SPECIAL SECTION
CANNED CRAFT COCKTAILS
Canned Cocktails The Ready-to-Drink (RTD) Cocktail category combines expediency and efficiency all bottled up in a quick, fun to crack open can. Of course, convenience is a big sell right now, but the trend toward incorporating premium and quality ingredients has never been more paramount. Luckily the RTD category has evolved into a new beverage category. One that offers convenient canned concoctions that are also made with quality ingredients. From hard seltzers to canned classics, everyone is getting in on the trend. We checked in with some of the industry’s most influential brands to find out more about these spirited cocktail expressions in a can. And we also zero in what bartenders are doing with these canned tipples behind today’s bars. CHILLEDMAGAZINE.COM
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