ABOUT ME SHE
EN CHING CHUN
沈慶群 Shen, Ching-Chun 26 Aug 1994, Taiwan +886 975590382 gcobs129607@gmail.com www.behance.net/bruceshen http://issuu.com/chinchinshen Optimistic/ Vigorous/ Positive Responsible/ Hardworking
Education
Expertise
Bachelor2016 National Taiwan University of Science and Technology Department of Industrial and Commercial Design MasterNow National Taiwan University of Science and Technology Department of Design
Service Design User Experience Design Design Research Information Design Visual Communication Graphic Design
BE MYSELF, DO MY BEST & MOVE FORWARD Experience 2018 NTUST Center of Humanities and Arts Activity “The Devil Violinist”- Visual Design 2017 NTUST Center of Humanities and Arts Activity “The Night of Glove Puppetry”- Visual Design Participate in ASLIS Service Design Workshop Participate in VID Jam- Information Design Workshop 2016 Volunteer for ICDHS International Design Conference Red Peak Asia Summer Design Intern Red Dot Award- Preliminary Selection DASHI Award- Finalist Golden Pin Concept Design Award- Preliminary Selection Young Pin Design Award- Finalist IF Design Talent Award/ Packaging Design- Preliminary Selection NTUST Graduation Exhibition of Design- Deputy Chairman Participate in Behance Portfolio Review NTUST 2015 NTUST Career Fair- Visual Design NTUST TTDW Theme Exhibition/ Roomer- Visual Design 2014 NTUST Student Association of the Dep Design Deputy Chairman 101 Design Class Representative to 2016
CATALOGUES
UX Service Design Chiao Chiao Tsao Shan Tieh Tieh Giftrust E-Planter Roomer
Editorial Design 03 11 17 21 27
Dietary Elements Good Morning Tainan Taiwan Traditional Market Zebra Zebra
Graphic Design 35 41 45 49
Top 5 Peaks of Taiwan Jao The Smell Map in YunTech The Night of Glove Poppetry The Devil Violinist Taiwan Athlete Issue
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Brand Identity Sanyi International Woodcarving Art Festival National Taiwan University Veterinary Hospital SCC Design Studio CHIMERA BASE
Package Design 73 77 81 85
O MI MA MAM MA MIAN Beauty's Eye
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UX SERVICE DESIGN Chiao Chiao Tsao Shan Tieh Tieh Giftrust E-Planter Roomer
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Chiao Chiao
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Chiao Chiao Genre/ Service Design, UIUX Date/ January 2018 Team Members/ Service Design, UX, Research/ Ching-Chun Shen, Ting-YU Tsan Visual Identity, UI/ Ching-Chun Shen 3D Model/ Ting-YU Tsan Coding/ Chin-Guan Lim, Sheng-Chuan Chou, Yu-Lun Hsu, Ange Ko Concept/ Chiao Chiao, an app design about social and game, allows youngers from different countries to socialize and exchange the cultural knowledge with each other deeply through the game of AR virtual treasures-exchanging. In the game, Chiao Chiao uses the countries and cultures as the social topic when the users interact with other users. Additionally, in order to enhance the user’s interest and purposef of the game, Chiao Chiao combines the AR virtual treasures-exchanging. During the game’s process, users can use the AR virtual platform and throw the AR cultural treasures on it. It can not only help the users to share their cultural features and value to other users but also let the users have an interesting and unique experience during the social.
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Persona Youngers Age/ 20-30 Goal/ 1.Broaden their social circle. 2.Imitate to experience exotic culture. 3.Feel more confident in social.
Pain Point
01. Beacause of cultural differences, it will make youngers afraid to offend the topic of taboo.
02. In the process of social, because of the language barrier, it will make youngers nervous while they can’t catch what the foreigners are talking about.
Solution
Socialize with text, symbol & voice
Use culture to be the social topic
Make it interesting with interactive game
Combine treasureexchanging to increase the purpose
Value
Guided social activity
Sharing virtual treasures
Sharing cultural freatures and value
The special experience of social
Chiao Chiao
Service Process
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Users see the information about Chiao Chiao in the school or airport. It makes them feel interesting and download the app.
After downloading the app, users sign in, set their personal background and then create their own characters.
