Wisconsin Meetings - Winter 2025 by Nei-Turner Media Group

DESTINATION MADISON

Located just minutes outside of downtown Lake Geneva, the award-winning Lake Lawn Resort is your year-round destination for lakeside fun! With numerous dining options, championship golf, immersive spa experiences, a marina, watersports, and recreational opportunities to enjoy, you will truly find the start of new lifelong traditions along our shores.

what trends are shaping the industry in 2025 and offer advice on staying ahead in the everevolving meetings landscape.

Wisconsin’s capital continues to rise as a go-to spot for planners, thanks to its vibrant culture and breathtaking lakeside venues. 18

RECHARGING RETREATS

Wisconsin boasts perfect settings for productive small group meetings amidst relaxing surroundings.

22 CHARMING SPEAKEASIES

Unique and oftentimes historic speakeasies can give any off-site gathering a cozy vibe.

DEPARTMENTS

20 PLANNER PROFILE

Tips From a Rising Industry Star Jacob Adamski offers advice to those just getting started in meetings and events planning.

The Sonnentag Large-scale multi-use facility offers flexibility for any-sized event.

25 PLANNER TIPS

Maximizing Your Budget Experts offer tips on how meeting planners can get creative with these budget strategies.

©FOCAL FLAME PHOTOGRAPHY, UW-MADISON

©THE SONNENTAG

©THE DARK ROOM

EDITOR’S LETTER

As winter settles over Wisconsin’s landscapes, it brings a natural pause — a perfect moment for reflection and planning. With that in mind, we’re thrilled to present our Winter 2025 issue, designed to inspire and equip you for a successful year ahead in the meetings and events industry.

This issue begins with a forward-looking Industry Trends Forecast for 2025, on page 10. From shifting attendee expectations to innovative technology reshaping the way we meet, this feature dives into the insights and expert predictions shaping our industry. Whether you’re planning intimate gatherings or large-scale conferences, these trends offer a roadmap to stay ahead in the ever-evolving meetings landscape.

Our Destination feature on Madison on page 14, highlights why Wisconsin’s capital continues to rise as a go-to spot for planners. Beyond its vibrant downtown and breathtaking lakeside venues, Madison’s blend of cultural, culinary and collaborative energy makes it a standout choice. Dive into the article for first-hand tips on leveraging the city’s unique assets to craft memorable events.

Rounding out this issue is an exploration of the growing demand for Executive Retreats, on page 18. These intimate gatherings are gaining traction as organizations seek settings that encourage strategic thinking, team cohesion and renewal. From serene lakefront lodges to rustic-modern properties, we’ve rounded up venue options and planning tips to help you meet the rising demand for these exclusive experiences.

As you plan for 2025, we hope these stories spark creativity and innovation in your work. Let’s step boldly into this new year — embracing challenges, seizing opportunities and continuing to showcase the unmatched potential of Wisconsin as a meetings destination.

Warmest winter wishes,

Katie Scrivano Editor katie@ntmediagroup.com

If you’re looking for the best meeting venues and suppliers Wisconsin has to offer, check out wisconsinmeetings.com to more easily plan your next event.

PLEASE VISIT OUR DIGITAL SPONSORS

VOLUME: 23 ISSUE: 1

PUBLISHER

Barb Krause bak@ntmediagroup.com

EDITORIAL

EDITOR

Katie Scrivano katie@ntmediagroup.com

GRAPHIC DESIGNER

Jerriann Mullen jem@ntmediagroup.com

DIGITAL DIRECTOR

Kristen Rouse krouse@ntmediagroup.com

SALES

ADVERTISING COORDINATOR

Amy Jacobs ads@ntmediagroup.com

ADVERTISING SALES MANAGER

Cindy Smith csmith@ntmediagroup.com

Wisconsin Meetings is a publication of Nei-Turner Media Group Inc. Gary E. Nei, Chairman; William Turner, President.

Wisconsin Meetings is distributed via direct mail, trade shows and conferences, four times per year to: Regional Professional Meeting Planners; Wisconsin Corporate Executives; Social, Military, Educational, Religious and Fraternal Organizations; Corporate Travel Agents; Sales and Marketing Executives; and Association Executives by Nei-Turner Media Group Inc., 400 Broad St., Unit D, Lake Geneva, WI 53147. Vol. 23, Issue 1 is dated January 2025.

Nei-Turner Media Group Inc. publishes At The Lake magazine, BRAVA Magazine, and custom publications about Wisconsin and other Midwestern states.

Member of Meeting Professionals International — Wisconsin Chapter

Fax: 262-729-4476 katie@ntmediagroup.com

Please recycle this magazine — better yet, give it to a friend.

After a busy conference, no one wants to go back to their room for off-brand shooters and stale nuts. But with more than a half a dozen on-property bars and lounges, your guests can find the perfect place for a happy hour. An after-work drink that you actually want to drink? That’s beyond conventional.

HILTON MILWAUKEE ANNOUNCES EXTENSIVE RENOVATION

The historic Hilton Milwaukee, the city’s largest hotel connected to the newly extended Baird Center, recently announced a $40 million sweeping renovation, which is expected to be completed by summer 2025, and will be the most extensive in Marcus Hotels & Resorts’ history, encompassing the transformation of its guest rooms, 34,000 square feet of meeting and event spaces and the hotel’s lobby.

Previously known as the Hilton Milwaukee City Center, the hotel officially has been rebranded to “Hilton Milwaukee,” as it is most commonly known, to coincide with the coming transformation.

WISCONSIN DELLS WELCOMES NEW ATTRACTION & NEW WISCONSIN-THEMED HOTEL

A new attraction in the Dells is catching the attention of meeting planners looking for unique attendee experiences. Wilderness Resort officials recently opened Aquavia Lumina, an Enchanted Night Walk through a canyon of wonders, which allows guests the opportunity to travel through the Wilderness Canyon located between the main resort and Glacier Canyon Lodge and across a multimedia pathway inspired by the wonders of the Dells.

It is the 21st Lumina Enchanted Night Walk in the international series created by Moment Factory, a Montrealbased multimedia entertainment studio. The immersive, mystical multi-media experience will transport visitors into another world with creative storytelling that accentuates the natural beauty tucked within the resort’s property.

Also newly planned for the Dells is a new hotel slated to open next summer that leans into the state’s heritage in a big way, from architecture and interior design to culinary and event space. The Milwaukee Journal Sentinel reports that The Wisconsin Hotel will be most evident in its design aesthetic, which will be reminiscent of classic farm

structures, and the hotel’s restaurant — called Farmer in the Dells — will continue the theme, with seasonal ingredients sourced from local farms.

SUNDARA INN EARNS TOP WORKPLACE HONORS

Popular Wisconsin spa destination Sundara Inn for the first time earned national “Top Workplaces” recognition for 2024 as nominated by employees and based on employee feedback in the industry benchmark workplace survey. Sundara’s recognition comes in the Culture Excellence category for companies with 150-499 employees, with special honors for Employee Well-being, Employee Professional Development, Employee Appreciation, and as a Woman-Led Business.

Sundara has expanded the wellness programming for staff by offering employees free participation in the resort’s yoga, meditation, journaling and sound bathing classes along with full use of the fitness center, salt therapy room, the new Wellsystem Wave touch-free massage, the onsite hiking trails, and the many water features including indoor and outdoor pools and the Signature Purifying Bath Ritual. Additionally, employees receive discounts on overnight accommodations so they can enjoy a restful retreat of their own, along with discounts on spa treatments, products and cuisine too.

