical Injunction is also known as

respond in a desired

“Reverse Psychology”, which was designed to

y neutral stimulus that

make clients rebel against this foolish directive

resented along with an

and stop engaging in their problem-maintaining

s that elicits the

solutions.(J.Haley, M.Richeport,2003)

“The American Heritage Dictionary of the English Language”, Houghton Mifflin Company.(Updated in 2009) ”The Art of Strategic Therapy”-J.Haley, M.Richeport,2003) Fig.1 The Lonely Island,”Threw it on the ground”,2011[video online] Available at:<https://www.youtube.com/watch?v=gAYL5H46QnQ> [Accessed 25 Feb 2013]

Design a light with solar pannel as the power supply.

Or, Why do you want to switch o

Question is, Why do you need the light when there is sunlight?

on the light when there is sunlight?

This

lighting project is an experiment about â&#x20AC;&#x153;How human beings are obsessed with buttons/ switches?â&#x20AC;? To do that I install 4 illuminated switches in each side of a box, in which each switch also represent a light. It is showed that people somehow still want to boots the switches on even it is rise and shine out there.

Model Making Process

First, cut the material into 6 pieces in the size of 15cm x 15cm and assemble them as a box.

Replace the origin switches with LED the power consumpt switches into the box

Light Testing

In this p also re

Positive Negative

The working system of illuminated switch.

nal bulb in the lights- to lower tion. Install the x.

project, each switch epresents a light

Use the terminal block to connect the wires between the switches.

Finally, connect the wires with solar panel.

Product Packaging Solar Panel Light

The L-shaped designed packaging allows two boxes be assembled together, minimizing the space waste during transportation process

DO NOT PRESS Lamp-15cm x 15cm x 15cm Solar Panel-12.4cm x 36.5cm x 1.5cm, (Model No.: TPS-946, Rated power: 1.5W @ 17.5V) Ceiling Rose 4 Terms Line

Ooops CreativeProduction co.,LTD Corporation Street , Birmingham, B4 7DX

Please Recycle This Packaging

0

01279 00920

6

33

Packaging structure and graphic design

I was born to flick switches , it is like my duty and what I'm living for.

It is human nature to press switches.

isThis panel Solar

Addictedto ME

STAY BEAUTIFUL

x

Design a Ferrari Earp

Stay Beautiful is an innovative au

customers who are not specifical

opportunity in Ferra

Who run the wor

Quality Functionality

x

phone for female

udio product design for female

lly Ferrari user, bringing new

ari audio market.

rld? GIRLS!

Beauty Fun

Earphone = Accesso

For female, earphones are usually taken as a personal accessory that women tend to consider the enthusiast design than function and brand while purchasing. By contrast, the Ferrari company is used to posit the target group on male who is more obsessed with the brand â&#x20AC;&#x201C; the Ferrari fans.

ory

Earphone + Hairband The concept of this project is mainly designed for women, to meet the aim the idea is to take the earphone as an accessory by combining it with hairband.

Combining the earphone with hairband, the earphone can be worn as a hairband while unused; the user can easily change it into earphone by twist the bottom and put the buds into the ear.

The idea transforming earbud

the two-way using also leads

between the product and user.

This project is aiming at buil

with Ferrari accessories and n

says only the Ferrari fans wou

ds into accessory,

s the interaction

.

lding connection

normal users, who

uld love it?

WHAT A Rubbish Can Reduce garbage Quantity = Volume

What

a Rubbish Hand is a conceptual design which

narrows down the opening part of the bin, forcing people to think twice before action, what can you do for the world with rubbish can?

Dealing with bins full of

f trash We always struggle with about-to-explode trash bin, there are 3 common procedures when doing it: 1. Press the rubbish as hard as you can.

2. Pull out the bag out of bin as hard as you can.

3. Oops, why thereâ&#x20AC;&#x2122;s always an empty space in the bag?!

Instead of struggling at the end, why donâ&#x20AC;&#x2122;t we think about size down trash before throwing them away? More than that, this simple action may also reduce the total quantity of waste.

Size down the trash

Reduce the waste

1 2

If you minimum the size of the trash before throwing it into bag, the total v

of rubbish could be concentrated, extending the life of a trash bag and de the usage of plastic bags.

1 3

volume

In this way, a family used to produce 3 bags of trash per

ecrease

week may drop the number to 2, tens of thousands of family can help reduce tens of thousands bags of rubbish.

The idea simply narrow the opening of trash can, forcing people to size down the waste before throwing it into the bin. The design gets rid of the container form, focusing on the narrowed opening â&#x20AC;&#x201C; it is more like a trash bag holder.