With this App, users can share their perspectives on the treasures of their countries on their home page.
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While users arrive at destination, they can use app to scan the item and get the AR treasure.
If users have enough points, they also can use their points to unlock the treasures and get them.
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They also can compare the picture taken before to the picture taken now. It can evoke their past memories of traveling in the abroad.
The function of co-edit will be turned on, while the users have achieved the numbers of treasure-exchanging.
While the accumulation of treasure’s numbers achieves a certain amount in the game, it will push the user’s motivation to meet each other in real life.
When both user and his/her friend get the treasures, they can start to play the game.
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Users from different countries pair up with others based on their interest in other countries.
Users start to chat and share their cultures and countries with their exotic friends. And then, they decide what kind of treasures they want to exchange.
Users start to go to get the treasures and they can turn on the app’s function of AR guiding to find the way by themselves.
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Users can throw their virtual treasures on the AR virtual platform and then introduce the treasures to their friends.
After their introductions, users must complete the challenge to make sure that they have socialized and shared the cultures with each other.
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After getting the treasures, users can take the picture with them in real life and upload it to their Instagram or Facebook. They also can show off to their friends.
Users can visit and experience the real exotic culture with their friends according to the AR treasures which have gotten before.
The App will record the interaction with your friends, such as the memory of travelling and treasures-exchanging automatically.
Chiao Chiao
App Design
Get More AR Treasures, Get More Friends
The Function of Pair up
Users from different countries pair up with others based on their interest in other countries. When pairing completed, users will get rewards of points.
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AR Guiding
AR Treasures
Users will start to go to get the treasures and then they can turn on the app’s function of AR guiding to find the way by themselves. Additionally, app will also show the distance between the user and the treasure to let users know.
While users arrive at destination, they can use app to scan the item and then get the treasure. Through the game rules, users can realize their country’s treasures deeply. While users get the treasure, their friends will receive the notification.
Chiao Chiao
AR Sharing Plantform
Users can throw their virtual treasures on the AR virtual platform. And then, users can introduce the information about treasures and share the special cultures and attractions near the treasures with their friends.
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The Function of Co-Edit
The function of co-edit will be unlocked automatically, while the users have achieved the numbers of treasure-exchanging and then they can create new experience.
Pin Map The App will record the interaction with your friends, such as the memory of travelling and treasures-exchanging automatically.
Tsao Shan Tieh Tieh
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Tsao Shan Tieh Tieh Genre/ Service Design, Graphic Design, Information Design Date/ June 2017 Team Members/ Ching-Chun Shen/ Yu-Heng Lin/ Keng-Yu Lin/ Hung-Yu Chou Concept/ The purpose of this project is to provide a new experience to the tourists who have the travel in the community of Yang Ming Shan. Therefore, Tsao Shan Tieh Tieh is coming, we design the new process of traveling experience for the tourists. The goal of Tsao Shan Tieh Tieh is to enhance the value of travel deeply and let the tourists want to travel in Yang Ming Shan again. Therefore, we design a touring map and a new touring route. In the new route, we choose 6 stores that the tourists can visit. They are not only the stores but also the historical sites. We hope that the tourists will get more information of cultures and histories through the new design, and have the special experience. Finally, we look forward that the tourists will be back here again and share this unique memory and experience to more people.
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Tsao Shan Tieh Tieh
Persona Tourist The tourists who live in the Taipei love nature and like to go hiking to relax in the weekend. Age/ 25-50 Goal/ 1.Enjoy in the natural enviroment. 2.Get more information about Yang Ming Shan. 3.Feel more comfortable in tour.
Pain Point
The stores in Yang Ming Shan let tourists feel a sense of distance. Besides, the tourists don't know that it is free to visit the stores.
Goal
The extra information of Yang Ming Shan is not enough and available for tourists to get on Internet or in the community.
“Enhance their value of the tour, let them want to travel here again�. 1. Let the tourists learn more knowledge of cultures and histories in Yang Ming Shan to deepen their experience of travel. 2. Because the tourists want to realize this community, they will travel in more places initiatively.
Design Item
Touring Map Tourists can follow the tour route on the front side of map, and realize the knowledge of the cultures and histories about differents sites on the back side.
