Product Service System Design Studio | A.Y. 2020/2021
CityMatters Tangible and intangible products, services, systems and spaces
Professors
Peter Di Sabatino Luisa Collina Laura Galluzzo
Assistants
Ilaria Bollati Claudia Mastrantoni Martina Mazzarello Maddalena Mazzocchi
Group 3 - Tulips
Claudia Yazmin Alvarez Hernandez Chiara Carovelli Francesca Castioni Alessandra Pasqualini Xiangkai Tai
Abstract Baggesi people are the masters of overcoming dark times. When it comes to improving the community, they are proactive by creating associations and raising money. Despite this, there are opposing perceptions of how Baggio is perceived. While the locals mention the nice “countryside” atmosphere that characterizes the neighbourhood and assure that it is not as dangerous as it was in the past, an outsider will either mention that he only knows Parco Delle Cave or that it is a dangerous neighbourhood. How can we use the proactiveness of the Baggesi community and the “countryside” vibes of Baggio as a strategy to communicate their actual identity? In this booklet, you will see the process of designing a product-service system strategy that aims to highlight Baggio’s positive characteristics to prompt a positive perception of the neighbourhood by embracing cooperation in the Baggesi community. This strategy consists of different design interventions mainly based on a collaborative urban garden which create a system for the community to participate in different ways: building it, growing crops or personalizing it. All this is united under a communication system that ensures and highlights Baggio’s strong identity.
Index Setting the scene
Diffused community gardens
Space as a Driver - Fostering relationship & Valorizing space by adding a new element - What - Narrative
Why gardening?
Key points - Goals
Who is involved -Gardenia Grandma -Steve Soil -Malika Mama Where does it happen? -Park1: Parco delle Cave -Park 2: Parco Diotti Manaresi -Park 3: Area Cani-via Budrio
16
6 How to participate? -Gardeners -Adopters -Service for the city 7
What we dream of -Vision -Mission -Why How
Painting the Organo
8 9 10
11 12 13 14
Diffused community gardens -How it works?
17
A scalable system -Level zero and Raised gardens -Modular as majolica -Functionality -A place to meet -Dimensions and Ergononomics -Assembly
18
Materials -Spruce wood -Why we choose it
19 20 21 23 25
Communication Strategy
A participated place leaves no room for degradation
28
Painting the Organo event -Painting Kit Painting the Organo -How does it work?
32
29
How is it useful? -Gardners -Adopters -Service for the city
33
30
Communication strategy -How does it work? What’s behind it? -Logo -Font -Palette -Construction lines -Basic modules -Shapes -Fruit and vegetable inspiration -Majolicas -Other patterns
34
35 36
26 Website -The flow
37
Gardening guidelines -How to start gardening -Tools -What to plant -Raised garden -In-ground garden -Details
39
Seasonal activities -Primary Activities -Secondary Activities -Tertiary Activities -Paper bag
43
Video promo
47
Promoting posters
48
40 41
45
The Service System The three areas of intervention -System Map Stakeholder Map -Stakeholder’s Role
Design Process 50
51 52
Business model -Interactions between stakeholders
53
Organo -Role of people that work in Organo
54
Project Roadmap
55
Defining the Edges -Norming: finding rules to define the area -Exploring: finding areas following the rules -Administrative boundaries -Natural edges Context -History of Baggio -The exploitation of the territory -Existing services -Transportation and accessibility -Plan for the M1 metroline
Annexes 57
58
59 60 61 62 63
Population stats and data -Ethnicities in Baggio -Average age
64
Uses and costumes -Và a Bàgg a sonà l’orghen -Majolicas -Cultural centres -Social initiatives -Activities and events
65
Field observation -People of Baggio -Architectural differences
66 67 68
69 70
Insight and considerations -SWOT Analysis -Constraints -Oppurtunities
71 72 73
Positioning Map -Case Studies -Axes
74 75 76
Scenarios -Space as a Driver -Town in a City -Arts to the Rescue
77
Technical drawings
84
Stencils
89 93
Interviews -Preparation -Interviewee 1: Newcomer in Baggio -Interviewee 2: Local person -What surprised us
78
Prototypes -Instructions -Planting Calendar
A proactive community -New Library -Associations
80
References
Urban garden case studies -Ample Harvest -Treedom -Biofarm -Coltivando
82
Sitography/Bibliography
97
Setting the scene
Space as a Driver Fostering relationship & valorizing space by adding a new element What The numerous green areas in Baggio become a new meeting point for Baggesi people, turning into strategic spots for strengthening Baggio’s identity.
Narrative Anita slowly goes out of her home to go to the nearest park to do her daily morning walk. Being 75 has made her pace slower, so she does not always have the time and the strength to go all the times to reach Parco Delle Cave. The park next to her home is also where Rocio and Luca are usually hanging out and working to help in the community associations. They are always kind to her, they always welcome her with a warm smile and make a gesture to call her to join them. As months pass by, Anita is more likely to go to the park because here she can hang in with people that she was able to know, strengthening also the relationship with who she already knows.
Collage Space as a Driver | Tulips Group 3
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Key points 1. A lived space leaves no room for degradation Baggio is socially active and proactive in finding solutions to its needs. The best-maintained places are the ones people have worked on in the first person.
"We want to become the new organ of Baggio: not a real musical instrument but still uniting people"
2. Small village vibes Baggio has a strong rural identity and popular culture. Spatially talking, it is mostly expressed in the city centre, through a set of ceramics.
3. Not just Parco delle Cave People associate Baggio with Parco delle Cave but actually, the neighbourhood is full of other green areas.
Vision We want to embrace and take advantage of Baggio’s distinctiveness and strong identity and extend trying also to improve outsiders perception of this neighbourhood.
Mission Goals • • • • •
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Baggio is not just the centre and Parco delle Cave. We want to extend its identity. We want to exploit its social attitude. We want to exploit its rural attitude. We want to spread Baggio’s identity also in the periphery of Baggio, creating a unique strong identity. We want to exploit the green areas present in Baggio’s territory.
We want to harness the common aptitude of the citizens of Baggio to participate and be proactive and create a new excuse to get together and create community, without leaving room for degradation.
Why The intention is to integrate Baggio’s past and present, just as this neighbourhood is good at doing. The actual Baggio involve at the same time the centre that seems to be stopped in time and the surrounding areas with a more modern look. Similarly, we design this service taking an activity from Baggio’s rural roots and the current attitude of the communities living there to be proactive and socially active in the neighbourhood.
How
Communication Strategy Diffused community gardens
Organo goes to cover three different areas of intervention that respectively are: Diffused community gardens, Paint the Organo and the Communication Strategy.
Paint the Organo
Why “Organo”? Exactly like Baggio’s organ neither this one is a real musical instrument, yet is capable of attracting people and telling a story. Moreover, the organ’s pipes play different notes but together contribute to creating a melody. In the same way, our Organo is a system composed of different interventions that work towards a common goal. 8
Who is involved We have identified three Personas that represent specific users of our service who will be able to take advantage of it in different ways, driven by different needs and objectives.
Gardenia Grandma "A little action that brings a smile to someone fills me with joy"
The first Persona, Gardenia Grandma, amateur cultivator, is an elderly lady with great availability of free time who is willing to offer her work in exchange for fresh fruit and vegetables and some conversation. The second one, Malika Mama, the Buyer, is a working woman with little free time but who does not want to give up some healthy vegetables to cook the typical dishes of her origins.
Age: 75 years old Origin: Philippine Occupation: Retired
Finally, the third one, Steve Soil, the cultivator farmer, is a professional farmer that can offer his experience in growing crops and spread them into the community.
Bio
The service is addressed both to Cultivator, so people who have time and effort to spent doing gardening and also to Buyers, people who want to sustain economically this activity in change of some fresh vegetables.
The low price of the homes and the warmness of Baggio were ideal for Anita to move there. She has lived in Baggio since she moved to Italy. One of the things she enjoys the most are going for a walk and spending time in nature. Photo by RODNAE Productions from Pexels
Needs & Expectations
Pain Points
• •
•
•
Needs to keep herself active for mental health. Seeing her neighbourhood in movement makes her happy. She likes to bring fresh fruits to the table looks forward to going outside to have fresh air and greet her neighbours.