NEW PROGRAM HELPS PLANNERS MEASURE EVENT SUSTAINABILITY

Marriott International, Inc. now offers event planners a new program designed to measure and reduce event carbon emissions. Connect Responsibly, which is a feature of Marriott Bonvoy events and went live in late 2024, offers planners access to comprehensive Meeting Impact Reports and ways to offset the carbon emissions produced by those events through purchasing carbon credits.

MPI WISCONSIN ANNOUNCES 2025 EVENT CALENDAR

MPI Wisconsin Chapter recently announced its 2025 Event Calendar, which will kick off with a Chapter Education and Networking event Jan. 23 at the Hilton Appleton Paper Valley focused on “Intentional Event Design” with speaker Tahira Endean. To see the full schedule visit mpi.org/ chapters/wisconsin/education-events/event-calendar.

HISTORIC HOME RESTORED FOR NEW MILWAUKEE EVENT SPACE

Milwaukee Business News recently reported that Uplifting Mansion at 3121 W. Wisconsin Avenue, an 8,000-squarefoot restored historic home in Milwaukee’s Merrill Park neighborhood on the city’s near west side, opened in October, will feature four floors of event spaces, workspaces and residential stays. The Grand Ballroom will offer space for large gatherings, while the library and study will provide settings for smaller events. WM

©AQUAVINA LUMINA

LEISURE AT ITS BEST!

At Blue Harbor Resort You'll Discover More Than Meetings

Plan a conference and your attendees will want to stay a little longer in Sheboygan, Wisconsin. Find out for yourself why bleisure is better at the blue!

Plan a conference this Winter that feels like a retreat AND get rewarded for it. Choose incentives starting at just 15 room nights: Complimentary rooms, discounts, complimentary bonfire, & more!

16,800 Square Feet | Break-Out Rooms | In-House Audiovisual | On-Site Catering

THE SONNENTAG

BY CATHERINE MCCOY

A new venue in Eau Claire has given the university a long-awaited multi-use facility, drawing attention to the community. The Sonnentag, the largest indoor event venue in northwestern Wisconsin, has been in discussion for the last decade, and in July 2024, became a reality.

Construction began in the spring of 2022 and has since replaced UW-Eau Claire’s Zorn Arena. Its stateof-the-art, sprawling complex offers a robust variety of facilities, programs and events for the community. It can accommodate more than 3,800 seated guests, with room for 5,000 for standing-room events.

The project was made possible through the generosity of alumni John and Carolyn Sonnentag, whose donation paved the way for the world-class facility to take shape. The Sonnentags, along with those who have invested significant time and energy to make the facility come to life, are beginning to see the fruit of such a dynamic space for Eau Claire and the surrounding communities.

MORE THAN JUST A SPORTS ARENA

At first glance, The Sonnentag may look like a university athletic facility. But in addition to serving as the new home for UW-Eau Claire athletics, it will host large-scale events like concerts and comedy shows, while providing flexibility to adapt for smaller luncheons, roundtables and banquet style events.

At the venue’s opening in the summer of 2024, acts like Chris Young and Brian Regan kicked off the event calendar — these highly different acts show the diversity of events offered at the Sonnentag. Additionally, the venue will host the Hmong New Year and Harlem Globetrotters over the coming weeks.

With a wide range of use cases, The Sonnentag allows guests to utilize its extensive amenities. Guests have access to an onsite fitness center, catering options through Professional Sports Catering (PSC) and ample guest parking. The facility also offers access to the Blugold Room, equipped with 1,500 square feet of flexible event space, ideally suited for meetings, corporate events, seminars, birthday parties and more.

The Sonnentag boasts a quasi-partnership with The Mayo Clinic Health System for its Diagnostic Imaging and Sports Medicine Center. It is also conveniently located near many hotels; a new, adjacent hotel, SpringHill Suites, will be available for reservations in early 2025.

With its gold-standard amenities, The Sonnentag is also committed to ensuring it maintains its sustainability commitment. Pablo Foundation, the University of Wisconsin-Eau Claire and its students, the city of Eau Claire and Xcel Energy will invest more than $12 million to reduce the facility’s carbon footprint. As part of this commitment, The Sonnentag has promised a removal of 80% of total suspended solids from storm water runoff, green vehicle parking, EV charging stations, prioritization of native plantings and non-irrigated landscape.

THE FIELDHOUSE

One of the major attractions of the venue is The John and Carolyn Sonnentag Fieldhouse. With 84,000 square feet, it is an ideal venue for a variety of events, from sports tournaments to large-scale exhibitions and athletic practices.

The connection to UW-Eau Claire athletics was a major factor in incorporating the Fieldhouse into the design of The Sonnentag. As Wyatt Tinnen, General Manager at The Sonnentag says, it has become a major draw for student groups and athletic programs.

“Every single university activity wants a part in this project,” said Tinnen. Though the Fieldhouse’s capabilities span further reach than university athletics.

The 120-yard turfed field can accommodate large crowds and diverse event setups. It comes with advanced equipment and easy access to audio and visual capabilities. The Fieldhouse is also centrally located to highly desired Eau Claire attractions with nearby hotels, restaurants, and access to the Chippewa River State Trail. WM

Catherine McCoy is a Milwaukee-based writer and Marquette University alumnus covering events and meetings industry news.

Room with a view!

CONNECT IN THE FOX CITIES

Start planning for your next meeting or event in the Fox Cities. From riverfront meetings by day to world-class dining at night, the Fox Cities are the perfect place to stage your original event experience.

Looking for a modern, state-of-the-art option with room for a crowd? Check out the Fox Cities Exhibition Center38,000 square feet of thoughtfully designed space built right into the hillside of Downtown Appleton.

C ontact Alison Hutchinson at ahutchinson@foxcities.org to plan your original event.

New Year, New Event Strategies

PERSONALIZED EXPERIENCES, AUTHENTIC CONNECTION, SAFETY AND SUSTAINABILITY AMONG 2025 TOP PRIORITIES

By Ronnie Wendt

Focus for planners is shifting to attendee engagement, blending technology with human connection, sustainability and personalization.

“Events today aren’t just happening — they’re resonating, connecting us in ways that feel intentional and personal,” stresses Khris Baizen, senior director of Global Production Sales for Encore Global.

Attendees crave something more than they used to, according to Kortnee Carroll, senior sales manager for Kalahari Resorts & Conventions. “They want more from their events than just information. They want engagement, value and personalization.”

Attendees expect digital solutions that streamline their experience, Caroll explains. “They also want to feel cared for with wellness opportunities.”

Ellie Westman Chin, President & CEO of Destination Madison, observes that attendees are craving compelling reasons to participate. “They want to receive great professional development, experience memorable places to meet colleagues and discover experiential things to do,” she says.

Attendees also expect their associations to advocate for important matters like sustainability and DEI. Baizen explains, “Attendees expect events to reflect their values. It’s no longer enough to reduce waste. We’re striving to leave a positive mark on communities we touch.”

He predicts that the focus will shift to prioritizing psychological safety and neuroinclusivity, a trend he compares to the warmth and comfort of a shared family meal.

“Technology is also transforming events, making them feel almost intuitive, like each guest’s favorite dish showing up just when they need it.”

Inclusivity Top of Mind

“In this new world, attendees crave experience that honor their whole selves,” Baizen says. “They are looking for more than just a seat at the table. They want to feel seen, heard and valued.”

Here, the strategy for planners is inclusivity, which Carroll defines as “ensuring every attendee feels welcome and valued with their unique needs fully considered.” She adds inclusivity will also require planners to actively consider needs like gender-neutral restrooms, inclusive language and safe spaces for conversation and connection.