Postcards Tourists will collect 6 different postcards in different sites. They can tear off the stickers from the postcards and stick them on the map to make map be more valuable.
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Touring Process
01.Home Tourists can surf the informaion about Tsao Shan Tieh Tieh on the internet at home and it will arouse tourist's curiousity.
02.Bus Station Tourists can get the map at the bus station in Yang Ming Shan and start to travel.
03.Flower Experiment Center Tourists can see the beautiful view, enjoy in natural enviroment and get the postcard here.
04.URS27M Tourists can visit the exihibitions and obtain the postcard here.
05.Brick Yard 33 Tourists can have the lunch and get the postcard here. They also can visit the display after finishing the fantastic meal.
06.Yannick Sweet Village Tourists can have the dessert, get the postcard and take the selfie here.
07.Catholic Corpus Christi Church Tourists can admire the features of church and get the postcard here.
08.Yang Ming Cafe Tourists can discover the special building and get the postcard here.
09.Bus Station Tourists will collect all postcards and complete the map. They also can share the pictures on their media and go home.
10.Home After the travel , tourists will share their expereience with their friends and come back again.
Tsao Shan Tieh Tieh
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overview of Tsao Shan Tieh Tieh postcards design- the sticker's side map design- the front side map design- the back side map design and the postcard design
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Giftrust
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Giftrust Genre/ Service Design, Social Design Date/ March 2017 Team Members/ Li-Chih Wu (Doctor)/ Yung-Ching Yang (Occupational therapist)/ Suthasinee Thong-On (Physical therapist)/ Eui-Chul Jung (Designer)/ Yen-Ju Hung (Designer)/Ching-Chun Shen (Designer)/ Viktoria Krausert (Designer) Concept/ This project is about the issue of Taiwan’s homecare system done in ASLIS Workshop and the members from different countries and background have to work together in these 5 days. The purpose of this project is to discover the pain point in the homecare system now. Therefore, we design the new service process according to what we found. The spirit of Giftrust is “From stranger to family, from one person to a team”. We hope to help the homecare team to build up the sweat and good relationship with the patient and the patient's family members while they contact at the first time. In new service process, we wish that the family members could not only realize the information about homecare system and home caregiver's background, but also learn the knowledge of disease quickly. Finally, we expect that the family member will feel like as a part of the team members.
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Target Group
Family with the patient who just realize they need the homecare service.
Family Member
Supervisor
Home Caregiver
Pain Point In the hospital -Gaps between medical system and long-term care system still exist.
At the patient’s home -The family members are usually lack of the knowledge about disease and homecare system. -It’s always difficult for the less-experienced caregivers to quickly build up “Trust” with the patient and the family members.
Spirit
“From stranger to family, from one person to a team”. Long-term care is no longer your own effort. As a caregiver team, we have to co-learning, co-trusting, and co-understanding.
Giftrust
Service Process
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In the hospital, the doctor will introduce the supervisor and social worker to the patient and family members.
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Patient and family members will recieve the homecare tank to understand the integrated homecare service and the whole application process.
Before the homec contacts with the The homecare tea profile of your hom
Gift List Homecare Letter The homecare letter will not only include profile of the home caregiver but also the warm words and positive sentences to the family as a emotional support.
Homecare Tank Brochure
Homecare Gift
Patient and family members can understand the integrated homecare service(home caring, home nursing and home rehabilitation) and the whole application process.
care team elderly’s family, am will send the me caregiver.
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In the first encounter, supervisor will accompany with home caregiver to visit the patient's family.
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Homecare giver will give the patient’s family Homecare Gift, which includes everything they need.
"I know you" Book
Special Tool
Patients and their family can understand a whole picture about home care plan, any information for family, and story of careworker's background.
A useful equipment according by patient’s need, it will be first presented by careworker and used in the home care.
Homecare Bird By the buttons of emoticon on the birds “nests”, patients can deliver their emotion to their home caregivers immediately. In the meanwhile, The home care givers can also record everything they want to tell in Homecare birds. Patients can play the records with it’s lovely voice whenever they want.