Dimensions Free time Financial independence Gardening skills Love for nature Relationship with neighbours Tech savvy 9
•
Feels out of ease when doesn’t have an activity to do (a project, someone to take care of...). Staying at home all day makes her feel lonely.
Steve Soil
Malika Mama “I feel like a stranger in my neighbourhood when I see people that I’ve never seen before”
“A fresh handful of spinach makes the best Besara!”
Age: 42 years old Origin: Italy Occupation: Farmer
Age: 34 years old Origin: Egyptian-Italian Occupation: Professor
Bio Bio
Steve is usually so busy taking care of the land that doesn’t invest much time in building relationships with the new neighbours. Realizing that building a good network is important for his business to grow, he likes to find a way to be more involved with the community.
Her parents migrated from Egypt to Italy In search of better job opportunities. Even though she was born and raised in Italy, she loves cooking traditional food and sharing stories her family told her about Egypt.
Photo by RODNAE Productions from Pexels
Photo by Christina Morillo from Pexels
Needs & Expectations
Pain Points
Needs & Expectations
Pain Points
• • •
•
• • •
•
Taking care of his crops. Keep a good relationship with his customers. Be efficient with his time, is there a way to work and socialize at the same time?
• •
Does not have extra time to network with the new neighbours. Feeling like a stranger in his neighbourhood. Some crops are not sold (he has to either give them to animals as food, make a secondary product or compost them).
•
Loves cooking traditional Egyptian food. Share about her cultural origins with people. Meet her neighbours and build a support system with them. Help other migrant families feel at home.
Dimensions
Dimensions
Free time Financial independence Gardening skills Love for nature Relationship with neighbours Tech savvy
Free time Financial independence Gardening skills Love for nature Relationship with neighbours Tech savvy
•
Has a busy schedule especially during exams season. Not spending quality time with her family because of her work.
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Where does it happen? We choose pilot areas where to land our gardens. The main one is in Parco delle Cave because it is the most known park in Baggio and is where people meet to have a walk or to do sport. The others have been chosen because they are evenly distributed around the neighbourhood, so they become a new focal point that pushes people to go through the edges of Baggio centre. They are also surrounded by houses and sometimes also by schools, so they can easily become a social meeting point, allowing neighbours to know each other.
Parco delle Cave Parco Diotti Manaresi Area cani Via Budrio
Map by Tulips Group 3
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Park 1: Parco delle Cave 45°27’49.8”N 9°05’51.5”E
Parco delle Cave is the third largest park in Milan, after Parco Nord and Parco Forlanini, with an extension of 135 hectares. Situated in the western part of the city, surrounded by the districts of Baggio, Sella Nuova, Quarto Cagnino and Quinto Romano, it is characterized by four artificial basins, a pond, woods, watercourses, urban gardens, an agricultural area with the Cascina Linterno. Together with Boscoincittà and Aldo Aniasi park is part of the agricultural park South Milan.
Legend Park Fields Residential area Social areas Map by Tulips Group 3
SOURCE: wikipedia.org/wiki/Parco_delle_Cave
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Park 2: Parco Diotti Manaresi 45°28’00.2”N 9°05’11.2”E
“Parco Diotti Manaresi” includes a small animal area. The area surrounding “Parco Diotti Manaresi” is divided into 3 parts: a church (Parrocchia Sant’Anselmo da Baggio V), residential areas, and fields.
Legend Park Fields Residential area Social areas Map by Tulips Group 3
SOURCE: google.com/maps/place/Parco+Diotti+Manaresi
13
Park 3: Area Cani-via Budrio 45°27’59.3”N 9°04’50.3”E
“Area Cani Via Budrio” consists of a public park and animal areas. The area surrounding is divided into 3 parts: an equestrian school (Centro Ippico la Meriggia), residential areas, and fields. Of these, residential areas account for a large proportion.
Miss
Legend Park Fields Residential area Social areas Map by Tulips Group 3
SOURCE: google.com/maps/search/Area+Cani-via+Budrio
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Diffused community gardens
Communication Strategy
Diffused community gardens
Painting the Organo
Why gardening?
How to participate?
The project aims at creating social relations among people as living in big condos makes it hard to establish a relationship with neighbours.
Gardeners
The idea is to create a diffused urban garden spread across the green areas of Baggio, to create meeting points for the various blocks scattered around the neighbourhood. Green areas are one of the things that most characterizes this particular district of Milan, and differentiates it from the metropolis. This activity also encourages a closer relationship with nature and an active lifestyle as people will have space where they can grow vegetables. Another characterizing element of Baggio is the proactive attitude of the community and its very rural and peasant appearance. For this reason, the creation of a community garden is both an opportunity for Baggesi people to get to know each other better and to exploit the rurality of the neighbourhood.
The activity of growing crops is addressed to people that have time to involve in that. This is aimed both to create bonds among the neighbours and creating community, but also to promote a closer relationship with nature.
Adopters Also, people who can not plant in the first person can participate in the Service by “adopting a plant”. They can pay for it and the Cultivator will take care of this extra plant and deliver its fruits to the Adopter. This activity creates also a one to one relationship among them.
Service for the city The service will also involve local activities such as schools, parishes, local farmers, local dealers and associations. We selected some of them from the network already existing there which are centred mainly on promoting social cohesion in the area. These are Baggio Bene Comune, which distinguished itself by the participatory redesign of the Library, ShareRadio, a web radio that aims to combine forms of citizen journalism, storytelling and media education and aXis Association that coordinates socio-educational initiatives, for the promotion of participatory processes and community development.
Photos from remodelista.com
SOURCE: produzionidalbasso.com
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Diffused community gardens How it works?
17
A scalable system The service is enabled by the product inside the space: the vegetable garden. This consists of a modular element repeated several times depending on the availability of space and the need for space for plants to grow. The modules give flexibility and the possibility to scale up the project according to the availability of space. The shape of the modules follows both a functional logic and an aesthetic logic linked to the identity of the place and in particular to its way of communicating through majolica. Picture 1 | Photo by Coltivando (MI) | Photo from coltivando.polimi.it
Level zero and Raised gardens To shape the Community Garden we were inspired by existing urban gardens. After doing some research (see the “Design Process” Chapter to see more), we realized that there are mainly two types of urban gardens. The first is that of raised vegetable gardens (Picture 1 and 2), which are mostly used when we do not know the quality of the soil of the place. For this reason, it is preferable to use “new and uncontaminated” soil, preparing it according to the plantations that we want to grow. The second type of urban vegetable garden and also the most widespread is the classic one that directly grows crops using the existing soil, which we can see in Picture 3 and 4. We have therefore chosen to adopt a single modular form and realize it for two different heights: the ground and the raised one, to be used according to the soil conditions.
Picture 2| Urban Garden in City Life (MI) | Photo from ohga.it
Picture 3 | Urban Garden in City Life (MI) |Photo by Tulips Group 3
Picture 4| Urban Garden in City Life (MI) |Photo by Tulips Group 3
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Modular as a majolica Our goal is to obtain a form that is easy to transport and assemble by the user. For this reason, we designed a simple and regular shape that is modular and therefore repeatable indefinitely, depending on the availability of the land you have. The modules, placed side by side, leaving in the middle a minimum passage of 1.5 meters, reproduce the logic behind the majolica. Each tile has its own meaning, but it is when they are all together that they acquire a complete overall appearance. In the same way, the modules work. In addition to bringing back the typical form of majolica, each module acquires importance when it is juxtaposed with others.
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Single Module
Single Module
Gio Ponti, L’infinito blu
Organo
Functionality Case for the uncontaminated soil
First of all, a vegetable garden must be functional. The structure must be suitable for the healthy cultivation of plants. For this reason, we provide two different height of the poliedric structure. The elevated one is provided with a higher case where new, uncontaminated soil is poured. Furthermore, being an “elevated” ground, makes it functional for people to work on as it reduces the effort for bending over the soil. In case the quality of the soil is good, there is the possibility to work this soil directly, still keeping the same aspect of the raised ones to reinforce its identity. Both the higher and the lower version of the furniture is provided with sittings with storage compartments inside in which to store all the tools needed to work.