“Inclusivity in 2025 will be like setting a table where everyone, regardless of background, can feel at home,” Baizen says. “We’ve come a long way, but there’s still room to grow.” He says planners can create these moments of genuine welcome by designing multisensory spaces that feel like the heart of a home — places where soft lighting, quiet areas, and comfortable seating allow people to engage on their terms. Personalized technology and flexible networking options, he adds, help attendees craft their own event journeys.

Tech-Driven Experiences

“In 2025, technology will be the secret ingredient, enhancing every part of the event experience,” Baizen says.

“Virtual reality (VR) could allow attendees to immerse themselves in a brand’s story, while artificial intelligence (AI) might power real-time, data-driven interactions that

adapt to audience behavior,” Carroll says. “Wearable tech might track engagement levels, offering planners insights into what’s resonating most.”

Baizen sees augmented reality (AR) as a useful tool, describing it as “the spice that transforms a simple dish into something extraordinary — bringing content to life through attendees’ personal devices.”

AI allows planners to analyze data from past events to offer each attendee a customized journey. “Imagine an event where AI senses if someone is feeling overstimulated and suggests a sensory-friendly room, or recommends networking sessions based on shared interests,” he says. “AI allows us to meet people where they are, with layered options that honor each attendee’s unique identity and needs, reflecting a humancentered approach to event planning.”

Planners also need to up their events’ networking “game” through gamification, adds Baizen. “Gamification will add excitement, as attendees move through interactive challenges and discover “hidden” opportunities, transforming networking into an adventure,” he says.

Chin reminds planners not to overlook their smartphones as they focus on technology. “Phones are a great communication tool for planners,” she stresses. “Phones can be used for gamification, for attendees to score wellness points to encourage them to stay active and interact with the community.”

Sustainability-First Initiatives “Sustainability is no longer a preference — it’s a requirement,” Carroll stresses. She says planners can expect more requests for

carbon-neutral or zero-waste events, where everything from energy use to catering is viewed through an eco-conscious lens.

“Regenerative practices are also gaining traction,” she says. “Planners are being asked to leave host communities better off through initiatives like tree planting or partnering with local charities.”

Attendees will drive these changes in the year ahead with a sincere desire for the events they attend to make a positive impact, both environmentally and socially.

Baizen agrees planners will be tasked with creating events that actively benefit the environment and community. Small actions speak volumes, he adds.

Incorporating energy-efficient lighting, reusable decor, and digital event guides also echo this theme. “Even on a budget, these choices help events contribute positively, proving that thoughtful planning and partnerships make sustainability accessible and impactful,” he says.

Safeguarding Safety and Security

“Safety and security have become paramount as attendees prioritize physical and digital well-being,” Carroll says. These efforts aren’t just about mitigating risks — they help build trust, reassuring attendees that their safety is a top priority.

An area that is gaining in importance is psychological safety, adds Baizen. “Psychological safety is foundational, with clear codes of conduct, confidential support, and allyship training that encourage everyone to look out for each other,” he says. “It’s about ensuring that every person feels safe expressing themselves. This approach turns events into communities, where attendees know they’re not alone and that each person present shares in creating a respectful, protective space.”

Chin recommends they also make sure venues are safe with trained crowd management and emergency response logistics in place.

Human Connection

In 2025, the importance of human connection will be at the forefront of events, Carroll predicts. She explains, “As technology advances, planners will focus on fostering genuine relationships, ensuring that attendees feel seen and valued.” WM

Ronnie Went is a freelance writer based in Minocqua, Wis.

RENAISSANCE MILWAUKEE WEST

Just minutes from The Village of Wauwatosa and downtown Milwaukee, you can relax and recharge in one of our 196 artful-designed guest rooms and suites. Dine at Eldr+Rime and take advantage of the 8,000 sq. ft. of flexible, premium event spaces. Our dedicated service team will bring everything together to make your stay an elevated, extraordinary experience.

Start planning your meetings in Wauwatosa.

More than a Stay, an Experience

Grand Libelle Ballroom

Aspira Spa Meditation Sanctuary

Palm Garden Ballroom

The Osthoff Resort Cooking School

DESTINATION Madison

A PREMIER MEETING DESTINATION BALANCING URBAN ENERGY AND NATURAL BEAUTY, THE STATE CAPITAL OFFERS SUSTAINABLE VENUES TO WORLD-CLASS DINING AND UNIQUE LAKESIDE SETTINGS.

By Nikki Kallio

As the home of the University of Wisconsin, Madison already has the benefit of being a dynamic university city with plenty of nightlife, restaurant options and cultural events. What planners might not know is that Madison and its surrounding communities are located within Wisconsin’s most beautiful natural areas, situated between two popular and scenic lakes, with plenty of outdoor opportunities for its visitors to enjoy.

The city has direct flights to and from major cities, and the airport recently completed a major upgrade to its terminal system to allow larger planes, says Jamie Patrick, Executive Vice President of Sales & Sports Strategy for Destination Madison.

“Madison is an incredibly easy place to get to, and once you get here, it’s so walkable to other destination from the hotels like bars and restaurants,” Patrick says. “We’re finding more and more planners are really liking

sustainability as well, so walking always plays a part in that.”

Madison, Wisconsin’s state capital is situated on an isthmus between Mendota and Monona lakes, part of a chain of five area lakes. For organizations who are seeking to make the destination even more memorable, Destination Madison can help arrange activities focused on sustainability or even to offset carbon use if they select the city to hold their meeting.

“We always want to work with the event planner to figure out what’s most impactful for their group,” says Amber Wiza, Director of Destination Services for Destination Madison. Options include activities focused on social responsibility, such as a lake cleanup, visiting a nature center, or working with a local nonprofit on a restoration project. “It’s an ongoing area that continues to build.”

As a Gold-rated walk-friendly community, the city has more than 200 miles of biking and hiking trails to explore, says Sarah Warner, PR and Communications Manager for Destination Madison. That leads to “easy ways for people to connect outside the conference at our incredible restaurants, diverse museums and attractions — most are free — and urban outdoor adventure with a very unique direct connection of city nature with our lake-city-lake layout, one of two U.S. cities on an isthmus.”

For the foodies Warner explains that Madison has 43 James Beard nods to date, with four best chef Midwest winners. “That all kind of ties in directly with our connection to agriculture, and having the largest producer-only farmers market in the country,” she says. “That’s another thing that meeting attendees could tack on an extra day for if they’re here for a conference during the week.”

©SHARON VARORNY, THE TERRACE

Plenty of options for meetings of all sizes

Madison has more than one hundred unique venues for meetings, events and conferences, and about 8,000 hotel rooms in the area ready to accommodate guests. For the largest events, concerts and conventions, Madison offers multiple options including the Alliant Energy Center, which includes a 255,000-square-foot Exhibition Hall, as well as its New Holland Pavilions, which total 290,000 square feet for trade shows and other events.

The center’s Veterans Memorial Coliseum can host more than 10,000 visitors, and the venue also offers the 29-acre outdoor space Willow Island for seasonal outdoor events. The center is close to Lake Monona, and two bike path systems connect to the complex.

Monona Terrace Community and Convention Center, located

of downtown Madison on the isthmus, is a multi-level LEED-certified convention center with about 250,000 square feet of event space. This Frank Lloyd Wright-designed structure was built with the surrounding landscape in mind, meaning “you’re getting very natural curving geometric forms, that kind of converge with the breathtaking beauty of where we’re at here in Madison,” says Steve Dongarra at Monona Terrace Community and Convention Center. The building’s rounded structure complements the symmetry of the nearby state Capitol dome. With more than 300 restaurants and attractions within a mile of Monona Terrace, the venue has a prime location.

