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Doing What
CANNED CRAFT COCKTAILS
Tastes Good PERNOD RICARD’S FAN-FAVORITE SPIRITS ENTER THE RTD SPACE, BREATHING LIFE INTO THE CATEGORY By Terri Marshall
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In response to emerging trend and the dramatic rise in popularity of ready-to-drink canned cocktails, Pernod Ricard joins this consumer-driven market. “We knew this would be an opportunity to reach consumers with innovative RTD offerings positioned to meet their desire for quality, convenience and premiumization by the brands in our portfolio,” says Natalie Accari, Vice President, RTD & Convenience. “The ambition with our single-serve RTDs is to provide the same quality cocktails you would find in a bar or restaurant, but with the convenience of a can format.” Starting with brands Pernod Ricard consumers know and love, the company launched its Malibu Cocktail RTDs replicating summer favorites like Piña Colada and Strawberry Daiquiri. “Consumers responded so well that we expanded our cocktail offerings to Pineapple Bay Breeze and Watermelon Mojito,” says Accari. The new releases provide more simple and delicious cocktails and even more convenient ways to ‘Do Whatever Tastes Good’ while lounging poolside, hanging on the rooftop or whenever and wherever you are. “Building on these fresh fruit and tropical flavors, we’re delivering creative ways for consumers to enjoy their favorite brands in the summer sun, or any season.”