E-Planter
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E-Planter Genre/ UIUX Date/ June 2017 Designer/ Ching-Chun Shen Concept/ E-Planter is a smartphone’s application based on the attention restoration using the treatment like the horticultural therapy. It combines the horticultural therapy with the device of brain wave, and the patients of attention-deficit hyperactivity disorder or the patients of attention deficit disorder can be trained through this application. Before the game starts, users will be recommended with different levels after their evaluation based on the attention restoration theory of horticultural therapy. During game’s process, users must concentrate on their mind in order to provide the growth factors of the plants, such as the sunshine, temperature, moisture and nutrient. Therefore, through this application, users can see more clearly about their situation of concentration and tend to get trainings to improve their situation.
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Target User The patients of ADHD/ ADD The children of attention-deficit hyperactivity disorder (ADHD) /the childrenof attention deficit disorder (ADD). If the children aren’t getting treated, bad influences might effect on their studies. Age/ 6-12
Pain Point
01. The patients and their family don't have the efficient way to get trained.
02. The patients and their family can't obtain the data and the condition while the patients get treated.
Solution
01. Horticultural Therapy Use the horticultural therapy to treat the patient's attention restoration.
02. Personal Evaluation Recommend the patients with different levels after personal evaluation based on the attention restoration theory of horticultural therapy.
03. The game of brain wave Through the device of brain wave, the patients concentrate on their mind to provide the growth factors of the plants.
E-Planter
Flow
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App Design
Personal Evaluation
Before the game starts, users will be recommended with different levels after their evaluation based on the attention restoration theory of horticultural therapy.
Horticultural Therapy After the evaluation, the users will choose the levels of the game, and then realize the growth factors of the plants before the game starts.
E-Planter
The Process of The Game
During game’s process, users must concentrate on their mind in order to provide the growth factors of the plants, such as the sunshine, temperature, moisture and nutrient. The visual will always change according to the attention from the users.
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The Result of The Game
After the game, users will see the result. If users didn't acheive the goal of the concentration to provide the growth factors of the plants. The color of the growth factors will be in blue color. Additionally, users also can check their histories on the app.
Roomer
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Roomer Genre/ Interactive Design Date/ May 2015 Team Members/ Designers/ Ching-Chun Shen, De-Yi Liou, Ting-Yu Tsan, YiTzu Chen, Wan-I Hou, Ya Jhu Yang Engineer/ Chien-Hwa Chen Concept/ ROOMER, a game’s app design, allows you to get the aesthetic design by decorating your room in an easy and interesting way. You may start to think highly of your environment design all over your life space.Taiwan’s talented designers are doing extremely well in many international competitions, but people are not thinking highly of our own local design. There is a great change in times’ trend, and the design industry undergoes instantaneous changes as well. Under the circumstances, how should education and teaching method of personal training be improved along the times? Hopefully through the investigation, we can let people of any age know design, enjoy design, and create their own design. Thus, ROOMER is coming. We hold an exhibition and invite the viewers that they can come and use our app design. In the process of using, they can decorate their rooms in their personal style and then store it. After the exhibition, we use their design to design a poster, and sent to them as a souvenir.
Roomer
Floor
01. Beginning
02. Log in page
03. Hom
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Visiting Process
me page
01. The visitors arrive the exihibition and start to visit.
02. The visitors see the Roomer and feel interesting.
03. The visitors decide to try it and enter their names and emails.
04. The visitors start to use Roomer to decorate their own rooms.
05. While the visitors finish their rooms they will store it in the device.
06. After the exihibition, we will send the poster about their design as a souvenir.
04. Playing page
05. Finish
Roomer
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Different kinds of furnitures that users can choose.
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EDITORIAL DESIGN Dietary Elements Good Morning Tainan Taiwan Traditional Market Zebra Zebra
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Dietary Elements
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Dietary Elements Genre/ Book Design, Graphic Design, Illustration, Material Art Date/ June 2016 Team Members/ Designers/ Ching-Chun Shen, Chi Ying Cheng Concept/ Dietary Elements is a set of reference books that we can all catch on to. With the arousal of health awareness, Dietary Elements combine the ancient Chinese five elements and modern healthy diets. The core of our design lies in thoughtfulness, safety and innovation. In these books, we will recommend the readers that what kind of ingredients they can have in each month in order to make their bodies healthy. Therefore, there are 130 kinds of ingredients in these books totally, and all ingredients are produced in Taiwan. In addition, we present tips to ingredients purchasing and nutrition value in a reader-friendly way. By combining illustration with neat calligraphy shape-line, it makes it easier for readers to develop a healthy body constitution and to eat better to keep good body's constitution.