With four levels of rentable space, “We host everything from a ten-person board meeting all the way up to a 10,000-person Iron Man event every September,” Dongarra says. Monona Terrace contains two ballrooms as well as a 37,000-square-foot exhibition hall

with the ability to allow a semi-trailer to drive directly in for unloading.

“Our crown jewel is our 68,000-square-foot rooftop garden,” Dongarra says, a space which is home to dozens of community events like concerts and dances as well as private events like weddings. It’s a prime spot for groups to host networking events, and the café on the rooftop is open to anyone who would like to enjoy good food with a beautiful view overlooking the lake, he says.

Visitors are “very amazed at the vibe of the building and its circular organic architecture,” Dongarra says. “When we get to our community terrace, or grand terrace and show those spaces, it’s almost like their breath is taken away.”

Monona Terrace has exclusive in-house catering as well as AV services. “We vertically

in the heart

©SHARON VARORNY, HOCHUNK CASINO

©ALLIANT ENERGY CENTER

integrate those departments to be just ours so that we can control quality and make sure that folks and businesses and guests are experiencing the best they can experience,” Dongarra says. The venue also features a climate-controlled skywalk to the adjoining Hilton Monona Terrace hotel, perfect for those winter meetings and events. It also has a lecture hall with a stage and theater seating with state-of-the-art acoustic walls.

Cindy Delaney of Delaney Event Management of Winooski, Vermont, says Monona Terrace is one of her favorite places to hold a meeting, including the recent Association of Fish & Wildlife Agencies Annual Meeting. “The staff are extremely professional; the facility is top notch and the location amazing.”

Delaney says she frequently hosts meetings in Madison and always enjoys it but “somehow, it got even better since the last time I held an event there,” she says. “The addition of the Embassy Suites downtown is a game changer. The dining scene is innovative and delicious.” The Embassy Suites by Hilton Downtown Madison, completed in June 2024, has four event rooms with 2,732 square feet of space for smaller gatherings and meetings.

For small meetings, parties or corporate groups up to 1,500 guests, the Overture Center for the Arts offers multiple performance spaces, galleries, studio and lobby spaces with fine dining and theatrical and lighting capabilities. Hotels, restaurants and downtown Madison are within walking distance. Plan your meeting to include a show; Overture hosts hundreds of performances annually.

For groups seeking a comprehensive on-site experience, Ho-Chunk Gaming Wisconsin Dells has more than 30,000 square feet of event space for trade shows, events and meetings. This venue, located in a resort town with plenty of entertainment options for all ages, recently upgraded all of its audiovisual equipment, and offers multiple restaurants and entertainment. The HoChunk nation has five gaming properties throughout Wisconsin, including in Madison, where the casino offers 1,300 slots and onsite restaurants and is conveniently located at the Interstate 90/Highway 18 interchange.

For a sustainability-focused meeting space, Olbrich Botanical Gardens offers visitors another chance to get closer to the natural side of Wisconsin.

“Every meeting space has a view of the outdoor gardens,” says Katy Noldolf, Public Relations & Marketing Manager at Olbrich Botanical Gardens. “It’s also nice for groups to be able to take a break from their meeting and stroll the outdoor gardens or indoor tropical conservatory.”

“Hosting meetings at Olbrich (or other similar organizations) is also a great way to introduce people, whether they are locals or travelers, to places that make Madison special,” Noldolf says. WM

Nikki Kallio is a writer based in Central Wisconsin who worked as a journalist for daily newspapers on both coasts before returning to her home state. In 2023, her acclaimed short fiction collection, Finding the Bones, was published by Cornerstone Press.

Out & About Team-Building Ideas

Madison’s natural areas, great restaurants and unique venues offer plenty of variety when planning a team-building activity to go along with an event or conference. “There are plenty of offsite and group-building activities nearby our world-class venues,” says Sarah Warner, PR and Communications Manager for Destination Madison.

As one of only five platinum-level bicycle-friendly communities in the country, Madison offers plenty of opportunities for visitors to take advantage of a group bike outing. Planners can book group e-bike tours through Madison Adventure Tours or take advantage of the city’s all-electric Bikeshare program (BCycle). With Madison located on an isthmus between lakes Mendota and Monona, there’s no shortage of boating, pontooning or kayaking. Madison Boats operates (rentals) from four locations in and around the city. Visitors can explore a 1,200-acre arboretum managed by the University of Wisconsin along Lake Wingra.

For a unique opportunity, try group classes at Madison Circus Space, axe-throwing at FlannelJax’s, or take advantage of the Wisconsin food experience with a group cheese-tasting at Fromagination, charcuterie board-building workshop at Tricky Foods, or a cooking workshop with The Deliciouser. Take an outing to nearby Middleton for the iconic National Mustard Museum. Near the Olbrich Botanical Gardens, visitors can seasonally enjoy gathering at The Biergarten at Olbrich Park, where groups of 15 to 40 people can reserve space in the outdoor venue overlooking Lake Mendota.

And, of course, don’t miss a chance to visit the State Capitol building, which offers free public guided tours and private group tours. Madison also offers plenty of voluntourism options for visiting groups as well.

OVERTURE CENTER FOR THE ARTS

Meet in Middleton

In Middleton, we like to say that it’s the middle things that make us special. From the board room to paddle boards on Lake Mendota, “The Good Neighbor City” has everything an organization needs to host a memorable meeting.

Middleton can host anything from intimate board meetings to large conventions with its nine quality hotels, including the area’s largest conference hotel. For off-site adventures, enjoy 80-plus restaurants and cafes; discover more than 50 shops and boutiques; rent a bike or walk miles of trails through conservancy land right within city limits; and enjoy indoor golf simulators and outdoor ranges. After-hour gatherings can be reserved at local wine bars, a hard-apple cidery, and award-winning German-style craft brewery. Middleton is also committed to green energy and is the first and only LEED Gold certified city in the state.

Thinking about hosting your next event in Middleton? Reach out to Visit Middleton and learn more about our grant and sponsorship program for meetings and conventions.

Retreats on the Rise

Executive retreats are emerging as critical tools for team cohesion and leadership alignment and Wisconsin offers many unique venues that create perfect settings for both productive small group meetings and relaxing surroundings.

By Sara Karnish

Having gained momentum postCOVID, companies have begun to return to prioritizing in-person collaboration for leadership teams with high-value executive retreats. In fact, according to American Express Meetings & Events, corporate offsite bookings for small leadership groups increased by 35% from 2021 to 2023, with a focus on non-traditional venues like boutique resorts and nature lodges. This momentum is only expected to continue in 2025.

Managers and team leaders book executive retreats as a way to relax, recharge and bring new energy back to their workplaces. The best retreats can give guests a restoring sense of calm while keeping them rejuvenated through a myriad of activities and amenities.

There are plenty of options for executive retreats in Wisconsin. Whether a team is looking to do it all or get away from it all, there are venues around the state for every need. Check out these four iconic options that specialize in creating unique experiences for small groups among unique Wisconsin backdrops

Central Wisconsin

The Osthoff Resort, Elkhart Lake

The Osthoff Resort is a striking AAA Four Diamond Resort. The venue includes 240 beauti-

fully furnished rooms, multiple dining options and a host of activities, as well as being steps away from a beautiful lakefront. The resort is centrally located, perfect for organizations in Wisconsin and northern Illinois, convenient to Milwaukee, Appleton, Green Bay, Madison and Chicago.

Facilities: The venue offers 38,000 square feet of flexible, functional space, including the 10,000-square-foot Grand Libelle Ballroom. Though perfect for large gatherings, smaller groups have found the resort ideal for their needs. “For executive retreats, our smaller spaces are the most popular,” says Tracie Toth, Director of Sales. “Some groups like a board room or a spacious U-shape setup with A/V at the front; others prefer soft seating to foster creativity, which we offer in our beautifully appointed parlors.” She adds groups like the venue’s Crystal Lake Room, as it can be divided into two halves — meet on one side, eat on the other.

