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Royal Treatment A MODERN-DAY TAKE ON A CLASSIC MIMOSA BECOMES THE “WORLD’S MOST AWARDED FLAVORED WINE” tricky,” shares Rantissi Jr. “There were so many different juices to choose from. They range from sweet to sour, pulp or no pulp, fresh or concentrate, and so on. So, although our research and As a disrupter in the flavored wine development was fun, it did take a RTD category, owner and CEO of long time.” Mimosa Royale Michel Rantissi Jr. set out to create the World’s First Through years and many changes, Ready to Drink Mimosa—a phrase the perfect mix of fresh juice and the company had trademarked. proprietary California premium “We’ve won so many awards that wine was finally achieved. With we were able to trademark the 8% ABV and four flavor profiles, saying, ‘World’s Most Awarded including orange, apple, berry, and Flavored Wine,’ too,” says Rantissi mango, Mimosa Royale has entered Jr. To be sure, the brand did earn every worldwide international wine high scores from our bartenders and spirit competitions in the during this year’s Chilled 100 industry and is medaled every time. Spirits Awards, 2022. “The best reason why bartenders As the story goes, Mimosa Royale love Mimosa Royale is how much started many years ago when time is saved by avoiding the Rantissi’s future wife and co- mixing, especially at locations that owner, Jody Stafford, only drank offer different flavor flights,” says Mimosas. Seeking a convenient Rantissi Jr. “Each flight is timesolution to carrying O.J. and a consuming to put together and bottle of champagne everywhere, can be cumbersome during busy the duo set out on an R&D mission times such as Sunday brunch. With to find the perfect Ready-to-Drink Mimosa Royale, it’s just open and Mimosa formula. “As any Mimosa serve.” drinker would know, mixing the correct type of champagne with Rantissi Jr. also stresses the financial the correct type of orange juice is benefits for bar owners plus added Sunday Brunch will never be the same. The folks at Mimosa Royale want bartenders to know that RTDs are here only to make their lives easier.
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sustainability by generating less waste from open juices or sparkling wines going bad. Lastly, the oneof-a-kind, modern-day take on the classic Mimosa is made with 100% natural juice. “At first, everyone was buying these over carbonated and underflavored seltzers,” adds Rantissi Jr. “But as my wife likes to point out if you drink too many seltzers, those calories will add up. And not only do they add up, but you have the negative effects of the high CO2. With Mimosa Royale, you get double the flavor and alcohol of those seltzers, without the bloating and belching.” The folks at Mimosa Royale predict Americans will continue to reach for RTDs for years to come. “We are a society of convenience,” says Rantissi Jr. “For a person to be able to grab and go makes a big difference. I would suspect almost every mixed drink possible will turn into an RTD sooner or later. That’s just the American way, to make everything easier, faster, and better. That’s how our company started. We wanted the drink we drank daily to be easier to make, using better tasting, quality ingredients.”