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Target Healthy Dieter The people who seek for the healthy life and care about the issue of food security. Goal/ 1. Have the healthy lifestyle. 2. Get more knowledge of healthy eating, 3. Feel relieved while they purchase the ingredients.
Pain Point 01.People don't know what kind of ingredients they have that will make their body systems more healthier. Moreover, they also concern the origin of ingredients. 02. There are too many information of the healthy eating now. It is difficult for readers to absorb the knowledge easily.
Solution
01. Combine the ancient Chinese five elements and modern healthy diets let the people eat more healthier.
02. Utilize illustration with neat calligraphy shape-line in a reader-friendly way.
Dietary Elements
Reading Process
01. Through the index in each book, readers can search that what kinds of ingredients they want to know.
02. Readers will get the knowledge of the relationship between the ancient Chinese five elements and our body’s organs.
05. Readers can get the tips to different ingredients purchasing and nutrition value in different categories, including grains, seafood, vegetables and fruits.
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03. Readers will realize the detail information about the ancient Chinese five elements in different books which include Jupiter, Saturn, Mercury, Venus and Mars.
04. And then, the book will introduce the knowledge of organ systems which correspond to different ancient Chinese five elements.
06. By combining illustration with neat calligraphy shape-line, readers can realize the benefits of different ingredients easily.
07. Finally, readers can tear off the little booklet and take it to go to buy the ingredients.
Dietary Elements
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book cases design including wax, concrete, wood, white copper and epoxy resin poster design of Chinese Five Elements month calendars of Chinese Five Elements postcard design of Chinese Five Elements notebook design of Chinese Five Elements
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Good Morning Tainan
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Good Morning Tainan Genre/ Booklet Design, Illustration Date/ July 2016 Designer/ Ching-Chun Shen Concept/ For the visitors who come to Tainan for the first time. How could I introduce the features of Tainan to them? I was born and raised in Tainan, and the breakfast in Tainan is very different than other cities. The most important thing in morning is breakfast. The residents in Tainan have beef soup, rice dumpling, soup noodle, salty congee, rice pudding, bowl rice cake and fire grilled sandwich as their breakfast and then they will have the energy to work. Therefore, I design a booklet to introduce our traditional breakfast which contains the information of ingredients, the store’s opening hour and the store’s address. However, I also design the schedule that what visitor can have in the whole week. Thence, let's have the breakfast in Tainan now.
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Good Morning Tainan
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poster design- the back side booklet content- beef soup. rice dumpling booklet content- rice pudding. bowl rice cake booklet content- fire gilled sandwish. salty congee
Taiwan Traditional Market
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Taiwan Traditional Market Genre/ Booklet Design, Illustration Date/ July 2017 Designer/ Ching-Chun Shen Concept/ Traditional market is one of the most important culture and feature in Taiwan, but it is disappearing gradually now. I think that traditional market is the one of important treasures in our country. Therefore, I have designed a booklet to introduce the features of it and hope that more and more people realize it. There are three special values of traditional Taiwanese market, such as unique food, atmosphere of humanity and historical memories. Therefore, would you like to seek different lifestyle? Let’s have the wonderful journey in the traditional market now.
Taiwan Traditional Market
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01.Unique food Traditional markets have variety of specialty Taiwanese foods, such as steamed bun, rice cake and spring roll. They can only be bought in traditional markets. People can have a wonderful gourmet experience.
02.Atmosphere of humanity In traditional markets, people can interact with the vendors and bargain with them. This never happens in the supermarket. The customers also can build up a good relationship with the vendors through the interaction, and have a unique experience in the traditional market.
3.Historical memories There are many traditional markets in Taiwan. They exist for hundreds of years, and have a lot of historical culture, buildings and environment. They are a precious treasure in Taiwan.
