ACKNOWLEDGMENTS

I wanted to start by giving a very special thanks to Daegan Smith. A few years back, he had a conversation with me about “belief” and what’s possible when someone truly believes in something. We then started talking about how we could create that true belief in the minds of the people we were trying to serve. That one conversation took me on a journey that lasted over five years and has resulted in this book. You will see many things I learned that day and over the next few years from Daegan woven into these pages. Without his ideas, this book wouldn’t have been possible.

I want to thank Perry Belcher, for helping me understand new opportunities and status, Dan Kennedy for teaching me how to use character and communication, Michael Hauge for showing me story structure, Blair Warren for his work with persuasion, Jason Fladlien for teaching me how to break and rebuild belief patterns, and Armand Morin for creating the stack. Those concepts created the foundation this book was built on.

I’m so grateful for my Inner Circle members and people inside of our “Funnel Hacker” community, who are willing to take these crazy ideas and test them in literally hundreds of different markets. You’ve given us the ability to test things at scale in a way that has never been possible in the history of direct response marketing. We’re able to see what things work in which markets, and make adjustments based on that feedback. This book is infinitely better because of your real-world, in-the-trenches testing of these concepts.

I also know that none of this would be possible if it weren’t for my team here at ClickFunnels Todd Dickerson, Dylan Jones, Ryan Montgomery and the rest of the development team for building ClickFunnels and continuing to make it better every day. This platform is what has given entrepreneurs like me the ability to get our messages out to the world. John Parkes, Dave Woodward, and the rest of our marketing team for helping us to get ClickFunnels and this message into the hands of every entrepreneur in the world. Brent Coppieters and his support team for creating the best possible customer experience for our entrepreneurs. And everyone else who is helping to serve our community. There are so many amazing people who are part of the movement we are creating here at ClickFunnels, it would be impossible to name them all.

And last, I want to thank Stephen Larsen, for being a constant sounding board during this book project. Without your excitement for this book, it never would have been completed. And Julie Eason, for dedicating the better part of a year to help me write this book…twice. If it weren’t for you, this would still just be a bunch of random thoughts inside my head.

Thank you.