ADVANCED MIXOLOGY
BRAND SPOTLIGHT
Turn it Tropical
By Victoria CeCe
A Caribbean vacation is a cocktail away with BACARDÍ Tropical Rum BACARDÍ’s latest limited-edition release is not just any flavored spirit. BACARDÍ Tropical is expertly crafted, with a blend of flavors as seductive as a Pina Colada. This new rum celebrates the island heritage behind the BACARDÍ brand. “We wanted to create a flavored rum variant that embodies those roots with tropical fruit flavors that blend seamlessly into cocktails,” says Lisa Pfenning, Vice President, BACARDÍ for North America. There’s no doubt that BACARDÍ Tropical embodies every aspect of the islands, from its flavor to its packaging. This sun-kissed spirit elicits the aromas of a remote oasis. Sweet guava, pineapple, and coconut linger mysteriously in this clear rum bottle, luring bartenders and bar guests to try a new rum in their favorite tiki drinks. And, just like the islands, all these flavors in BACARDÍ Tropical are natural. “Like the other flavored rums in the BACARDÍ portfolio, this rum begins with a base of BACARDÍ white rum and is infused with allnatural fruit flavors,” adds Pfenning. The BACARDÍ team also prioritized making this new flavored rum something for everyone this summer. “It contains zero artificial sweeteners and is gluten-free, with only 100 calories per ounce and a half of liquid, which makes it nice and light for summertime sipping,” Pfenning explains. What makes BACARDÍ Tropical so evocative of the Caribbean is its easy-going character. This spirit is as cool as an island breeze, seamlessly suiting all kinds of tiki cocktails. “BACARDÍ Tropical is one of the brand’s most mixable flavor innovations yet, so it pairs well with a variety of different flavor combinations,” comments Pfenning. “We’ve seen bartenders incorporating BACARDÍ Tropical into a variety of classic rum cocktails, from Mojitos, Piña Coladas, and Hurricanes.” For bar guests who love something simple, BACARDÍ Tropical can stand on its own.
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“While tropical creations are the obvious choice, we’re also seeing many bartenders who want to really showcase the flavors of the rum by mixing it with just soda water or other simple mixers,” mentions Pfenning. You can go simple or steer towards sophistication with a classic tiki cocktail. But there’s no denying that BACARDÍ Tropical inspires a little experimentation. Channeling the freedom of the islands, this rum nudges bartenders to step out of the box and create new recipes reminiscent of white sandy beaches and crystal clear waters. “We encourage bartenders to continue experimenting!” exclaims Pfenning. With BACARDÍ Tropical, there’s no limit to your tiki cocktail dreams. This new flavored rum is light and easy with lots of character, just like island life. Mix it with soda or savor it in your signature tiki cocktail, and you’ll surely give your guests the dose of tropical wanderlust they’ve been searching for.
BACARDÍ Tropical & Soda INGREDIENTS
1½ oz. BACARDI Tropical 3 oz club soda PREPARATION
Build all ingredients in a highball glass over cubed ice. Garnish with a lime wheel.
