Beyondmeasure curriculum

Bizness Branding Curriculum Facilitated by Chisa D. Pennix-Brown, MBA For The Small Business Center at Alamance Community College Beyond Measure Barbering Institute

Lady Bizness, Inc. PO Box 8621 Greensboro, NC 27419

NC State Verified Vendor

Federal Tax ID # 80-0557709

Bizness Branding Academy Tumblr.com/blog/BiznessBranding

@BiznessBranding

Instagram.com/BiznessBranding

Beyond Measure Barbering Institute Course Name

Duration

Date

The Entrepreneurial Mindset

1.5 hours

Tuesday, March 3

Going into business for yourself requires a certain mindset that leads to success. This course will examine responsibilities of you as an independent business owner, creating a biography that sells your skills, goal setting, and daily management techniques for your business.

Legal Compliance/Financial Intelligence

1.5 hours

Tuesday, March 10

What is a balance sheet or income statement? What do the numbers mean? Do you know how to read these numbers to truly understand the condition of your business? You will learn basic financial terminology, what numbers you need to understand most and what role an accountant and a lawyer should play in helping you grow and control your business. Find out what laws are needed for your local and regional statutes.

Presenting Your Business Plan

1.5 hours

Tuesday, March 17

Before you start promoting your business and networking with prospects, its important to do your Marketing Homework. Developing a core marketing process is crucial to effectively communicate your business purpose to your target audience and establish your brand. That process can then be used in all your marketing and advertising strategies. At this workshop, Lady Bizness will help you craft a primary marketing message that fits

Perfecting Your Brand: Marketing, Target Markets

1.5 hours

Tuesday, March 24

You have a great business idea, but it needs to be more than that. What does your business look like to the outside world? Developing a brand requires thinking about color, font, industry, demographics and more.

Lady Bizness will guide you through the initial ideas, tips, tools, and suggestions that your business can use to become a brand that is remembered. After this class, you will be well on your way to completing a dynamic marketing plan for your company that will be a intricate part of your business plan.

Developing Your Soft Skills

1.5 hours

Tuesday, March 31

Having stellar customer service is what differentiates the good, the bad, and the ugly stylist. Make people want to pay you, tip you, and book again every time with great service. Lady Bizness will teach you the following:   

Consulting clients and setting expectations for their best experience Providing easy ways for customers to book and pay you Up-selling customers with products to make additional sales

Chisa Pennix-Brown, MBA PO Box 8621 Greensboro, NC 27419 | 336-809-8851 | LadyBiznessOnline@Yahoo.com Linkedin.com/in/LadyBiz

@LadyBizness

LadyBiznessInc

SlideShare.net/LadyBizness

Biography With over 13 years of experience in business coaching, community outreach, social media insight, CEO Chisa D. Pennix-Brown has transformed persistence and a long-time vision of helping her peers, into Lady Bizness, an organization committed to entrepreneurship opportunities and business development for branding, social engagement, and marketing.

Chisa's desire to create a business and media empire enabling small businesses and individuals to enhance, enlighten, empower, and enrich their station has led to a career centered around cultivating leaders in personal and professional endeavors. Her Motto is "Show Up & Show Out!" Chisa’s determination to achieve greatness for other professionals has not gone unnoticed.

She was nominated for the Greensboro Chamber of Commerce, Woman in Small Business of the Year for 2012 and is nominated for Minority Small Business for 2013. To further her business acumen she is the 2013-2015 President for the Piedmont Triad Chapter of the National Black MBA Association. This organization focuses on education, career, entrepreneurship leadership, and lifestyle. Successful events include the Black MBA Soiree, Leaders of Tomorrow Program, the High Profile Mixer, and Leveraging Partnerships.

Chisa also, serves as VP of Public Relations for Vision Masters and has achieved the status of a CC or Competent Communicator in Toastmasters International. She is the recipient of the Best Speaker, Evaluator, and Table Topics Awards. She has received the Trailblazer Award as a part of her completion of the Minority Enterprise Training and Development program at North Carolina A&T State University.

In Spring 2013, Chisa was hired as an Contract Facilitator for the Guilford Technical Community College's Small Business Center as the Marketing Professional for small business development courses. She is currently serving on the planning board for Greensboro's Global Entrepreneurship Week and as a member of the Small Business Consortium.

Feel free to use this bio in full or in part as a description and/or introduction.

