SPECIAL SECTION
CANNED CRAFT COCKTAILS
The
Real Deal By Michael Tulipan
64
CHILLED MAGAZINE
BACARDÍ LAUNCHES READY-TO-DRINK REAL RUM CANNED COCKTAILS WITH ON-PREMISE IN MIND. As ready-to-drink's continue to gain popularity and drive growth in the spirits industry, BACARDÍ is helping elevate the category with new high-quality offerings showcasing premium rum and real ingredients. Redefining a category first popularized by hard seltzers requires a commitment to quality and market presence that only industry leaders like BACARDÍ can maintain. “I’m excited to say the market has now evolved to spotlight more pre-mixed cocktails using real ingredients, from the base spirit to fresh fruit and natural flavors,” says Lisa Pfenning, Vice President, BACARDÍ for North America.