Seats with containers
Case for the existing soil
Case for tools
20
A place to meet The Urban Garden is not only a place to cultivate plantations but is also a meeting point for the local community. For this reason, the furniture includes also seats to rest and share a moment with a friend, to participate in the creation of a common good that is precisely the urban garden community. The modules are designed to be arranged in such a way to create areas of sociability that enable the creation of a strong community atmosphere and the affirmation of urban gardens as a meeting place. Furthermore, the structure is also easily accessible to children as the height of the raised one is only 750mm.
21
22
Dimensions and Ergonomics Elevated model (scale 1:20)
2000
2000 1200
450
18
600
2000
1200
2000
60
600
All dimensions are expressed in mm
23
Lower model (scale 1:20) 2000 1400
2000 1200
85
800
265
415
150
450
18
600
2000
1200
2000
60
600
All dimensions are expressed in mm
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Assembly The modular structure is easily transportable and its assembly is very intuitive. In this way, the user is encouraged to take part in this activity and to participate actively in the service. The user is guided in the assembly phase by the instructions printed in the cardboard band that holds the various components of the furniture for transportation. Here the user can find the instructions for assembly it. This operation is very easy to perform because the pieces are simple to nail each other and, in the case of the low module to be driven into the ground to obtain greater stability.
Lower model
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Elevated model
Materials Spruce wood It is a light-coloured wood with not very marked regular veining that tends to a reddish colour. Spruce is widespread in central and southern Europe and in particular in Italy it is common in the Alps, in the Tuscan-Emilian Apennines and in the Calabrian-Lucan Apennines. It has no resin in its interior that gives the material vulnerability to mould and xylophagous insects attack. On the other side, it has a good aptitude to be impregnated with oils and waxes to increase the resistance to atmospheric agents and it offers a suitable surface for treatment. The form in which it is used is the laminated panel.
Why we choose it • • • • • •
Photo from blog.frontiersin.org
Photo from theconstructor.org
Easy to find locally (the Alps easy to reach from Milan). Low cost (boards of 3000x50x15mm cost 4.25 euros per piece). Lightness and therefore ease of transport/construction. Ease of processing (due to the contained hardness). Good aptitude to be impregnated with oils and waxes to increase the wood’s resistance to atmospheric agents. Good suitability for surface treatment.
Photo from menards.com
SOURCE: faidate360.com/Abete_bianco.html
Photo from buildes.lumber.com
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Painting the Organo
Communication Strategy
Diffused community gardens
Painting the Organo
A participated place leaves no room for degradation
People photos from mrcutout.com
As the famous quotation said “a participated place leaves no room for degradation”, after involve people assembling the gardening structure, we want to give everyone also the possibility to be part of the structure’s customization and distinguishing activity. At the moment in which one or more modules will be built, there will be a call to action that will happen through our communication channels (digital channels such as our website and analogical channels such as posters affixed in the city). There will be a daily event dedicated to the personalization of the new furniture. We will provide people with a kit for personalization, including paint, brushes, sponges and stencils. In this way, everyone in each garden can paint the wooden structures expressing their own identity. The use of stencils allow freedom of expression but at the same time let them speak the same visual language. 28
Painting the Organo event Painting Kit During the event, people will be provided with a personalization kit that includes cans of paint in the 8 colours that characterize Organo’s identity, brushes, sponges and stencils of the tiles that people can colour as they wish.
Paint
29
Brush
Sponge
Stencil
Painting the Organo How does it work?
30
Communication strategy
Communication Strategy
Diffused community gardens
Painting the Organo
How is it useful? Gardners Gardners can find useful the web platform to easily access the Toolkit we provide them. It is about every information they need to bring the gardening activity, starting from the assembly instructions to some cultivation guidelines and all organizational tips to coordinate the activities to carry on. Furthermore here they can also order all the thing they need such as the seedling, tools, fertilizers, etc.
Adopters The web platform also give the possibility to adopters to join the service, buying an extra plant and organize the delivery of its fruits.
Service for the city We designed a web platform with which people can know information about Organo, what we are doing and how we are doing it. Then they can decide if they want to be part of the community or not and if yes decide how to participate in it. We designed also an advertising campaign that plays on the common negative sayings about Baggio, exploiting the negative language and altering it with a fun twist. This is aimed in particular to change the mentality of people outside Baggio and in some way attract them here by advertising the service. All the touchpoints are visually connected through the motif of majolicas.
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Communication strategy How does it work?
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What's behind it? Logo
Palette dbdd9f
Basic modules 5dbd6c
2a542f
333325
Primary colour Coloured Logo
ffc40c
d3de32
d3de32
542b4e
Secondary colour B/W Logo
The logo shows the full name using a rounded and friendly font: this is because the message we want to give is that of community and sharing. We have exploited the particular shape of the letter “g” to make it similar to a vegetable and therefore remember the fact that it is a collective urban garden.
The palette has bright colours taken directly from the colours of the vegetables: colours such as green, purple and shades of yellow are used.
Shapes
Construction Lines
Font Magilio Regular for the logo and titles in general ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Karla Regular for texts ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 34
Fruit and vegetables inspiration
Strawberry
Peas
35
Pear
Lemon
Cabbage
Majolicas
Tomato
Eggplant
Orange
Rosemary
Watermelon
Basil
Other patterns
Website The flow
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First Layer
Gardening guidelines We want to provide our users with some guidelines for starting doing gardening. These can be found directly on the Website and they aim to give them useful advice on how to do gardening in the easier way possible.
How to start gardening 1st STEP: Prepare the soil After building the structure, it is essential composing the soil. We suggest the following composition. Starting from the lowest layer, place a layer of wood, branches and shavings to drain. Then put a thin layer of vermiculite (volcanic rock), over it a layer of natural compost and a coconut fibre blend. Finally, put the last layer of soil substrate. The preparation of the soil is done.
2nd STEP: Order the plants Choose the plant you want to have in your Organo and its amount and order it from the website. The seedlings are all from a local dealer so they suit the area and the soil conditions.
3rd STEP: Plant the seedling Place the seedling in single rows about 20-25 cm apart (IT DEPENDS ON THE PLANT), taking care to dig a hole of the right depth, so that the base of the plant is parallel to the ground. Fill the holes with more soil substrate and press it down to cover the root system.
4th STEP: Water well Keep the garden bed well-watered. This garden should be moist most of the time, not dry. Young plants need a lot of water to start, but soon they will be able to last longer as they grow roots to reach the moist soil below.
5th STEP: Thinning the garden When you see the seeds begin to sprout, make sure they have room to spread out by pinching out the ones you don’t want. Don’t be too hasty with thinning, as you want to give the many varieties a chance to grow and thrive.
6th STEP: Select and collect This planting method doesn’t come with a plan but you’ll make it up as the garden grows! Observe what is growing and blooming and pull up everything dry. Collect all the dry leaves and put them in the drier to make them ready for paper production.
soil substrate coconut fiber blend natural compost vermiculite (volcanic rock)
7th STEP: Harvest and enjoy! After following all of these steps you’ll have this beautiful, lush garden full of all the vegetables and flowers you’ve always dreamed of having. Now it’s time to enjoy all your hard work!
wood, branches, shavings
Photo from soz-etc.com
SOURCE: generazionepost.it/giardinaggio/come-iniziare-un-giardino-da-zero-senza-spendere-troppo/ www.greenme.it/abitare/orto-e-giardino/coltivare-fragole-guida/
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Tools For this kind of gardens, there is no need for many tools, since this cultivation is on a small scale. Most of the work will be done simply with the hands, so the first suggestion is to get gardening gloves. Simple tools useful for growing: • Small hand tools - A hoe to weed and oxygenate the soil helping to prevent waterlogging and cryptogamic diseases. - The rake to bury the seedlings and to break up the soil periodically. - A planter for digging holes in the ground for transplanting and digging. - Trident to break up the soil. • Irrigation - Watering can - Water pipe - Drip irrigation system connected to a tap - Spray • Pruning and maintenance - Scissors or shears, useful for harvesting, but also for cutting diseased parts of the seedlings or for any pruning. • Fertilization: in this kind of cultivations, it is necessary to add fertilizer periodically to make nitrogen and other nutrients available to the plant, for instance: - manure - compost - humus
Small hand tools
Irrigation
Hoe with trident
Watering can
Scears
Scissors
Fertilization
Rake
Water pipe for normal and drip irrigation
Rake Manure
Planter and trident SOURCE: ortodacoltivare.it/attrezzi/strumenti-da-balcone.html
Pruning and maintenance
Compost
Spray Humus Photos of gardening tools from bricoio.it Photos of manure, compost and humus and businesswales.gov.wales.com
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What to plant
Details
In the guidelines offered to the user, we show some species of fruits and vegetables, suggesting which ones can be grown in raised gardens and which ones in-ground gardens. Furthermore, we guide the user on how to plant them, when (shown by the Calendar) and how (distance between each other).