Activities: Collaboration is key for executives, and the Osthoff has a variety of team-building options available, including its popular cooking school. “It makes for a perfect dinner activity to bring your team together,” Toth says. When group members are ready to unwind and relax, the resort’s destination spa has a full menu of services. “Your team

can find their Zen and meet up in our lovely Concourse Restaurant for dinner afterward,” she added.

What sets it apart: “We understand your objectives and provide a relaxing, luxurious environment that fosters creativity and collaboration,” Toth says. The resort has a full A/V system and an on-site A/V professional to assist with sound and lighting setup and execution. “Our groups tell us repeatedly that we make their planning easy, and our friendly employees, who genuinely care, make the difference,” Toth says.

Western Wisconsin

Sundara Inn and Spa, Wisconsin Dells Wellness and well-being are the goals of Sundara Inn and Spa. This adults-only venue is an ideal location for an executive retreat that gives new meaning to the idea of “connection.” “We’re not your typical conference space — even though you’re connecting, you’re connecting to reset, reconnect and recharge through a shared experience,” says General Manager Alyssa Mullin.

Facilities: Mullin describes the venue as “intimate by design.” “Everything is very customizable — from the dining to the spaces.” With just 44 guest units

THE OSTHOFF RESORT

and an off-site villa suite, Sundara’s intimate setting lends itself to brainstorming and unwinding. The resort has a pool package for executive retreats and Mullin said many groups take advantage of the immersive food and beverage packages. Meeting spaces include Mandala A & B, two recently-added rooms offering an additional 1,500 square feet and the Woodland Reflection Room, a more private, non-traditional space almost completely surrounded by the pines.

Activities: Sundara’s strong focus on wellness and well-being is evident in available activities and programs. Overnight guests have unlimited access to the resort’s amenities, including pools, a relaxation lounge, an oasis with beverage service, outdoor saltwater pool and hiking trails. Mullin notes there are “robust wellness offerings all our guests are welcome to participate in. We can completely customize those classes to their liking or the needs of the group.”

What sets it apart: The venue’s smaller size makes it extremely versatile when it comes to programming or logistics like room setups. “We are a smaller facility, so we are really great for those executive-type retreats,” Mullin says. Sundara’s size does not lend itself to an event expecting to draw thousands of attendees. The resort is truly a peaceful retreat where business executives and team leaders can brainstorm and recharge in a natural setting. It does have some A/V capabilities, such as a standard microphone, projector and podium and a full catering menu.

Southern Wisconsin

The Abbey Resort, Fontana

The Abbey was designed as a luxury retreat space for guests. Its unique A-frame gives it a striking appearance — and it’s considered the tallest A-frame in North America, according to General Manager Dan Dolan. The venue hosts more than 400 events — approximately 250 of which are meetings with less than 30 people. Groups have found that The Abbey offers the best of both worlds — business and relaxation. “People want to be in the meeting when they’re in the meeting. When they’re done, they want a venue that’s about relaxing,” Dolan says.

Facilities: Approximately 50% of the venue’s business mix comes from groups. “The reason people come to a smaller venue is because they want to go to a location unlike an airport setting or conference center to get in the right mindset to deliver the content,” Dolan says. With 40,000 square feet of flexible indoor/outdoor meeting space, a conference center with 6,000 square feet of meeting space (with natural lighting in some areas), 334 lakehouse-inspired guest rooms, including 13 suites and customizable catering and meeting packages, The Abbey is primed to meet any group’s needs.

Activities: The resort has a full-time activities department with a repository of more than 100 team building activities — some purposeful and intentional; some meant to break the ice and have fun. The scavenger hunt throughout the Village of Fontana and the Geneva Lake Sailing School, a hands-on boat building activity, are favorites.

What sets it apart: “We have gorgeous views. Groups really like this setting for events like wine dinners, a tasting dinner or a smaller dinner with entertainment. Our building really sets us apart from other venues,” Dolan says.

Eastern Wisconsin

The American Club, Kohler

The Village of Kohler was founded as a model company town in 1900 when the Kohler company built a new plant. The American Club dates to 1918 and originally housed Kohler’s immigrant workers. Today, the club has earned a Five-Diamond distinction from AAA, is a member of Historic Hotels of America and contin -

ues a legacy of old-fashioned elegance with modern amenities.

Facilities: The American Club offers more than 22,000 square feet of versatile meeting spaces, from intimate board rooms to impressive conference rooms and lush outdoor settings. “Many meetings and corporate events incorporate Kohler’s unique experiences, such as golf outings at Whistling Straits or Blackwolf Run, spa retreats at the Kohler Waters Spa or outdoor activities like fishing, skeet shooting or hiking,” says Robin Jensen, Director, Catering & Events.

Activities: Activities range from relaxation (yoga, treatments at the Kohler Waters Spa, and meditation) to exploration (fine dining experiences and outdoor excursions). Team-building activities such as group cooking classes encourage team members to learn more about each other in a fun, relaxed environment.

What sets it apart: “The charming atmosphere of Kohler, Wisconsin, effortlessly pairs luxurious accommodations with world-class services and unique resort experiences, all centered around exceeding guest expectations that delivers a gracious, memorable, and effective setting for intimate meetings and gatherings,” Jensen says. WM

Sara Karnish is a freelance writer with bylines in more than 50 consumer, trade and custom publications, primarily covering small business, meeting and event planning and lifestyle topics.

SUNDARA INN & SPA

PLANNER PROFILE

ON THE RISE

AN INDUSTRY NEWCOMER QUICKLY MAKES HIS MARK THROUGH PASSIONATE ENGAGEMENT AND “JUMP RIGHT IN” ATTITUDE.

BY KATIE SCRIVANO

Wisconsin Meetings (WM) recently spoke with Jacob Adamski, Director of Special Education Projects for MPI Wisconsin and Director of Sales and Event Experience at the Stevens Point Area Convention and Visitors Bureau (SPACVB). Adamski was named Rising Star by the MPI Wisconsin chapter for his efforts in 2024.

WM : What path brought you to the events management industry?

JA: After graduating from the University of Wisconsin Stevens Point in 2022 with my marketing degree, I wasn’t ready to leave the area. A sales and event role opened up at the Stevens Point Area CVB and I took a leap of faith. Now, two years and two months into the role, I wear many hats and cover all groups that come into the area from meetings, conferences, sporting events, weddings and more. I’m still fresh into this industry, and I’m learning something new every day.

WM: You jumped right into leadership opportunities with MPI Wisconsin — what’s been most rewarding?

JA: Our CVB has been a part of MPI for years, and I happily jumped into becoming the lead for the Spring Education event in 2024 and it’s been very rewarding — I’m excited to take on the role of Director of Special Education Projects in 2025. MPI is a very welcoming environment and it’s very beneficial to have different perspectives from all parts of the industry – planners, suppliers, hoteliers – bouncing ideas off one another to make an event more successful than the last. Building those connections is the most important.

WM: What’s the most exciting part of your role?

JA: It’s exciting to see big things come to fruition and win a bid for an event to be hosted in Stevens Point and show off what the area has to offer. I have a passion for the destination and like to be engaged in the community to get people excited to explore it and come back. I love painting that picture for people.

WM: You’ve been able to make a big impact relatively quickly at both SPACVB and MPI. What do you think attributes to that early success?

JA: It’s been a lot of hands-on learning. I’ve been fortunate to have leaned on a now-former tenured executive director who I looked too for guidance. And no matter where you are, your peers are willing to help. I like seeing what other people are doing (to promote) another city or state.

