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Douglas Dawson Gallery: 30 Years of Tribal Art Douglas Dawson Gallery is a serene art destination hidden behind a steel entry wall off of Morgan St. in the heart of the city’s meat packing district. When you walk up the stone walkway under the cover of the wood trellis you are aware that you’re about to enter a gallery unlike any other in Chicago. The gallery turns 30 at the end of this year, and for the occasion gallery directors and partners Doug Dawson and Wally Bowling spent some time over tea one rainy summer morning to talk about running a contemporary gallery that deals in ethnographic art and ancient artifacts. Unique challenges face them as they try to reach the next generation of collectors while managing new realities of sourcing and authenticity, but the two have relied on experience and perspective to get them where they are today. -GV Doug Dawson credits his entry into the gallery business to a potent combination of naïveté and terror. 30 years ago, when he moved to Chicago from a political collective in northeast Iowa, Dawson had never been in an art gallery. He admits, “I very naïvely decided to open one. In retrospect, it all seems like great strategizing, but in fact it was dumb luck.” His timing was also fortunate, since he happened to rent a River North loft space in 1983, when the area was just beginning to bubble. Dawson reflects he was delighted to find himself suddenly in the middle of what was fast becoming the hot contemporary art neighborhood of Chicago.
Shibipo ceramics on display in the gallery’s main space.
actually prefer them to tribal art fairs. If you interview our collectors most will tell you they’re contemporary art collectors.” Collecting tribal art has a long and dynamic history that surprises many people. As Dawson says, “In fact, early French artists were collectors of Today, the gallery has been in the West Loop this material too – they were affirmed and infor seven years. Dawson has seen many spired by it. Their own art was ratified by it. changes since opening the gallery three Interestingly there has been – a major paradecades ago, but one constant has been the digm change in that relationship. If you look at gallery’s focus on tribal art. When he first French artists in 1915 they were looking at opened he used a contemporary gallery model tribal art and seeing in it issues they were dealto hold openings and complementary activities ing with in their own art. Today it’s just flipped like lectures, as well as thematic exhibitions. completely - it’s understood and evaluated by Dawson credits this structure with helping looking first at 20th Century art. People come him reach a larger, more energized audience of in and say ‘That looks just like a Giacometti’, contemporary collectors than just those who for instance. That’s how it’s validated.” collected tribal art. The contemporary juxtaposition, he explains, means that someone who All these overlapping interests would seem to encounters an ancient piece doesn’t have to indicate a broad audience for tribal art, but have expert knowledge about Burkina Faso; it Dawson admits that engaging a young audidoesn’t matter if you’ve never heard of the ence with this material can be challenging Ashanti tribe. A new context can dispel insetoday. He says, “There’s less interest in noncurities, and, Dawson says, help fill in the gaps western culture. Young people don’t travel like later. our generation did. There’s a kind of ambivalence now. And tribal art certainly isn’t cool. To continue to offer new contexts and to keep Someone can spend $200,000 on a prethings fresh, the gallery occasionally showColumbian textile, for example, take it home, cases contemporary art, working with artists put it on the wall, have a party, and 98% of the who see the ancient work in new ways – a people there will have no idea what it is, let strategy Dawson explains complements other alone how much they’ve spent. It doesn’t make pieces in the gallery. He says, “As much as we the kind of impact that contemporary art can need to keep our clients interested we need to for people who collect by the numbers. You keep ourselves interested. In dollars it’s a small can’t brand it.” part of the business, but in interest it generates a lot. It’s harder and harder to do shows just Another challenge that affects Dawson’s maron ethnographic art, so this helps fill our open- ket, as well as the antique market he says, is ings calendar as well as put older works in a what he sees going on with interior design. new light.” Many of Dawson’s collectors are “All dealers are loathe to admit that’s a really also interested in minimalism, conceptual art, major engine in the art world but it is. Trends even antiques, so parallels are easily found. in interior design now seem very conservative, very corporate. We hear young people aren’t Dawson and Bowling cross boundaries in really using interior designers anymore. They other practical ways as well. Dawson explains, buy a loft and a TV screen bigger than the “We participate in contemporary art fairs – we
house we grew up in, a Crate & Barrel sofa, and then LOTS of electronic toys. That’s kind of it.” Dawson and I discussed how actually, many pieces that have become best sellers at the big box stores that appeal to transient young people, are in fact inspired by, if not copies of, unique pieces from far flung countries or long ago eras. If people feel they can obtain an apothecary coffee table that looks like it came from a remote village in South East Asia with the click of a button, and free shipping, why would they seek out a well-traveled dealer who’s actually gone to the trouble to procure the real thing from a real village? Dealers, as well as individuals used to have to travel more to find such treasures. But Bowling says that even if you travelled that way, especially on your own, you wouldn’t necessarily such things anymore. He says, “So it’s kind of a catch-22. When we used to travel more it was more readily available. You’d get excited about pieces in-situ. People just got excited about the third world, but now it all looks very western. Villagers are wearing t-shirts shipped from the US. There are no ceramics. Instead, you see Michael Jackson’s face printed everywhere. It’s a different perception of the world now generally.” The number of younger collectors who frequent the gallery is small, but Bowling cites a handful who are new to tribal art. He believes, “If you know you want to collect something, pre-Columbian ceramics are amazing. A lot of people think because of the age, prices must be out of reach; we do have to reflect the market, but if you look at what goes at the major auction houses today, these things are much less than contemporary counterpoints, and they have some history.” Dawson thinks any younger collector should first be curious. He advises, “Don’t expect to buy right away, but do look and wonder on
Printed in September-December 2012 issue of Chicago Gallery News. Not to be reproduced without permission from CGN.