SECTION THREE YOUR MORAL OBLIGATION

Section One was all about creating your own mass movement. In Section Two, you learned more about how to build up your followers’ beliefs so you can introduce them to new opportunities that will change their lives. In this section, we’ll shift gears and talk about sales.

One of my mentors, Jay Abraham, said that “if you believe in the product or service you’re selling, then you have a moral obligation to try and serve your customers in every way possible.”

Often we make the mistake of thinking that because our content is so good, people will automatically follow us and pay for that information. Unfortunately, that just isn’t true. One great example of this is Inner Circle member, Justin Williams. His company flips more than 100 houses per year, netting over a million dollars. And the best part is he does it all in under five hours per week.

So Justin decided to take his expertise, create a course, and sell it. His story and the proof he had was amazing. Yet even though he tried selling it for over a year, almost no one bought the course. He was shocked, because this had changed his life and he knew it would for other people, too. He couldn’t figure out why no one would buy it. Then he and his wife, Tara, decided to join my Inner Circle to learn how to sell their program. By mastering the strategies in this section, they took this little coaching company they had almost shut down to over a million dollars within just eight months.

The term “sales” sometimes has a negative connotation. But when you layer sales on top of the strategies I’ve already shown you, this process becomes simple. I’m going to show you how to take the new opportunity and stories you’ve created and weave them into a presentation that will convert your listeners into customers.

The script you will learn over the next 6 secrets took me over 10 years to create and master. It’s now been used by hundreds of entrepreneurs just like you to sell large groups of people products and services in the shortest amount of time possible.

I still remember the first time I saw somebody sell a product onstage. They did a 90-minute presentation teaching about a concept, and then at the end they made the crowd a special offer. I watched in amazement as hundreds of people ran to the back of the room and gave this person thousands of dollars! It was so exciting and, as I was counting how many people signed up and multiplying it by his program fee, I realized that he had made over $100,000 in just 90 minutes! I knew at that moment that I HAD to master that skill.

So at my very first speaking engagement, I prepared a presentation that I knew was going to be amazing and would cause people to run to the back and sign up for my new program just like I had seen others do before me. I finally got on stage, nervously gave my presentation, and made a special offer at the end. But what happened next was shocking to me.

Crickets. No…body…moved. No one bought anything. It was so humiliating, I spent the rest of the weekend in my hotel room hiding and eating Haagen-Dazs and coconut shrimp and watching movies, because I couldn’t face the other speakers or attendees. It was a total bomb!

I was so embarrassed, I swore I’d never speak or sell from the stage again. I was going to sit behind my computer and just sell things online. But I discovered that the skills I needed to sell online were the same skills I was lacking when I spoke from the stage. So I decided to humble myself and learn. I didn’t want to learn from people who were good speakers, but rather from people who could actually SELL from their respective platforms (such as stage, teleseminars, webinars). There’s a HUGE difference between the two.

What I discovered from the best people in the business was that teaching the best content actually hurt sales. But learning how to identify, break, and rebuild false belief patterns got people to take the action they needed in order to change. I learned how to tell stories. I learned how to structure offers and so much more. Then, for three years, I stood on stages all around the world, in front of thousands of people, and tested the presentations over and over and over again. I watched closely to see which topics (in what order) would make people run to the back of the room with their credit cards in hand. I also paid attention to what slowed my sales.

Then one day I decided I was tired of traveling and leaving my family behind. So I quit speaking from the stage, despite the fact that I could bring in $250,000 or more from a single 90-minute presentation. Instead I transferred those selling skills to the online environment. I tested my script on teleseminars, and then webinars. I used it for video sales letters, Facebook Live presentations, and more.

Each time I presented using this script, I’d watch the response and make tweaks. I did it over and over again, for years. A few years ago, I started teaching this script and process to my Inner Circle members. They implemented the script in all sorts of different markets. Dozens of them have now become millionaires, using this exact same script.

It works…

It’s perfect…

It’s worth mastering if you really want to get your message to your market.