We offer through the website the opportunity to learn about all the specific care and treatments that each plant requires through dedicated sections of the website.
Raised garden
In-ground garden
Plant
Distance (cm)
Plant
Distance (cm)
Strawberries Basil Arugula Hot peppers Cherry tomatoes Rosemary Sage Lettuce Parsley Oregano Marjoram Thyme Chives
20 20 3 30 30 40 30 20 10 35 35 30 25
Garlic Beet Swiss chard Carrot Black cabbage Chicory and radicchio Onion Bean Bean Fennel Endive Eggplant Potato Pea Tomato Leek Lamb Celery Spinach Zucchini
10 15 15 6 35 20 15 15 35 25 20 35 25 15 30 10 5 20 6 40
Species name
Oxheart tomato pearson seeds determined
Variety name
Oxheart Belmonte F1
Generalities
Ideal soil type
Transplanting period Necessary fertilization
Harvesting period Main adversities
Cultivation advices
Characteristics SOURCE: ortodacoltivare.it/come-fare-orto/balcone.html www.ortodacoltivare.it/wp-content/uploads/2021/02/anteprima-mettete-orti.pdf studylibit.com/doc/1162024/pomodoro-cuore-di-bue-pearson-semi-determinata-oxheart
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Curiosities
Variety with semi-determined plant of good vigor, medium internode and early cycle. The fruit is globular, multilocular, purple when ripe. Very important size with a weight from 300 to 500 gr. It adapts to all soils but it gives its best in soils of medium texture, deep, basically loose, fresh, fertile. From April to June. Plant with high nutritional needs. Distribute organic fertilizers in the winter before tilling. Spread phosphorus and potassium fertilizers before transplanting. During cultivation intervene 2-3 times with nitrates followed by irrigation. From June to October. Downy mildew: it is a fungal disease which develops on the leaves when there are hot humid conditions, for example in June. It is necessary to spray the leaves preventively with copper-based products. Tie the main stem to wooden stakes or bamboo canes to better support them. Fleshy flesh, excellent for salads. Widespread especially in central and southern Italy. Much appreciated in the past, it has recently been rediscovered.
Seasonal activities
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Primary Activities
Secondary Activities
Plant As soon as spring starts the local dealers provide the seeds and plants for planting season. Gardeners and community leaders receive the necessary tools to plant and transplant. This activity is developed inside the community gardens.
Harvest Depending on the plants that each community garden has, at about a month passed from planting some of them will start growing the first crops. This activity is developed inside the community gardens.
Take care of Right after Organo community gardens have the plants in the soil it is time for the gardeners to take care of them: watering, weeding and spending fun time in the community gardens will help assure that the plants will grow healthy. This activity is developed inside the community gardens.
Prepare preserves Some plants will give more crops than what the community eats: here is when it is time to start gathering those extra fruits and vegetables to conserve them during the wintertime. People will learn how to do marmalade, tomato sauce, and pickles. This activity can be developed in a school. Dry leafs Every leaf that dries or weeds that are taken out will be placed inside a dryer to then recycle. This activity is developed inside the community gardens.
Tertiary Activities Baggio Fair Once a year the people that are part of the community show what they have done in Organo’s stand in Baggio fair. It is the moment when they get more visibility to the outsider and a great opportunity to meet with adopters and local dealers. This activity is done in Parco di Baggio where the fair happens. Create Bags During the winter season, instead of spending time outside in the cold weather, Organo organizes some workshops in local schools to teach people to create paper out of dried leaves. This paper then works to create the delivery bags. This activity can be developed in a school. Send Inside the paper bags made in the previous year, Organo’s community sends you a sample of the crops to the adopters. This activity is done inside Baggio, crops are transported from community gardens to the address of the adopter.
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Paper bag A paper bag is designed to be made from recycled material just from the scraps of dried leaves from the Organo community garden. The size is suitable to hold a generous amount of fruits and vegetables to be delivered to customers/participant of the service. It has a square base of 250x250mm and an equal height of 250mm. The upper closure reminds of the old paper bags in which fruits and vegetables were once packed at the greengrocer’s. The Organo community can easily self-produce this bag by using the same initial template, cutting and folding the recycled paper and finally apply the branded sticker on the sides.
Photos by Tulips Group 3
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Video Promo
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1. Old Baggio playing
2. Turning the vinyl into the New Baggio
3. Who is involved
4. What community does: growing vegetables
5. What community does: hanging out
6. What community does: participating in painting it
7. Where it takes place: pilot parks
8. Where it takes place: diffused communities
9. All gardens build a bigger community system together as he notes in a pentagram
10. Notes flying away like a leaf in the wind
11. Notes flying away like a leaf in the wind
12. Notes flying away like a leaf in the wind becoming part of the Organo logo
Promoting posters
For the communication around Milan, we wanted to play on the idea that the Milanese have of Baggio, namely that of a dangerous place that does not enjoy a good reputation. We decided to exploit the saying “Baggio, take courage” that the Milanese adopt towards this neighbourhood as if to understand that it takes courage to go to Baggio. The communication technique is therefore to put the advice not to go to Baggio in clearly visible characters, but then in the lower part giving advice that invites you to go there. The graphics in the poster are linked to the communicative graphics of the Organ project and are the same that will be printed on the stencils used for painting the furniture. Background photo from mokupworld.com
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The Service System
The three areas of intervention System Map
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Stakeholder Map
Associations: Associazione il Gabbiano: https://www.gabbiano.org/contatti/ Cooperativa sociale tutti insieme: https://www.cooptuttinsieme.it/ Gruppi di volontariato vicenziano: Gruppi di volontariato vicenziano Filo sartificio creativo: https://www.findglocal.com/IT/Milan/491232157907944/Fil%C3%B2-sartificio-creativo
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Stakeholder’s Role Government Municipio 7 provides permission to intervene in public parks, facilitating resources like water and the soil that the parks already have. In return, they will receive the recognition of the citizens for collaborating in the project and the improvement of the quality of life in the district. Associations Organo opens a call for all associations that belong to Organo to partner up with them. The partnership consists of associations to promote Organo to their volunteers and supporters to give Organo more visibility inside the community. In exchange, Organo will spread the word about the organizations inside the community. Dealers The dealers are local businesses that provide the tools, seeds and plants each year to Organo. And Organo promotes the business inside the community. Adopters The adopters are people that want to support the community but do not have the time to directly participate inside the community gardens. So they adopt a plant. They pay a fee to adopt it and someone else takes care of it. Then when harvesting time arrives, the adopters receive part of the harvest in exchange.
Gardeners The gardeners are the heart of the community, they meet in Organo community gardens to take care of the plants and to spend some quality time with neighbours. They also participate in seasonal activities like: paper bag making with leaves, learn how to cook alternative products with the harvest, delivering part of the harvest to the adopters and, they can also volunteer in the annual Baggio fair representing Organo, selling the crops and subproducts. They receive a symbolic percentage of the total revenue of the community garden they participate in and access to the fruits and vegetables from the harvest and subproducts, but both of these are merely symbolic, the real value is the experience of learning from the seasonal activities, spending quality time in nature and getting to know the neighbours. Buyers The buyers can be either locals or outsiders that decide to try the products and pay for them. Part of the money goes to support the community and the gardeners.
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Business Model Interaction between stakeholders
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Organo Role of people that work in Organo CEO The Chief executer operator orchestrates the team and cultivates relationships with the government, local associations and dealers. CTO The Chief technical operator takes care of designing the experience and products of the community garden and Painting the Organo initiative. CMO Organo’s chief marketing operator makes sure the message arrives at the right people. Nurturing the relationships with collaborators and stakeholders. CFO In order to have every part of the project moving smoothly, the chief finance operator coordinates anything that relates to money coming in and out of Organo.
