THE LOCALS
BEVERAGE PROGRAM
Zero Proof, Zero Judgement By Isabella Cruz
Consumer demand for low- and no-ABV cocktail options on bar menus is unmistakable. It’s true the word sessionable is used more and more when it comes to drinking choices. Of course, the shift toward wellness and wellbeing, especially in the hospitality industry, re-prioritized bartender cocktail creations. This caused a ripple effect that inspired the release of innovative low- and no-ABV spirits along with beverage programs that made these options a staple for guests.
30
CHILLED MAGAZINE
Dubbed Zero Proof, Zero Judgement, the American multinational hospitality company, Hyatt Hotels Corporation is pioneering a beverage menu consisting of taste-driven cocktails created without the alcohol. Inventive zero proof menus are now available at Hyatt hotels across key United States markets including Miami, Scottsdale, Napa Valley, Atlanta, Baltimore, and Dallas, with several more hotels expected to adopt the new beverage program in the coming months.