Zebra Zebra
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Zebra Zebra Genre/ Magazine Design Date/ January 2014 Designer/ Ching-Chun Shen Concept/ In this project, this is a black and white magazine, black and white may also be said as a classical element or a simple way to present. In life, we’re surrounded by many black and white things no matter when it was or when it is, but in this digital modern generation, there are lots of information and colors which impact our life. However, the classical and beautiful things in before are being forgotten in our memory. Therefore, I have put these things all together in order to design a magazine for people to read and understand.
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Zebra Zebra
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magazine magazine magazine magazine
designdesigndesigndesign-
the content page Charles Spencer Chaplin Transform Design Zara
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GRAPHIC DESIGN Top 5 Peaks of Taiwan Jao The Smell Map in YunTech The Night of Glove Poppetry The Devil Violinist Taiwan Athlete Issue
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Top 5 Peaks of Taiwan
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Top 5 Peaks of Taiwan Genre/ Poster Design Date/ July 2016 Designer/ Ching-Chun Shen Concept/ Taiwan was called Formosa and Taiwan is the fourth height island on the planet. We have many beautiful view and natural environment, that is why I want to introduce it to the others. These mountains are not only the beautiful scenery but also our precious treasures in Taiwan. The purpose of the poster design is to introduce the knowledge of Taiwan’s mountains. Many people know their name, but they don’t really understand the detail about the background and information of these mountains. Therefore, that is the main reason that I design this poster.
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Jao
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Genre/ Poster Design Date/ July 2016 Designer/ Ching-Chun Shen Concept/ In Taiwan, the Chianan Plain is the largest plain of the island, and this area also supplies many main crops like wet rice, peanuts, corn, sweet potatoes to the whole people in Taiwan. Therefore, this area is so important and meaningful for Taiwan. However, I saw this place accidently while I went home by train. And then, I thought what a beautiful place, but no one ever notices. The Chianan Plain is like the cloak of Taiwan. The paddy field separated by the roads form the beauty of asymmetry. Therefore, I was amazed by the beauty of the Chianan plain. The purpose of the poster design is to let the Taiwanese know that we have this beautiful and fertile treasure in Taiwan. Therefore, I design the visual by vector creation to express the comfortable and peaceful feeling to the viewers.
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Smell Map in YunTech
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Smell Map in YunTech Genre/ Graphic Design, Information Design, Interactive Design Date/ July 2017 Designer/ Ching-Chun Shen Concept/ The purpose of this project is to design the personal experience map according to the daily path in YunTech. In the campus, there are many different kinds of smells for me from the dorm to the classroom, so I choose “Smell� as my map’s topic. In addition, I combine the speed of walking with the emotional feeling to represent the different smells in this map design. Therefore, user can see the different number of speed and the different color of emotion on this map. Moreover, I choose 6 different kinds of smells including shampoo, soil, grass, fertilizer, food and river, and store them in different bottles. These smells will correspond the graphic on the map. Finally, I hope that this design can make the users experience and smell them.
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Shampoo Fertilizer
River
Grass
Soil
Food
The Night of Glove Puppetry
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The Night of Glove Puppetry Genre/ Poster Design Date/ November 2016 Designer/ Ching-Chun Shen Concept/ Glove Puppetry, also known as hand puppet show, every Taiwanese regards it as our important traditional culture and memory in their young times. Glove Puppetry is one of the traditional artistry in Taiwan. Glove Puppetry is related to the religious belief and the value of the culture closely in Taiwan. At the time of the performance, a gloved hand enters the puppet's costume and makes it perform. “The Night of Glove Puppetry” is a significant performance of culture and art in my university and the purpose of the poster design is to express the spirit of glove puppetry to the students and attract them to see the performance. Therefore, I combine difference kinds of the gestures and the glove puppetry’s elements as the visual pattern and use the vivid colors predominantly. It is easy for the young people to realize this traditional culture and accept it.