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Project Roadmap
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Design Process
Defining the Edges Norming: finding rules to define the area We discussed in general about where we want to settle our project trying to figuring out how to exploit the fact of being a group entirely in presence. Options we discussed: • Milan | Around Milan (Field research) • Italy | Europe | All over the world (Desk research only + diversity as a pro)
Lombardy
Milan
Although it may be interesting to explore and research unknown areas with very different realities and lifestyles since we are an in-person group we would like to use this positive “factor” to be able to do research directly on the site and fully understand the neighbourhood we are going to choose. Norm: Somewhere in Milan and the hinterland we see potentialities and we can reach easily.
Baggio
Exploring: finding areas following the rules Desk research about interesting areas of Milan and hinterland, trying to find pro and cons and decide the best one.
Narrowing Go into more detail in defining the area by setting its boundaries. Starting from choosing Milan in the Lombardy region, we arrived at the definition of the Baggio district in the southwest of the City of Milan.
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Administrative boundaries The boundaries of the area are determined by precise administrative boundaries, as Baggio is a well-defined neighbourhood within the City of Milan, integrated into the municipality only since 1923.
Natural Edges An advantage of the Baggio neighbourhood is the proximity and the presence of green areas in its territory. Baggio borders with Parco delle Cave, which is one of the largest parks in Milan: Parco delle Cave not only has vast green areas but also ponds and a long pedestrian and cycle path that allows you to explore it far and wide. Parco delle Cave was obtained from a former quarry from which natural lakes have been obtained. It is interesting because it preserves a particular flora and fauna which makes the place even more attractive.
Another border of Baggio is the one to the south with the Olmi district. The Olmi district is a residential building district that has about 8000 inhabitants. Administratively it is included in Municipality 7, as is Baggio, Forze Armate and San Siro.
Parco di Baggio
Parco delle Cave
Quartiere degli Olmi
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Context History of Baggio Da Baggio family The place was named “Baggio” in the Middle Age when it reached its peak of splendour under the rule of the eponymous family (“da Baggio”, also known as “the Baggi”). This family was so important that one of its members, Anselmo da Baggio, became Pope, with the name Pope Alexander II and thanks to them it became an influent political and military centre. As a sign of power and devotion, the Baggio family built a Lombard-Gothic church dedicated to Saint Apollinarison the ruins of the Roman watchtower. During Longobards rule, Baggio became a fortified rural community.
3 th BC
9-11 th
Roman Empire In 221 a.C., the entire territory was conquered by Romans, who accompanied each conquest with an intense work of civilization that resulted in the construction of roads and settlements.
12 th
Agriculture and textiles Over the centuries, Baggio remained largely independent of Milan, despite the proximity. In origin, its economy was largely based on agriculture. In the 15th century, when mulberry was introduced in Italy, Baggio specialized in sericulture, and hence also textile production.
15 th
Barbarossa invasion During Longobards rule, Baggio became a fortified rural community, which in 1162 reportedly granted asylum to Milanese refugees after Frederick I Barbarossa invaded the city.
“Milanization” The population of the municipality grew quickly in the first decades of the 20th century, as a consequence of the overpopulation (and the consequent rise of land prices) in Milan. As the population increased, Baggio became economically less autonomous, as a large part of its inhabitants worked in factories in Milan rather than in Baggio’s textile industry. In 1913, the first tramway was established on the “Baggina”, the road connecting Baggio to Milan, to facilitate commuting. In 1923, Baggio was annexed to Milan.
19 th
20 th
1923
Unification of Italy At the unification of Italy, Baggio became a municipality; back then, its area was about 400 hectares and its population about 1.200. In the late 19th-century textile factories appeared. Since there is a need for space for new functions, municipality buildings that are now in Stovani square are constructed.
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The exploitation of the territory
LEGEND Residentials Green areas Map from QGIS made by Tulips Group 3
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Existing services
LEGEND Social services Sport Religion Helath Education Other Residentials Green areas Map from QGIS made by Tulips Group 3
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Transportation and accessibility
LEGEND Streets Bus stop Residentials Green areas Map from QGIS made by Tulips Group 3
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Plan for the M1 metroline In 2021 the construction of the extension of the underground line is expected to begin, which will allow Milanese citizens to reach more peripheral areas such as Baggio, Quartiere Olmi and Valsesia. The construction and operation of these three stops are scheduled for 2027. This solution will not only improve the connection between the various districts of Milan but also has an environmental objective: in fact, today Baggio is connected to the Bisceglie metro only through the bus line, which is the only public transport available in this neighbourhood. With the construction of three metro stops, there will be fewer emissions due to traffic and less crowding in public transport.
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Population stats and data Ethnicities in Baggio Based on the Direzione Servizi Civici Partecipazione e Sport 2018 studio, we found that 18% of the habitants in Baggio, Forze Armate and S.Siro are foreigners that come from 14 main countries. In the first place, we have Egyptians who are 6.374 people, in second place 5.730 Philippines and third place 2.731 Peruvians. We consider this important because the presence of diverse groups of people affects the neighbourhood in their traditiosìns, gastronomy and consumer habits.
SOURCE: Focus on stranieri 2018 (comune.milano.it)
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Uses and costumes Average age
Va’ a Bàgg a sonà l’orghen
In Baggio, the population over 65 years old is increasing at the same time that the younger population is prominently decreasing. With this, we can deduce that Baggio is and could continue being an “old” neighbourhood in 2030.
A well-known traditional Milanese idiom is “va a Bagg a sonà l’òrghen”, that is, “go play the organ in Baggio”. The intent of the phrase is roughly equivalent to that of the English phrases “get lost” or “go to hell”. This idiom came about as the main church of Baggio used to have the painting of an organ on a wall, supposedly because the church was too poor to afford to buy the actual instrument. Thus, “to go play the organ in Baggio” is a meaningless task, which is assigned for the sole purpose of getting rid of the person one assigns it to.
Also, the residents in Baggio are gradually decreasing because most of them are moving near Milan, because of the work and because of the bad connection of Baggio to Milan.
Photo from baggiobenecomune.it
Va’ a Bàgg a sonà l’orghen (Go to Baggio to play the Organ) SOURCE: Milano 2030 - PGT Adottato - Nuclei di Identità Locale (comune.milano.it)
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Majolicas The project foresees 9 trails and 54 stories represented in Mayolicas that tell about the past and the present of Baggio Neighborhood. Many people from different regions of Italy participated in the project. The panels use materials like terracotta, ceramic and volcanic rock that form the shapes to represent the traditions becoming a testimony of the time that we live in and of the traditions and the transformations that Baggio lived.
Elena Amoriello | La prima stesura del Progetto, inviato all’Associazione italiana Città delle Ceramiche - Faenza
Loredana De Lorenzi. Estate. | I contadini riposano sotto un albero di gelso che li protegge dal sole. Una grossa anguria viene depositata nel fosso.
Maria Grazia Cappetti | Osteria della Rosa
Maria Grazia Cappetti | Osteria della Rosa
SOURCE: Il ricordo delle prime Cooperative (1901-05-07)_Liceo Artistico per il Design Ceramico: “Luigi Sturzo” - Caltagirone
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Cultural centres In Baggio, there are three particular cultural centres, the socio-cultural and recreational centre “il Monastero”, the cultural centre “Roberto Ronchi” and the Associazione Dimensions Diverse - Space of Relationship and Thought. These spaces are areas that are made available to the numerous associations present for meetings and debates. Some also organize recreational activities for seniors, such as ballroom dancing classes or entertainment activities. Political but also social issues are dealt with, such as the prevention of psychological diseases due to gambling.
Centro Socio Ricreativo e culturale “Il Monastero”
Centro culturale “Roberto Ronchi”
Associazione “Dimensioni Diverse Spazio di Relazione di Pensiero”
Map from QGIS made by Tulips Group 3
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Social initiatives
Activities and event
Il faro in Città “Il Faro in Città” is a reception centre that assists families with children seeking asylum in Italy. Opened in summer 2016, the initiative was selected among the 16 most innovative practices in Europe in this field by Eurochild and SOS Children’s Villages*. The centre occupies an unused former student residence in the centre of the district.
Photo from vivimilano.corriere.it
Fiera di Baggio The Fiera di Baggio, which takes place in the park of the same name, is accompanied by stalls, street food, and the procession of flag wavers. The fair is enriched by artistic itineraries and cultural events.
