ADVANCED MIXOLOGY
BEYOND THE BOTTLE
vodka,
Experienced
ABSOLUT VODKA Celebrates Single People Everywhere with The Registry for Me Program
Experiential
drinking connects spirits brands and their audience, beyond the bottle, by creating impactful and memorable happenings. As a brand known for mixing cocktails and mingling—Absolut Vodka, in collaboration with Elfster, launched The Registry for Me program to interact with vodka fans. Lara O’Brien, Senior Brand Director, Absolut explains, “To celebrate single people everywhere, Absolut’s The Registry for Me acts as a traditional registry website where users can curate their wish lists with any items of their choosing from yoga pants and cosmetics to the Absolut Cosmopolitan cocktail kit available from Cocktail Courier.” The Registry for Me brings friends together regardless of lifestyle and creates registry inclusivity. The Registry for Me is a love letter to singles everywhere that encourages everyone to register for the gifts they deserve. And what better way to celebrate togetherness than the Cosmopolitan? “The Absolut Cosmo made with Citron is the iconic classic at the center of our most exciting moments of conviviality,” says O’Brien. “What I love most about our Absolut Cosmos, though, is that there are so many ways to mix them up! Whether sipping the Absolut Cosmo with Citron or the Absolut Watermelon Cosmo, the Cosmo is light and refreshing, making it perfect to be enjoyed for all occasions yet sophisticated enough to be the centerpiece of a party. Absolut recently announced a new bottle look, which is a tribute to the brand’s provenance, heritage and authenticity aiming to harmonize and upgrade the iconic clear glass packaging design. “The new bottle design marks the biggest refresh for the brand since its launch in the USA in 1979!” says O’Brien. “Our Absolut Vodka original is the perfect base for so many different and delicious Cosmo variations that encourages bartenders and consumers to explore the way they mix creatively.”
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CHILLED MAGAZINE