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The Night of Glove Puppetry
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01. The street flag design 02. The staff card design 03. The flyer design
The Devil's Violinist
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The Devil's Violinist Genre/ Poster Design Date/ March 2018 Designer/ Ching-Chun Shen Concept/ Niccolò Paganini was an Italian violinist and composer. He was the most celebrated violin virtuoso of his time, and left his mark as one of the pillars of modern violin technique. His compositions have served as an inspiration for many prominent composers and he is also called as the devil violinist in the mordent time. “The Devil Violinist” is a kind of musical lectures hold by Center of Humanities and Arts in the college. The purpose of the poster design is to introduce the Niccolò Paganini to the students and attract their curiosities. In order to convey the mysterious, surreal and unpredictable feeling of Niccolò Paganini, I use the real pictures and strong color to design the poster in collage and retro style. Hope that the students will be attracted and participate in the activity.
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Taiwan Athlete Issue
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Taiwan Athlete Issue Genre/ Social Design, Interactive Design Date/ January 2017 Designer/ Ching-Chun Shen Concept/ In Taiwan, the problem about the recognition of athletes’ identity has always existed. It makes a lot of athletes withdraw from the national sports delegation. Furthermore, people in Taiwan do not feel concerned about the sports information, so the sports atmosphere and concept can’t be prevalent in the country. In order to let people rethink about this issue, I’ve designed a set of scratch cards. It is very glory for the athletes to won the awards; but it makes a fact that everyone think they will have a smooth and easy life in the future. Sadly, it’s not true. Therefore, there’s a strong contrast of reality between the athletes’ real life and people’s recognition.
Taiwan Athlete Issue
I’ve chosen different sports themes which Taiwanese athletes performances are significant in the international competition for this series of scratch cards’ design. The golden, silver and bronze medals printed on the card represent the glory. When the users scratch the scratch card, they will see an ironic saying that is related to each of different sports themes. In order to let the users get more information of athletics, there are different introduction of every athletes behind each scratch card.
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Using Process
01. Realize the information of different sports.
02. Scratch the golden, silver and bronze medals on scratch card. And then, see an ironic saying that is related to each of different sports themes.
03. Get more information of athletics and introduction of every athletes behind each scratch card.
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BRAND IDENTITY Sanyi International Woodcarving Art Festival National Taiwan University Veterinary Hospital SCC Design Studio CHIMERA BASE
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Sanyi International Woodcarving and Art Festival
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Sanyi International Woodcarving Art Festival Genre/ Event Poster Design Date/ April 2014 Designer/ Ching-Chun Shen Concept/ Sanyi’s wood craft covers quite a large field in any possible way, it’s not only the limitless show of the art area, but it’s also the most important financial industry in Sanyi. In the agitation of art craft, cultural art and economical industry, we may see it becoming a very good mix of the local distinguishing feature, so that it can leads to popularize the international vision and become the most important link between the world and Miaoli. In my creation work of the project, I try to use different design methods of expression, in order to give more possibilities on the visual poster. Realistic, drawing, illustration, mixed media and vector creation, they are all quite big challenging task for me, but I’m letting myself to explore my limits and to discover more possibilities of me. Additionally, I especially want to tell the visitors that Sanyi International Woodcarving Art Festival is a special activity in Taiwan. Hence, in final chosen version, I combined the Chinese characters with woody material to represent its uniqueness around the world.
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Poster Design- Picture. Mixed Art. Illustraion. Vector Graphic
Sanyi International Woodcarving and Art Festival
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01. The poster design- Typography 02. The street flag design 03. The overview of Sanyi International Woodcarcing and Art Festival
National Taiwan University Veterinary Hospital
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National Taiwan University Veterinary Hospital Genre/ Brand Identity Date/ January 2014 Designer/ Ching-Chun Shen Concept/ NATIONAL TAIWAN UNIVERSITY VETERINARY HOSPITAL’s aim is to promote animal’s medical care quality, to provide a great educational environment for the college, and to be the angel guardian of the animals. In this project, the great nature and warmness being the concept. In order to be close to the customers, I would like to provide the feeling of cuteness and warmness for the animals and the guardian once they get into the hospital. I have also added some nature’s elements, in order to make the animals feeling more comfortable and relaxed unlike how they usually felt anxious in the hospital.
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Name Card Design
Indicator System Design
National Taiwan University Veterinary Hospital
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website design overview of National Taiwan University Veterinary Hospital envelope design name card design letter deisgn disign of the floor's introduction
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SCC Design Studio
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SCC Design Studio Genre/ Brand Identity Date/ November 2013 Designer/ Ching-Chun Shen Concept/ This project is the identity design of my personal design studio. I use my English name’s initial “SCC” to build up a limitless icon as my logo. The reason is that I think design shouldn’t be limited in a certain frame. Besides, in order to express my personality, I choose the blue and red to color my logo and they represent my reason and my sensibility.