Photo from alberodellavita.org
Photo from volontariato.comune.milano.it
aMAGGIO aBAGGIO In recent years, the increase in the number of immigrants has contributed to accelerating a dangerous process of disintegration of the society, fueling mistrust, fear and a growing distance. For these reasons, they introduced an event called “aMAGGIO aBAGGIO” to promote a different form of coexistence and to develop inclusion, relationship, sharing and promotion of a tolerant and supportive sensitivity. They have particular attention to younger groups and multiculturality. They also promote volunteering through the participation of various associations. Photo from azionesolifale.com
Sagra di Baggio The Sagra di Baggio is a traditional village festival that takes place every year in the third week of October involving neighbourhood realities, associations, schools, artists, residents and traders. At each festival, the “l’Orghen d’or” (the golden organ) prize is awarded to people and associations who work to animate and bring life to the neighbourhood.
Photo from milanocittastato.it
The donkeys’ race The donkey race is a sort of Palio in which citizens run on foot pulling a donkey, each covered with a different coloured sheet. The donkey is the symbol of the neighbourhood: in fact, an ancient tale tells the story of a farmer who allegedly brought a donkey to the roof of the bell tower of the church of Sant’Apollinare to eat the grass that had grown there.
*Annual report entitled “Let children be children: lessons from the field concerning the protection and integration of refugee and migrant children in Europe” sagra-Baggio_2017.pdf (amsa.it)
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Field observation People of Baggio The inhabitants of Baggio have a high average age. Even though, here there are many cultural associations and initiatives that aim to keep the territory alive. The local identity is deeply perceived when visiting the place: people are willing to explain the origins of the place and to let those who come from outside know the history of the neighbourhood. The general impression is that of a suburban town, which has nothing to do with the frenzy and urbanization of Milan.
We see different kind of people according to the area of the district they inhabit. The historic centre is mainly populated by adults and elderly people who preserve the local culture. Leaving the centre, the age drops slightly, as there are also points of interest such as the big Parco delle Cave, which attracts more sporty people and groups of young people. As you leave the historic centre, the idea that Baggio gives is that of a gradual return to contemporary civilization, with the presence of public services and large public and private buildings. Photos by Tulips Group 3
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Architectural differences The historic centre of Baggio is very old: on the external walls of the houses, you can find mosaics that show ancient maps or illustrate the works that were carried out in the shops. Many courts have a medieval-style as if time has stood still. This style is very much in contrast with the style of the large buildings that are located outside the historic centre, and in general with the Milanese style. The busy streets have numerous palaces and in some cases even council houses, which duplicate the identity of Baggio.
Photos by Tulips Group 3
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Insights and considerations SWOT Analysis The reputation, people relate baggio with gangs and drugs
Strong historical identity
Very old center
Presence of green areas Far from the center of Milan
Full of cultural associations
Absence of metro stations
Strenghts Weakenesses Opportunities Threads
Creation of cultural events
Exploiting the green areas Old people that live in Milan have a wrong idea of the place
Plans for the creation of new metro stops
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Other neighborhoods or big parks in Milan are easier to reach.
Other neighborhoods that offer the same services but are closer to Milan
Not well connected
Constraints STEP 1 As a first step, we analyzed the general perception that Baggio gave us during the on-site research. Among the constraints, we found out the ones related to means of transport and the fact that no underground reaches Baggio. All this affects the perception of distance: even if it is not so far from the city centre in terms of kilometres, the journey to reach Baggio seems to be very long. This could be the first constraint that, with the reputation of the place, make this neighbourhood unattractive.
No direct metro station
No clear guide
STEP 2 As a second step, we clustered all similar constraints giving each group a title/keyword. The keywords appear to be the main constraints of this neighbourhood.
No bike lines
Difficult connections No direct metro station
Known for criminality
LEGEND Strenghts Weakenesses Opportunities Threads
No bike lines
No clear guide
Huge difference from the center of Milan
No special landmarks
Distance Far from the centre
No special landmarks
Bad reputation Known for criminality
Huge difference from the center of Milan
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Opportunities STEP 3 Then, we analyzed the constraints of the previous phases to understand what could be the opportunities that arose. We integrated these thoughts with the desk research to also understand what are the plans for this neighbourhood. Three new metro stops are planned to connect Baggio to a hundred cities. Among other opportunities, the strong cultural identity that the centre of Baggio has and which is not adequately communicated to the rest of the city was also highlighted.
The lake in Parco delle Cave
Public services
STEP 4 We clusterized similar opportunities, giving each group a title/keyword which then became the general concept of the described opportunity. People are diverse Multi-ethnicity
Multi-ethnicity
People are diverse Presence of green areas
Presence of green areas
Organizing cultural events
It’s alive: people gather in associations
Big library
Richness of diversity
The lake in Parco delle Cave
Lifestyle contrasts
Public services
Cultural initiatives Organizing cultural events
Big library
Lots of historical facts Donkey’s legend
Known for the organ
Lots of historical facts
Strong historical identity
Donkey’s legend Historical identity
Textile factories
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Strong historical identity
Known for the organ
Textile factories
It’s alive: people gather in associations
Positioning Map Axes
Case Studies
Our positioning map aims to highlight areas of opportunity for the Baggio neighbourhood through the analysis of case studies taken in different contexts.
newly added element”, which means giving a new value to an area by adding points of interest that make this place even more interesting.
First, we chose the concepts to put on the axes of the map after analyzing the criticalities and opportunities of the Baggio neighbourhood. On the horizontal axis, we have placed “Space as a driver for relationships” on the left, which means a place that is valued precisely for the presence of people inside and for their mutual relationship. On the right side, we have the opposite concept of “Space as an attraction”, which means that the place is the value of the place itself. On the vertical axis, we have in the upper part “Valorizing space’s features”, which means enhancing space for what it is. In the lower part, instead, we put “Valorizing the space through a
Then, we put the case studies according to the axes, trying to give a name to each quadrant. In the end, we were able to find some empty areas that could become areas of opportunities in which we can position our PSS.
Valorizing the space's features
Space as a driver for relationships
Space as the attraction
Valorizing the space through a new added element
Holi Festival, India Indian religious festival during which people get dirty with coloured powders to homage rebirth and reincarnation. #religion #colours #rituals
Notte della Taranta, Italy La Notte della Taranta is a popular music festival that aims to enhance the traditional music of Salento through its revival and contamination with other musical languages. #music #festival #traditional
Rio Carnival, Brazil Biggest carnival parade in the world filled with revellers, floats, and adornments from numerous samba schools. #tradition #samba #festival
Pompei, Italy The archaeological excavations of Pompeii have returned the remains of the city of ancient Pompeii, buried under a blanket of ash and lapilli during the eruption of Vesuvius in 79. #archaelogic #ancient #city
Palio of Siena, Italy Competition between the Contrade of Siena in the form of an equestrian joust of medieval origin. #medieval #contrada #event
Matera, Italy Italian town is known worldwide for its historic Sassi districts, making it one of the oldest still inhabited cities in the world. The Sassi were recognized World Heritage Site by UNESCO. #historical #sassi #civitas
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Chinese Wall, China It is an information barrier within an organization designed to prevent the exchange of information or communication that could lead to conflicts of interest. #historical #barrier #tourism
Park Guell, Spain A public park of 17.18 hectares with gardens and architectural elements conceived as an urban complex, designed by the architect Antoni Gaudí. #architecture #modernism #attraction
Piazza Arcobalena, Italy Mosaic in the shape of a whale, the symbol of NoLo, a meeting point par excellence. Here people come to play ping pong with the locals. #meeting #neighborhood #entertainment
Park Supermarket by Van Bergen Kolpa, Netherlands Prototype of a supermarket farm in the Metropolitan parks of the Randstad. It is a new model for urban food production that could grow practically any food customers demand. #climate #farm #producing
Opera Festival Arena di Verona, Italy Opera music event held during the summer, inaugurated in 1913 with Giuseppe Verdi’s Aida to celebrate the centenary of the artist’s birth. #arena #opera #musictradition
“Scendi c’è il cinema” event, Italy It is an open-air cinema opened up to the city by the council houses and their inhabitants, showing all the richness and strength that the suburbs have. #community #inhabitants #activity
The Floating Piers, Italy Land art installation by Christo and Jeanne-Claude, consisting of a network of floating piers open to the public on Lake Iseo. #attraction #art #public
Installation inside Expo Shangai, China Pavillions by Taranta Creations along the Huangpu River that once finished will facilitate and support a diversity of typical Chinese activities. #park #expo #activities
Terme di Saturnia, Italy It is a single thermal spring that gushes out at a constant temperature of 37.5 degrees and is located within a thermal structure. #spring #nature #place
Temporary Bar by Nuno Pimenta, Portugal Auto-constructed, low-budget bar made for a music festival in an old abandoned homestead. The event motivated its participants to create self-built infrastructures and to tune them with nature. #nature #event #festival
Seven magic mountains, Las Vegas, USA An exhibition by Ugo Rondinone’s colourful large-scale in the desert outside Las Vegas. The location is physically and symbolically midway between the natural and the artificial. #nature #landart #artificial
Rifugio Zilioli, Italy Reconstruction of the historic bivouac located under the summit of Monte Vettore, damaged by the earthquake. The refuge has a modern and renovated look. #modern #architecture #refuge
Immutable beauty
Valorizing the space's features
Cultural rituals Holi Festival, India
Chinese Wall, China
Palio of Siena, Italy
Rio Carnival, Brazil
Pompei, Italy
Matera, Italy
Park Guell, Spain
Area of opportunity
Opera Festival Arena di Verona, Italy Notte della Taranta, Italy
Terme di Saturnia, Italy Space as the attraction
Space as a driver for relationships
Area of opportunity
“Scendi c’è il cinema” event, Italy
The Floating Piers, Italy
Seven magic mountains, USA
The new toy
Temporary Bar, Portugal
Piazza Arcobalena, Italy Valorizing the space through a new added element
Area of opportunity
Park Supermarket, Netherlands
Installation inside Expo Shangai, China
Rifugio Zilioli, Italy
New place, who dis? 76
Scenarios Space as a Driver
Town in a City
Arts to the Rescue
Fostering relationship & Valorizing space by adding a new element.