Users can install and fix a trash bag with magnets on both sides of the hand-shaped holder, it can then be attached to the kitchen wall with the sucker on the back. The height and locations is changeable.

As the pictures below show, the shape of the trash bag will change in accordance with the rubbish, no wasted space by the shape limitation of a bin. The bag is easy to tie up and take out, no more struggling with the bin.

Graphic DESIGN

Layout DESIGN

When Piano MEETS er-hu

When piano meets E

4th August 2014 18:00-19

Ming Moon Chinese Restaurant & Ba (Formerly Barracuda) 16 Hurst Street Birmingham B5 4BN

Free entry

Poster and program layout design for a pop-up event When Piano Meets Er-hu.

in bar area Food available in dining area for ÂŁ12.99

Er-Hu

9:00

ar

When piano meets Er-Hu

a green recital

6th August 2014 18:00-19:00 LIBRARY OF BIRMINGHAM Amphotheatre & Beatbox Centre Square, Broad Street, Birmingham, B1 2 ND

Free entry Drop in This event may indoors due to inclement weather

6th August 2014

18:00-19:00

LIBRARY OF BIRMINGHAM Amphitheatre and Beatbox Centre Square, Broad Street, Birmingham, B1 2 ND

?

4th August 2014

18:00-21:00

Ming Moon Chinese Restaurant & Bar

(Formerly Barracuda) 16 Hurst Street, Birmingham, B5 4BN

Repertoire Ying Ying Jen

Our same world Shining Smile Gabriel

Piano

Jasmine

Ying-Ying Jen

Ying-Ying Jen, born in Taiwan, started to play piano at the age of

Jiaao Yu

The Shepherdess

seven. In order to sharpen her musical expression and technique of piano playing, Ying-Ying Jen had attended music camps and piano performances since she was 10. Her great passion in music makes her reward scholarship in Master degree of

茉莉花

Love longing

Racing horse

牧羊女 賽馬

Ensemble

Birmingham Conservatoire.

The Narrative Music of Yubei The Moon Represents My Heart

豫北敘事曲 月亮代表我的心

Program Session I Introduction Erhu and Performers Piano Solo YingYing Jen Er-hu

Ensemble

Jiaao Yu

Green information

Jiaao has played Erhu since she was 9. She had been in Chinese orchestra since studied in primary school until she graduated from university. During this time, she had gained some national certificates of Erhu in both ensemble and solo performances, and also attended Chinese orchestra performances around the world. She dedicates her life playing Erhu and promotes Erhu to international audiences when she visits different countries.

Session II Er-hu Solo Jiaao Yu Ensemble

Thank you

Program 18:00-19:00 18:00 Solo Ying-Ying Jen Piano

Ying-Ying Jen

Ying-Ying Jen, born in Taiwan, started to play piano at the age of seven. In order to sharp her musical expression and technique of piano playing, Ying-Ying Jen had attended music camps and piano performances since she was 10. Her great passion in music makes her reward scholarship in Master degree of Birmingham Conservatoire.

Our same world Shining Smile

18:15 Solo Jiaao Yu

The Shepherdess

18:45 Ensemble

The Narrative Music of Yubei

牧羊女 豫北敘事曲

19:00-20:00 19:00 Solo Ying-Ying Jen

Gabriel

19:15 Solo Jiaao Yu

Racing Horse

19:45 Ensemble

The Moon Represents My Heart

賽馬

月亮代表我的心

20:00-21:00 20:00 Solo Ying-Ying Jen

Jasmine

茉莉花

Love longing 20:30 Ensemble Er-hu

I do

我願意

Jiaao Yu

Jiaao has played Erhu since she was 9. She had been in Chinese orchestra since studied in primary school until she graduated from university. During this time, she had gained some national certificates of Erhu in both ensemble and solo performances, and also attended Chinese orchestra performances around the world. She dedicates her life playing Erhu and promotes Erhu to international audiences when she visits different countries.

If you enjoyed the show tonight, please feel free to join the upcoming event on

6th August 2014 18:00-19:00 LIBRARY OF BIRMINGHAM Amphotheatre & Bearbox Centre Square, Broad Street Birmingham,B1 2 ND

Packaging structrual

Packaging design is a unique sector in design industry which is considered as thPackaging design is a unique sector in design industry which is considered as the final process in product design chain, but the one who first makes contacts with customers before reaching the real product. The experience in packaging structural design gains my knowledge of building a 3D object with flat material, allows me to think differently when transforming between 2D and 3D design; which inspires my different perspective in product design.

Photogaphy

K e e p

m o v i n g

f o w a r d

f

C +

hen, Yueh Tzu 447450537448

elicia629@msn.com