WM: What three tips do you have for up and comers in the industry?

JA: My first tip is not to be scared to get involved –it’s beneficial to gain knowledge that you won’t get from webinars but from hands-on experiences. And as a perfectionist, it’s also OK to fail, especially if you’re not comfortable yet in this space. It’s about how you can be one step ahead or better a situation to make it successful. Finally, with AI taking over the world and tech continuing to evolve, stay on top of trends on what things are potential to integrate into a meeting. I want to stay on top of it and educate myself on what it means for the industry.

Adamski reinforces the importance of staying connected. “You have to stay connected and continue to talk with your peers — it’s a big component of the role to get to know the people you’re working with on more personal levels outside of work, or outside of their event, and build that connection. WM

Meet in the Stevens Point Area

Stevens Point, nestled in the heart of Wisconsin, combines natural beauty, unique attractions, and small-town charm. Known for its vibrant community, the area celebrates outdoor recreation, craft brewing, and the arts — making it a dynamic destination for visitors and event planners alike.

Stevens Point offers exceptional meeting spaces, including SentryWorld — Wisconsin’s first destination golf course with world-class facilities — and the Holiday Inn & Convention Center. Downtown Stevens Point brims with unique shops, diverse dining options, captivating murals, and the state’s longest-running farmers’ market. Surrounding communities like Amherst, Nelsonville, and Rosholt offer quaint experiences that add to the region’s charm.

The University of Wisconsin–Stevens Point enhances the area’s appeal, renowned for its College of Natural Resources and meeting venues. Conveniently located with easy access to major highways, Stevens Point combines affordable amenities with unforgettable experiences, whether planning an event, exploring the outdoors, or immersing yourself in rich cultural and recreational offerings.

Speakeasies Speak Volumes

FROM ROOFTOP LOUNGES TO INTIMATE COCKTAIL HIDEAWAYS, SPEAKEASY-STYLE VENUES IN WISCONSIN OFFER THE PERFECT BLEND OF CHARM, CREATIVITY AND CUSTOMIZATION FOR AFTER-HOURS NETWORKING EVENTS OR UNIQUE TEAM OUTINGS.

By Kristine Hansen

The cozy, intimate settings of bars and lounges — especially those channeling a 1920s speakeasy vibe, but without the need for a special code or password to enter — just might be the perfect place for your group to meet. With private rooms or spaces, these can be used as a social, after-hours networking event after a day of meetings or as an incentivized outing. If you want to create a memorable outing for your group, here are some tips on how to utilize a speakeasy bar and what the options are for food and beverage. These places can also develop mocktails to further broaden accessibility for groups.

Bryant’s Cocktail Lounge, Milwaukee

This South Side institution dates back to 1938 when then-owner Bryant Sharp turned his two-year-old beer hall into a cocktail lounge. It’s also where the Pink Squirrel (white crème de cacao, heavy cream and crème de noyaux) was invented. The Velvet Lounge is an upstairs private room available weekdays that can seat 40 people and is aptly named for its black-velvet wallpaper. As food is not served on site, groups can either bring in their own food or have it catered.

“People seek out Bryant’s because it’s a unique experience. A lot of times, it’s bringing in groups from out of town,” says owner John Dye. “It’s a way to show off part of Milwaukee, Wisconsin … a unique part of it.”

Bryant’s works closely with event planners to develop a menu of

eight cocktails just for the group. “There’s always an Old Fashioned, which is popular in Wisconsin and sometimes we’ll put an ice cream drink on. We try to vary it through our list, to go from sweeter dessert-y to more adventurous. The best thing in my view is to have something for everybody,” says Dye.

The Outsider, Milwaukee:

Within this rooftop bar at Journeyman Kimpton Hotel, smaller spaces are carved out so that groups can easily reconnect over drinks, which include wines by the glass and seasonal cocktails like Toasted Marshmallow Old Fashioned. “Once we get down into the 40s and the 30s on a consistent basis, that’s when we close the garage doors,” says Joshua Waeghe, Director of Food & Beverage for The Outsider. “The place is still very cozy during the winter. We have two big fire pits inside as well.”

Partnering with the hotel’s restaurant Tre Rivali and its chef Paul Funk can mean shareable, Italian-inspired bites to accompany a private event. Seated dinners are hosted in the Founders Room (with an enclosed south-facing patio) and buffets during afternoon hours can be held in The Outsider’s main area. With its retractable windows, and seating for up to 30 people, the Crow’s Nest is always a big draw, says Waeghe. “If it’s in season, it can be airy and breezy in there. During the winter months, we’ll have the fire pits.”

Groups have also bought out the entire space. In one case, for 250 people, “the only space on the ninth floor that wasn’t accessible was the outdoor covered area we open up in the summer,” says Waeghe. “It was spacious because of the activation we had. Everyone was pretty spread out.”

The Dark Room, Milwaukee

Tucked onto the second floor at Saint Kate – The Arts Hotel in downtown Milwaukee, this dining space functions as a private venue for groups of 30 people or less. Like the rest of the hotel, it’s very easy on the eyes and high on design, with a swanky vibe illustrated through tall, lit candles on the tabletops; art hung on the walls; and warm color tones like burgundy (for the walls) and navy (plush seating).

As its name implies, The Dark Room is dimly lit, but this is fine (and carries elegance) as long as you aren’t asking participants to view a presentation or consult printed materials. The vibe is quiet, romantic and serene, with food choices on the private-dining menu that skew surf and turf and can be customized for a group. For example, on the Graze & Carve menu there’s the ability to select hors d’oeuvres, grazing boards, entrees (prime rib, salmon, chicken and a porchetta roll), sides and dessert; and the three- and four-course plated menus also offer choices.

Another venue in the hotel, Giggly, is all about sparkling wine and that mantra continues at The Dark Room where meals can be paired with glasses of French Champagne or bubbles from outside of France.

Velvet Buffalo and The Rooftop, Beloit

Located within the 34-room Hotel Goodwin, a boutique property in downtown Beloit, Velvet Buffalo is a modern Italian restaurant sporting a speakeasy vibe with moody lighting, artwork and brass fixtures. This would be ideal for small groups dining together although a private space is not available to reserve. At The Rooftop — a glass-enclosed, 1,000-square-foot rooftop space — up to 60 people can be accommodated for an event. This could even mean a buy-out, where the group has sole, exclusive access. Examples of how to use the space are a private mid-day luncheon, after-work drinks (on the menu are classic cocktails with a seasonal twist, like Cran-Merry Mule and Peppermint Mocha Espresso Martini) or a casual dinner (meatball sliders, mussels and a cheese-and-sausages snack board are among the options). At night, the rooftop space feels even more intimate.

Driftless Glen Distillery, Baraboo

This spirits maker’s Baraboo River Room — so named for the Baraboo River out back — is sunny and bright, thanks to walls of windows, and can seat up to 50 people. There’s no fee to rent the room so long as a food-and-beverage minimum is reached. Because the distillery is also home to a restaurant, as well as a full bar, catering (either buffet or plated) can be ordered for breakfast, lunch and dinner, providing lots of flexibility for groups who want to host a working meeting over a meal or offer a fun outing. Meal items from day to night include waffles, jambalaya and elk sliders, as well as Italian dishes, and starters such as crab cakes and a cheese and cracker platter. Naturally, cocktails folding in their spirits can also be ordered. To learn more about the distillery’s story and production process, tours can be arranged for larger groups, in addition to the tours that start every hour on the hour between 11 a.m. and 6 p.m. or 7 p.m. Thursday through Sunday. WM

Kristine Hansen is a Milwaukee-based freelance writer and author covering commerce, travel, culture and leisure for print and digital publications.