Space as the attraction & Valorizing the place as it is.
Space as the attraction & Valorizing the space by adding an element.
What The numerous green areas in Baggio become a new meeting point for Baggesi people, turning into strategic spots for strengthening Baggio’s identity. Narrative Anita slowly goes out of her home to go to the nearest park to do her daily morning walk. Being 75 has made her pace slower, so she does not always have the time and the strength to go all the times to reach Parco Delle Cave. The park next to her home is also where Rocio and Luca are usually hanging out and working to help in the community associations. They are always kind to her, they always welcome her with a warm smile and make a gesture to call her to join them. As months pass by, Anita is more likely to go to the park because here she can hang in with people that she was able to know, strengthening also the relationship with who she already knows.
What An escape from the metropolis without going outside Milan. People go to Baggio, the historical oasis, to enjoy the best of nature and civilization. Narrative Georgia cannot get used to Milan’s “always in a hurry” lifestyle. She grew up in someplace in Lombardy that is too small for someone to know about its existence. So she is always counting the minutes left for her caregiver to take her to Baggio: the oasis inside Milan, a place where she feels warm, food tastes like home and where she can admire the modest beauty of Sant’ Apollinare. And why not, give one or two prayers for her children and grandchildren.
What Reshaping and repositioning the neighbourhood identity through a new spatial feature. Narrative “It might be hard for you to imagine but, some years ago, Baggio had not a good reputation because of some episodes of vandalism and drug dealing...” the professor tells her students. Bianca is astonished, Baggio is a place that is known for being calm and rich in culture. Walking on the streets of Baggio means finding interesting “instagrammable” installations, performances or other cultural activities. It has a rich cultural background and history.
Collages by Tulips Group 3
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Interviews Preparation Objective Understand how insiders and outsiders perceive Baggio to identify a problem we can tackle. Assumptions • There are few young people living in Baggio. • Outsiders do not go to Parco Delle Cave because it is not well connected with public transportation services. • Outsiders decide to move to Baggio because it is a quiet environment. • Outsiders decide to move to Baggio because it is cheaper. • People that live in Baggio do not feel safe because bad people are living there.
Interviewee 1: Newcomer in Baggio Interviewee selection We defined three types of interviews, one that was semi-structured aimed at a young woman who recently moved to Baggio. The other one was a shorter semi-structured interview for people who live there and in the end, a survey targeted to outsiders.
We interviewed young women that recently moved to Baggio in seek of a cheaper place near Milano. The main intention of this interview was to understand why she chooses to move to Baggio and how she perceives the neighbourhood. Questions • Thank her for accepting the invitation + brief introduction about herself (education, social role, occupation) • How did you end up living in Baggio? Have you always lived in Baggio or have you recently moved there? • Everyday routine: what have you done yesterday? Work and entertainment habits? • What do you think living in your neighbourhood means? • What’s the best and the worst part of living here? • What do you think about multiethnicity? • What’s the relation between you and Baggio • Are there few young people living in Baggio? Info we gain • She is been living in Baggio since October 2020 (for 7 months). • She lives outside Milan before moving to Baggio. • There are many schools and kids. • She does not think Baggio is a place of old people. • She does not know if there is a place for young people to have fun since she arrived during the lockdown. • She feels that the population is multiethnic because of the several multiethnic markets where you can buy all kinds of food • The Parco Delle Cave is full of people exercising even during the evening.
Interviewee 1 | Photo by Tulips Group 3
Positive aspect of living in Baggio • She decided to live in Baggio because it is cheap and near Milan. • Baggio has the look of a small town, with a community and people that know you. • She likes the fact that you are not always surrounded by high apartment. • She believes that having Baggio connected to the new metro line would be beneficial. • The new metro line would be an opportunity to introduce Baggio to new people. Negative aspect of living in Baggio • Its lack of connections with Milan. • There are negative prejudices of Baggio.
Foto by Polina Zimmerman from Pexels
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Interviewee 2: Local person We interviewed the owner of the local library, an old lady that lived there since ever. The main intention of this interview was to understand what she thinks about Baggio and what she can recommend or not. Questions • Greeting: Hi, how are you doing? • How would you describe Baggio to someone that has not been here before? • What is the best thing about living in Baggio? • What is instead the worst thing about living in Baggio? Info we gain • In Baggio, you see two different realities, the old and the modern part of the city. • Baggio is how Lombardia was, before Milan adopted other towns.
What surprised us Positive aspect of living in Baggio • Has a great network of associations. • Baggio has all the services a person would need. • There is plenty of history. • People are welcoming. • Active and vivid. Negative aspect of living in Baggio • There are places that the government has abandoned. • We do not see the value of Baggio. • Who does not live in Baggio thinks that is a dangerous place. • Who does not live in Baggio does not think it is an interesting place. • There used to be fear to return home at night • Some sections are not calm.
Interviewee 2 | Photo by Tulips Group 3
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Locals
Milanese people
“Baggio is not dangerous” INSIGHT: Baggio used to be a dangerous place but not today.
“I’ve only been in Parco delle Cave” INSIGHT: Parco delle Cave is the most known spot in Baggio.
“It’s a very quiet place, I like here” “We have everything here: shops, services, the hospital and the cemetery is nearby!” INSIGHT: People seem to be happy about living there There is the small town spirit: people know each other The fact that it seems to be in a small village is very appreciated.
“Never been there, but I heard of it”
“Oh dear, there’s nothing to see here. We don’t even have a museum!” INSIGHT: There is historical relevance, but sometimes it’s taken for granted or it’s underrated.
“Baggio is dangerous! You go to Baggio? Be careful” INSIGHT: Baggio is still perceived as dangerous in the imaginary of someone.
Interviewee 3 | Photo by Tulips Group 3
Interviewee 4 | Photo by Tulips Group 3
INSIGHT: People know it from fame but never been there to see what it looks like. Sometimes the distance from the centre seems to be a deterrent in visiting the neighbourhood.