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Name Card Design
App Design
SCC Design Studio
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overview of SCC Design Studio name card design extended application of logo design extended application of logo design
CHIMERA BASE
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CHIMERA BASE Genre/ Brand Identity Date/ June 2014 Designer/ Ching-Chun Shen Concept/ The Chimera was according to Greek mythology, a monstrous fire-breathing hybrid creature of Lycia in Asia Minor, composed of the parts of more than one animal. It is usually depicted as a lion, with the head of a goat arising from its back, and a tail that might end with a snake's head. In this project, CHIMERA BASE is a kind of game company, and the purpose of this project is to create mysterious and fantasy atmosphere for the players. Therefore, I use Chimera to be the main image as the logo, and choose yellow to express the energy and purple to convey the feeling of mysterious. In this game, players will be put in different kinds of fantasy world, and they will adventure with other players from different cities to enjoy the exciting and venturesome fantasy stories.
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Name Card Design
Website Design
CHIMERA BASE
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badge design website and interface design sticker design overview of CHIMERA BASE
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PACKAGE DESIGN O MI MA MAM MA MIAN Beauty's Eye
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O MI MA
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O MI MA Genre/ Package Design, Illustrarion Date/ June 2015 Designer/ Ching-Chun Shen Concept/ O MI MA braised snacks' brand aims to bring a natural, healthy, safe, nutritional and ecology feeling to everyone, so having farms as the concept of this brand, we hope that people can eat our O MI MA braised snacks without any worries and knows the source of every ingredient. [O MI MA] is a name bringing Taiwanese and Taiwan's image plus traditional flavor all together. The package is made from ecological material and it can be microwaved, which is a modern product as it is convenient and delicious.
O MI MA
This product design has farms, prints and totems, as visual design and involves a 2D to 3D concept. When we put all the packages together, it will form a complete picture of farm. Adding prints and totems in the package design, brings out a new traditional meaning which represents the traditional Taiwanese food. As the top lid covers the bottom box, the sun will be presented from the hole of the top lid and gives away the unique sunshine from inside out. Using warm colors to create appetites and to increase people's willing to buy.
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oveerview of O MI MA individual package design inner package design detail of package design
MAM MA MAIN
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MAM MA MIAM Genre/ Package Design, Illustrarion Date/ January 2017 Designer/ Ching-Chun Shen Concept/ With sufficient sunshine, people have developed in the southern area of Taiwan a distinguishing culture of noodles. Guan Miao Noodles is a kind of traditional Taiwanese noodles and there are three main species, such as Angel Hair Noodles, Fettuccine, and Sliced Noodles. A lot of citizens who live in Guan Miao are used to the flavor of Guan Miao Noodles. While they moved out from their hometown for work, they never forgot to bring some noodles with them to release their homesick. This is the reason why it became important for Guan Miao Noodles to become the famous food in Taiwan.
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MAM MA MAIN
In order to satisfy people’s homesick, I have designed the visual pattern to represent the taste like mother’s recipe through the package. Each package has an image of things done by the mother for her kids, such as buying the kid’s favorite ingredients, preparing the meals, and cleaning the rooms. If you put these three packages together, it represents the mother’s daily life from outdoor to indoor. In addition, these three different kinds of the noodles are related with the different hairstyle of the mother, which makes the visual more interesting and funny.
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detail of package design individual package design individual package design inner package design inner package design
Beauty's Eye
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Beauty's Eye Genre/ Package Design, Illustrarion Date/ November 2014 Designer/ Ching-Chun Shen Concept/ I have made the visual packaging design for Lugang’s specialties called [Beauty’s eyes] into 12 pieces’ box. The purpose of the project is to promte the Taiwanese traditional dessert to the tourists. Thus, I choose Taiwanese traditional pattern and totem as design’s concept, and use strong contrasting colors to make the patterns and the totems which can help the visual come out on the package and attract the customer’s eyes.
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