Refresh + Reset in Green Lake

Tucked away in the heart of Wisconsin, Green Lake is one of the Midwest’s best-kept secrets — a perfect blend of charm, hospitality, and natural beauty. For generations, it has been a beloved destination for events, retreats, and year-round getaways, offering everything you need to make your visit truly unforgettable. Whether you’re here for work or play, Green Lake has something special for everyone.

Take a leisurely stroll through the quaint downtown, where local shops invite you to linger and discover unique treasures. Rejuvenate your mind and body at the serene Élan Brio Spa, catch a live performance at the historic Thrasher Opera House, or indulge in delectable, lakeside dining with stunning views that are just as memorable as the meals themselves. With modern amenities, a welcoming atmosphere, and endless opportunities for recreation and relaxation, Green Lake is more than a destination — it’s an experience. Discover Wisconsin’s best-kept secret today.

PLANNER

TIPS

COST-CONSCIOUS EXPERTS SHARE

KEYS

TO MAXIMIZING YOUR EVENT BUDGET IN 2025

BY AMANDA N. WEGNER

While inflation is slowly receding and interest rates are starting to move downward, meeting and event planners continue to face budget pressures, with no relief in sight heading into 2025.

“Several factors are currently impacting meeting and event budgets,” says Amie Devine, CMP, director of global events at The Hybrid Group and a SITE Chicago Wisconsin ambassador and board member. “These influences come from various sources, including economic conditions, rising travel costs, and shifting trends in how events are planned and executed. The most impactful factors currently are inflation, travel costs, labor shortages and staffing, price increases for basic event supplies, software licenses and integration costs, and attendee expectations, wanting more immersive event experiences.”

Whether in whole or in part, these influences make budgeting a constant challenge for planners as they work to strike a balance among increasing costs, client demands and quality while also delivering on event goals and objectives.

“The key is to be resourceful, focus on value-driven decisions, and constantly look for opportunities to optimize costs without sacrificing quality,” says Devine.

To address these pressures and deliver quality events without breaking the bank, we asked three meeting and event professionals for creative budgeting tips they’ve leveraged or have seen others successfully execute.

START WITH YOUR WHY

Before anything else, clarify the why of your meeting or event.

“Like always, try to define — or get your stakeholders to define — what the objective or purpose of the meeting is,” says Rachel Best, CMP, who has over 20 years of experience with a focus on non-profits, government and international meetings, incentives, conferences and exhibitions (MICE). “By doing this at the onset, you help save time and resources by not navigating the wrong path to success.”

Michelle Haider, CMP, director of event experience for VISIT Milwaukee, agrees with this top tip.

“Identify the main goals and top objectives of your event and allocate your budget accordingly,” says Haider, whose team assisted 275 clients in 2024 to ensure they had successful events in Milwaukee. “For instance, if creating a ‘wow’ factor for a board dinner is a priority, you should focus more of your resources on food and beverage, décor and lighting. Conversely, lower-priority items like printing and signage can receive less of your budget.”

SUBSTITUTE AND SCALE

Critically examine the event’s individual aspects and the event as a whole to identify efficiencies or opportunities to substitute or scale. For instance, why commit to a twohour opening reception block if the room thinned after an hour in years past? Want to avoid the cost of all-day coffee service? Work with the venue to ensure their retail outlet is open or bring in an outside vendor if allowed to run a self-pay station.

Recently, Best scaled an event by shortening the length of the whole meeting by substituting some of the content and programming with virtual webinars or classes ahead of a meeting. This allowed her to shorten the event as a whole while still having an onsite aspect, which led to better collaboration and networking.

MAXIMIZE YOUR ‘SHIPS

Devine and Haider both recommend leveraging partnerships and sponsorships to help cover costs. For revenue-generating events, consider offering tiered sponsorship opportunities and ticket pricing levels. This strategy, says Haider, can attract a broader range of participants with different budget levels while still covering event costs.

While paid partnerships and sponsorships are fantastic ways to increase resource availability, don’t overlook inkind support.

“A great strategy for creative budgeting is to leverage in-kind donations and partnerships,” says Haider. “By establishing agreements with businesses you frequently work with, you can negotiate discounts or in-kind services in exchange for ongoing contracts. This not only reduces costs but also builds long-term partnerships with trusted vendors.”

Remember that “in-kind” can also mean volunteer assistance.

“Tasks that were previously outsourced to paid services, such as registration or event setup, can often be handled effectively by volunteers,” says Haider.

RETHINK YOUR PLATES AND GLASSES

With food and beverage, negotiate minimums with venues to help offset rental costs; this allows planners to allocate more resources toward other key aspects of the event.

Also, make food swaps. Best has successfully changed some event meals from traditional meat/protein options to vegetarian options — think beans, greens or eggs, not more expensive plant-based meat alternatives.

“They are often cheaper and come a shorter distance as well as being a more sustainable practice,” she says. “The right chef can make these fancy enough and tasty.” She adds that with more people making more healthful choices in their lives, offering more vegetarian options is not as “shocking” as it once was.

Another creative touch Best has seen is offering a mocktail party instead of a traditional cocktail party. While it is still more expensive than taking attendees to a local establishment, omitting the alcohol will help bring costs down.

Simplified menus are another popular strategy, adds Haider, with many planners opting for heavy appetizers that follow a cohesive theme rather than a more expensive plated meal. “This approach often has a greater visual and experiential impact for attendees while keeping costs down,” she says.

GO LOCAL

All three meeting professionals recommend local sourcing as a cost-saving option. Particularly for national associations, Haider notes, “using local vendors has been a smart choice, as it eliminates expenses related to shipping and travel while also supporting the local economy.”

Best agrees but cautions that this approach can mean more work for the planner.

“The ‘smaller fish’ of local companies are often a lot ‘hungrier’ for your business and

willing to do discounts.” But don’t forget to check for references, she adds.

PUT IN SOME ELBOW GREASE

Speaking of more work for the planner, for those willing to put in some sweat equity, one tactic Best often uses is purchasing furniture from Wayfair for the stage or tradeshows. This typically runs at one-third the cost of renting, even with drayage or shipping. (The Wayfair Pro account is free and offers discounts.) After the event, she works through the venue’s sustainability program to get the items donated or, in some cases, has worked with local shelters directly on donations.

“You do have to build the furniture with your own staff then or hire an onsite contractor, but it is still a lot cheaper and with better results,” she says. “I can now whip up a stool in 15 minutes.” WM

Amanda N. Wegner is a freelance writer, web designer and communications consultant based in McFarland, Wis.

RESOURCE GUIDE 2025

MILFORD HILLS

Milford Hills is the perfect venue for your next offsite meeting, holiday party or corporate event. We make the process of planning your event easy. Our event planner will assist you in organizing a memorable event from start to finish. Accommodating groups of five to 225, we offer a variety of beautiful spaces to choose from.

Amenities: Wheelchair Accessible, A/C & Heat, Private Service, Complimentary Wi-Fi, On-site Restaurant, Fully Staffed Bar & Food Service, Three Full Bars, Site Visits, All Inclusive Services, Certified Firearm Instructors, Full Retail Shop, Golf Carts Available, Firearm Rentals, Lodging. W5670 French Rd., Johnson Creek, WI 53038 920-699-2249 milfordhills.com

BLUE HARBOR RESORT & CONFERENCE CENTER

Located on the shoreline of Lake Michigan in the Harbor Centre District of Sheboygan, Blue Harbor Resort & Conference Center is the perfect spot for meeting spaces. It is also a great place to refresh your perspective for a few days! Blue Harbor Resort provides beautiful and unique indoor and outdoor meeting spaces that are customizable to your needs. The resort boasts more than 16,800 square feet of convention space, an 81- by 127-foot Grand Ballroom that may be partitioned into seven different style meeting spaces, 16-foot ceilings and a 4,025-square-foot prefunction area that overlooks Lake Michigan.