Chisa Pennix-Brown, MBA PO Box 8621 Greensboro, NC 27419 336-809-8851 * LadyBiznessOnline@Yahoo.com

EDUCATION University of Phoenix Phoenix, Arizona

2009-2011 Masters, Business Administration

Elon University Elon, North Carolina

1997-2001 Bachelors of Arts, Corporate Communications

Guilford Technical Community College Greensboro, North Carolina

2013-Present Human Resources Management

North Carolina Agricultural and Technical State University 2010-2011 Greensboro, North Carolina Certificate-Small Business Development

PROFILE Enthusiastic and committed instructor with a natural ability to appreciate and inspire professionals. Possess a positive and effective teaching style to ensure the success of student’s short and long term goals with real world experience.

AREAS OF SUBJECT MATTER EXPERTISE Training Marketing Strategy New Business Development Leadership Development Service Business Strategy Newsletters Marketing Sales Management Online Advertising Editing Microsoft Office Account Management Online Marketing

Team Leadership Business Development Small Business Strategy/ Strategic Planning Community Outreach Entrepreneurship Sales Web Design Email Marketing Fundraising Management Digital Marketing Team Building Press Releases Corporate Communications

Coaching Communications Social Media Public Speaking Customer Online Marketing Networking Marketing Budgets Non-profits Negotiation Social Media Marketing Direct Marketing Public Relations Community Outreach Project Management

COMMUNITY AFFILIATIONS Vision Masters TM President National Black MBA Association, Piedmont Triad Chapter President Triad Association of Black Journalists Member/ Workshop Facilitator Virginia College Cosmetology Board Member Speakerpreneur Toastmasters VP of Public Relations National Black MBA Association - Piedmont Triad Chapter Vice President of Operations & Business Development

04/2014-Present 01/2013-Present 07/2013-Present 11/2012-Present 07/2011-01/2014 12/2011-01/2013

TEACHING EXPERIENCE Guilford Technical Community College Small Business Center Contractor 

   

08/2012-Present

Teach 2-3 hour seminars for the GTCC Small Business Center Marketing Program in accordance with learning objectives and session plan outlines specified by GTCC goals for Small Business Development Develop and manage syllabus materials Responsible for selecting and compiling in-class assignments and discussion exercises that permit attendees to examine their business development and assess needs Coordinate courseware and curriculum with academic development Responsible for reviewing new online subject matter, resources and other courseware changes to supplement and enhance the course

PROFESSIONAL EXPERIENCE Lady Bizness, Inc. 02/2008-Present CEO/ Events Producer Event production involving promotional sponsorships, networking, and community relations Events Maintained strong, long-term relationships with marketing partners, vendors, venues, non-profit and emerging organizations, and media outlets Lady Bizness 03/2010-Present Social Media Concierge  Create client and company branding packages  Create websites, brochures, flyers, and business cards  Maintain Social media marketing and publicity  Organize events, data, vendors, suppliers, and client contacts  Create press releases and media packets  Bizness Branding Trainer providing interactive seminars for business development and marketing  Develop evaluation tools and procedures designed to assess performance  Promote events using social media

WORKSHOPS AND SEMINARS FACILITATED 2014

Global Entrepreneurship Week Coordinator Perfecting Your Pitch

2014

Greensboro Chamber of Commerce Tech Thursday Demographic Research for Small Business

2014

Greensboro Public Library I Have Twitter, Now What?

I Have Pinterest, Now What?

2014

High Point Public Library Nonprofit Social Media Course

2014

Toastmasters International Toastmasters (Mentoring Workshop) Toastmasters (Marketing Workshop)

2013

University of North Carolina at Greensboro Women & Gender Studies Love Your Body Week Plus is the New Normal Workshop Sigma Gamma Rho Sorority, Inc. “You Can Touch My Hair” Natural Hair Workshop

2013-Present

Triad Association of Black Journalists Personal Branding / Resume Workshop

2012-2013

North Carolina A & T State University WNAA 90.1 Radio Station “My Natural Is…” Natural Hair Workshop METAD Program Bizness Branding Global Entrepreneurship Week, Social Media 101 Summer Program Blogging for Teens

2012-Present

GTCC Small Business Summit

2012-Present

East Market Street Development Corporation Marketing Workshop

2012

Girls, Inc. NC Self Esteem Workshop

2012

Swing Phi Swing Sorority, Inc. “Self Care & Natural Hair” Workshop