A proactive community New Library Baggio Open Biblio (BOB) Baggio’s associations crowdfunded the project to renovate the garden around. A new open-air place for working and studying remotely in the neighbourhood. Community participation The poet Ivan Tresoldi has involved a group of girls and boys, during the design and implementation of the Mural. And as a result of this, no one has ever ruined that mural. Picture 1 | Photo from bancaetica.it
Picture 2 | Photo from cerberus.it
Picture 5 | Photo from larepubblica.it
Picture 3: Photo from milano.biblioteche.it
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Associations Cooperativa Sociale Tuttinsieme Has been active since 1992 in the management of services in the area for minors and adults in vulnerable situations. Baggio Bene Comune It is an informal network of active citizens of Baggio that has organized activities related to participatory redesign and campaign. ShareRadio It is a web radio that aims to combine in its activities forms of citizen journalism, storytelling and media education. Comunità Progetto (Community Project) It is a non-profit social cooperative, of a socioeducational nature. Its action is aimed at minors, adults, people with disabilities and their families. aXisAssociation It coordinates socio-educational initiatives, promotes projects and events in the scientific and artistic field to convey respect and care for nature and public space in the city.
Picture 1 | Photo from comunitaprogetto.org
Picture 2 | Photo from baggiobenecomune.it
Circolo Arci il Balzo It works in the educational field with children and people with disabilities, fighting the phenomena of organized crime by “being” in a place and acting as a social sentinel of the territory.
Picture 3 | Photo from arcimilano.it
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Picture 4 | Photo from shareradio.it
Urban garden case studies Ample harvest
Treedom
Biofarm
Value proposition Creates a sustainable and recurring opportunity for millions of gardeners to share their harvest with neighbourhood food pantries.
Value proposition Treedom’s tree engages people and represents a communication and marketing tool for companies, by allowing them to plant a tree from a distance and follow the story of the project online.
Value proposition Adopt trees and receive their fruit directly from the countryside.
Users • Gardeners with extra crops were probably left out because a crop has a defect. • They connect food pantries with gardeners. • They help people who need food to find the food pantries that are part of their network.
Users • Farmers • People who adopt a tree • People received a tree as a gift
Product/Service Community gardeners are encouraged to help their neighbours in need by giving away this extra produce instead of letting it go to waste.
Product/Service All trees are planted directly by local farmers and bring environmental, social and financial benefits to their communities. Every tree on Treedom is geolocalized and photographed and has its online page, it can be kept or virtually gifted to others.
Website www.ampleharvest.com
Users • Italian Farmers • Milanese people that buy the fruit • People that adopt a tree Product/Service Customer can decide to either buy the organic products of the company or to adopt a tree and receive fruit in exchange. This to support Italian farmers. Website www.biofarm.com
Website www.treedom.net
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Coltivando The initiative to create urban gardens is an idea that is becoming increasingly popular, especially in cities where it is not usual to have green spaces, such as Milan. In 2012, for example, a community urban garden project was born in the area of the Politecnico di Milano, which aims both to promote a sustainable lifestyle and to create a community of Milanese citizens who can share their products but also spend time together. Key steps The key to bringing these initiatives to life is the involvement of various actors, including citizens in the first place, who, in this way, are involved not only in the activity of the garden but also in related initiatives, such as sports or festivals. Besides the citizens, it is also important to involve the associations present in the territory as well as the municipality and the services connected to it, such as libraries. The practical implementation of the garden must take into account many factors, including the amount of light and shade, water and the quality of the soil. For this last point, it is very difficult to be 100% sure that the soil is suitable for cultivation: for this reason, it is always preferred to use raised pots that contain good and special soil for the good growth of vegetables. Finally, a vegetable garden needs precise rules that must be respected by all participants. Only in this way it can last over time.
SOURCE: coltivando.polimi.it
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Photos from coltivando.polimi.it
Annexes
Technical Drawings
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DATE: 25/06/2021
ALL DIMENSIONS ARE IN MM SCALE: 1:20
MATERIAL: WOOD
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TITLE: FURNITURE_HIGH MODULE
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N. DRAWING: HM_WOOD_1 A3 8
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DATE: 25/06/2021
ALL DIMENSIONS ARE IN MM SCALE: 1:20
MATERIAL: WOOD
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TITLE: FURNITURE_LOW MODULE
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N. DRAWING: LM_WOOD_1 A3 8
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DIMENSIONS
Q.TY
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TOP SEAT
1200*600*18
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LONG LATERAL SIDE
2000*450*18
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SHORT LATERAL SIDE
1400*450*18
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LONG SIDE SEAT
1200*450*18
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05
ANGLE
60*450*60
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DOOR
600*450*18
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BACK SEAT
600*450*18
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HINGE
25*60*25
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SCREW
6.5*23*6.5
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04
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450
07
DATE: 25/06/2021
18
1200
MATERIAL: WOOD
600
SCALE: 1:20 TITLE: FURNITURE_HIGH MODULE N. DRAWING: HM_WOOD_1
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7
6
B
ALL DIMENSIONS ARE IN MM
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C
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A3
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SCALE: 1:10
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No.
DESCRIPTION
DIMENSIONS
Q.TY
01
TOP SEAT
1200*600*18
04
02
LONG LATERAL SIDE
1400*150*18
02
03
SHORT LATERAL SIDE
800*150*18
02
04
LONG SIDE SEAT
1200*450*18
04
05
SUPPORT COLUMN
80*415*18
08
06
ANGLE
60*150*60
06
07
DOOR
600*450*18
02
08
BACK SEAT
600*450*18
02
09
HINGE
25*60*25
04
10
SCREW
6.5*23*6.5
76
18
DATE: 25/06/2021
18
MATERIAL: WOOD
600
A
SCALE: 1:20 TITLE: FURNITURE_LOW MODULE N. DRAWING: LM_WOOD_1
7
6
B
ALL DIMENSIONS ARE IN MM
1200
8
C
5
4
3
2
1
A
A3
Annexes
Stencils
90
91
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Annexes
Prototypes
Instructions
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Planting Calendar
Photos by Tulips Group 3
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Prototypes
Photos by Tulips Group 3
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References
Bibliography/Sitography • • • • • • • • • • • • • • • • • •
Wikimedia Foundation. (2020, September 24). Parco delle Cave. Wikipedia. https://it.wikipedia.org/wiki/ Parco_delle_Cave. Google. (n.d.). Google Maps. https://www.google.com/maps/place/Parco+Diotti+Manaresi. Google. (n.d.). Google Maps. https://www.google.com/maps/search/Area+Cani-via+Budrio. La prima piattaforma di crowdfunding italiana. Produzioni dal basso. (n.d.). https://www. produzionidalbasso.com/. Fai da te 360. (n.d.). Legno abete bianco: caratteristiche, utilizzo, proprietà e prezzo. Fai da te 360. http:// www.faidate360.com/Abete_bianco.html. Redazione. (2020, November 2). Come iniziare un giardino da zero senza spendere troppo. Generazione Post.https://www.generazionepost.it/giardinaggio/come-iniziare-un-giardino-da-zero-senzaspendere-troppo/. Ritis, L. D. (2019, June 4). Come coltivare le fragole: la mini-guida. greenMe. https://www.greenme.it/ abitare/orto-e-giardino/coltivare-fragole-guida/. Attrezzi per coltivare sul balcone. Orto da Coltivare. (2021, February 12). https://www.ortodacoltivare.it/ attrezzi/strumenti-da-balcone.html. Orto sul balcone: come coltivare in vaso. Orto da Coltivare. (2021, April 8). https://www.ortodacoltivare.it/ come-fare-orto/balcone.html. Pomodoro cuore di bue pearson semi determinata Oxheart. studylibit.com. (n.d.). https://studylibit.com/ doc/1162024/pomodoro-cuore-di-bue-pearson-semi-determinata-oxheart. Navigazione. vai al sito del Comune di Milano. (n.d.). https://www.comune.milano.it/ Focus on stranieri 2018 (comune.milano.it) Navigazione. vai al sito del Comune di Milano. (n.d.). https://www.comune.milano.it/ Milano 2030 - PGT Adottato - Nuclei di Identità Locale (comune.milano.it) Sagra-Baggio_2017.pdf .(n.d.). - Annual report entitled “Let children be children: lessons from the field concerning the protection and integration of refugee and migrant children in Europe”https://www.amsa. it/sites/local.amsa.it/files/2018-11/sagra-Baggio_2017.pdf Gardens Help End Food Waste, Feed Hungry People. AmpleHarvest.org. (n.d.). https://ampleharvest.org/. Adotta il tuo Albero e crea il tuo campo digitale!Biorfarm. (n.d.). https://www.biorfarm.com/en/. COLTIVANDO. Coltivando. (n.d.). http://www.coltivando.polimi.it/.
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