725 Blue Harbor Dr., Sheboygan, WI 53081 866-701-2583 | 920-452-2900 blueharborresort.com | sales@blueharborresort.com

HOTEL GOODWIN

Hotel Goodwin, recipient of the 2024 Michelin Key Award, blends historic charm with modern luxury in downtown Beloit. This boutique hotel features 34 spacious rooms, each with curated records and turntables, plus stoneclad bathrooms and walk-in showers. As the area’s only hotel with a rooftop bar and meeting space, it offers a distinctive venue for business and leisure. The Rooftop features breathtaking views, ideal for events or relaxation. With dining options like Velvet Buffalo Modern Italian and other nearby attractions, Hotel Goodwin is perfect for your next event or getaway.

500 Public Ave., Beloit, WI 53511 608-473-1400

hotelgoodwin.com

KALAHARI RESORTS & CONVENTIONS

Leave the shooters and stale nuts to those other hotels. Kalahari owns and operates more than half a dozen onsite bars and lounges at each resort so guests at your event can enjoy an after-work drink that makes happy hour feel happier. With expert mixologists, hand-crafted cocktails, and a welcoming ambiance, our bars and lounges let your guests feel like they’re on vacation, even if they’re talking business.

1305 Kalahari Dr., Wisconsin Dells, WI 53965 885-411-4605 kalaharimeetings.com/plan-your-event

LAKE LAWN RESORT

This nationally recognized lakeside destination offers over two miles of shoreline along with 250 acres to make your next event memorable! Just a short drive from Chicago, Milwaukee, Madison and Rockford, Lake Lawn Resort truly has something for everyone. Featuring a new renovation completed in late 2024, both indoor/outdoor event spaces, customized team building, a 76-foot bilevel tour boat, numerous on-site dining options, lakeside golf, full marina, and home to the award-wining “Best Resort,” “Best Golf Course” and “Best Spa,” everything is better at the lake!

2400 E. Geneva St., Delavan, WI 53115 262-728-7950 | 800-338-5253 lakelawnresort.com | sales@lakelawnresort.com

DINING

DESTINATIONS

ELKHART LAKE, WISCONSIN

The Osthoff Resort Conference Center in Elkhart Lake, Wisconsin, offers a picturesque setting for both business and leisure events. Nestled along the shores of Elkhart Lake, the resort features modern conference facilities, expansive meeting spaces, and state-of-the-art amenities. Guests can enjoy a blend of relaxation and productivity with options for teambuilding activities, spa treatments, and fine dining. With its tranquil lake views and exceptional service, The Osthoff Resort is a popular destination for conferences, corporate retreats, and special events.

101 Osthoff Ave., P.O. Box 151, Elkhart Lake, WI 53020 855.222.8440 osthoff.com/meetings | tracie.toth@osthoff.com

FOX CITIES CONVENTION & VISITORS BUREAU

From riverfront meetings by day to Broadway shows at night, the Fox Cities are the perfect place to stage your original event experience. Built on innovation and entrepreneurship, our 19-community region has been helping power “the next big idea” since the early 1800s.

For state-of-the-art modern and flexible event space, consider touring the Fox Cities Exhibition Center. Thoughtfully designed to highlight our region’s storied history, the Center’s 38,000 square foot interior is complemented by a 17,000 square foot outdoor plaza.

Contact our team to start the conversation about your next Fox Cities event.

213 S. Nicolet Rd., Appleton, WI 54914 920-734-3358 foxcities.org | ahutchinson@foxcities.org

VISIT GREEN LAKE

The Green Lake Area Chamber of Commerce invites your group to experience the warmth and charm of our vibrant community! As a hub for local businesses, visitor resources, and community connections, we are here to make your visit seamless and memorable. Open year-round, our dedicated team provides personalized guidance, vacation planning tips, and detailed area information. Whether you’re new to Green Lake or returning, we strive to ensure every guest feels informed, comfortable, and embraced by our small-town hospitality. Discover why Green Lake is the perfect place to live, meet, and celebrate “The Good Life!

550 Mill St., Green Lake, WI 54941 920-294-3231

visitgreenlake.com | info@visitgreenlake.com

DESTINATIONS

DESTINATION LAKE WINNEBAGO

Experience the best of Wisconsin Hospitality. From your black-tie event, gala, or your corporate annual awards banquet to fundraisers, you will find the accommodations that suit your needs and will be pleasantly surprised by our off-site attractions that will continue your memorymaking experience after the meetings or extend your stay! Here at the Destination Lake Winnebago Region, we are a dedicated, detailed, friendly, and focused bunch who will absolutely make sure you have everything you need to pull off a successful conference, retreat, sports tournament or pretty much any group event. Schedule a site visit today!

23 S. Main St., Ste. 201, Fond du Lac, WI 54935

800-937-9123 fdl.com | info@fdl.com

MEET IN MIDDLETON, WISCONSIN

Just next door to Madison, and driving distance from Milwaukee and Chicago, Middleton’s central location makes it a perfect meeting place for conventions, conferences, weddings, tradeshows and more. Home to nine hotels, including the county’s largest convention center hotel, Middleton can host most any group. Dine at one of 80 restaurants and cafes, tee off at an award-winning golf course, tour a local German-style craft brewery, and take in the views. Visit Middleton offers customized planning materials and a grant program for new business. See for yourself why it’s the middle things that make us special.

1811 Parmenter St., Middleton, WI 53562 800-688-5694 meetinmiddleton.com | lportz@cityofmiddleton.us

NESTLED IN THE CENTER OF WISCONSIN

Conveniently located as a halfway point between Chicago and Minneapolis, the Stevens Point Area is a recreational playground in the heart of central Wisconsin. From exploring the Green Circle Trail, golfing SentryWorld (one of the best public courses in the nation), or paddling the backwaters of the Wisconsin River, adventure is calling your name. Whether you are looking for an event space for 5 or 3,000, Come for the meetings and stay for the fun!

1105 Main St., Ste. A, Stevens Point, WI 54481 715-344-2556 stevenspointarea.com | jacob@stevenspointarea.com

DISCOVER WAUWATOSA: SPACE YOU NEED & ALL THE THINGS YOU WANT

The key to a successful meeting is finding the right balance of business and pleasure. Luckily in Wauwatosa, when you’re finished meeting in our convenient and modern spaces, you can discover an award-winning dining scene, the unique mural arts district, parks, biking trails, shopping, golf and more.

7725 W. North Ave., Wauwatosa, WI 53213 417-479-3548 discoverwauwatosa.com | bgleesing@wauwatosa.net

DANIEL ACKER PHOTOGRAPHY

Major Strides Towards the Perfect Meeting

Located within an hour of 70% of Wisconsin’s major population centers, Fond du Lac offers less travel time and more time for work — and play! Whether it’s a retreat, seminar, or banquet, you'll enjoy unmatched affordability and we’re here to guide you every step of the way to create an unforgettable experience for your event!

I'd like to personally invite you to explore the beauty of the Lake Winnebago Region. How does a complimentary overnight stay and lunch sound for your personalized site visit?

Let’s make your event a perfect memory in a location that’s just right for you!

Edith Ferguson Director of Sales & Service

Kick boring to the curb and host your team retreat, celebratory drinks, dinner and any other group activity at the Geronimo location of your choice. Our meetings are anything but business as usual.