Final boards for Scarlet Whisky

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In association with Breast Cancer Care

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Cocktail hour With thanks to

Selfridges Launch Party

OUGD 203 CHLOE WILKINSON SCARLET WHISKY

Objective

To create a new 21st century whisky for modern women.

Design the branding and promotion to build a strong promotional campaign that speaks to women between the ages of 21-55 through a range of material.

Branding

The label and website are the initial point of contact with customers, so due to responses from questionnaires the minimal aesthetic was adopted to produce informative but simplistic designs that moved away from the stereotypical branding associated with whisky.

INVITES LAUNCH

YOU

PARTY

DATE

21/06/2012

TIME

7pm

VENUE

SELFRIDGES

&

ADDRESS

400

STREET

OXFORD

CO

LONDON W1A

1AB

OUGD 203 CHLOE WILKINSON SCARLET WHISKY

Launch Party

This event will be used to create appropriate promotion with a very clear audience and launch the sale of the whisky.

The printed invitation will be sent out to a select audience including newspapers and VIP guests to ensure the target audience is reached to create the correct image. It will be printed onto white high quality paper stock but duplexed with a thick black card inlay.

Promotional material

The printed invitation is sent out to VIP’s, however the digital invitation is received by other guests which also links to the Scarlet Whisky website to give further information regarding the product. With regards to the branding of the event itself, items such as staff uniform and gift bags will be branded to reinforce the identity of the product and campaign.

COCKTAILS

8-10 mint leaves 1 tbsp. simple syrup 2 1/2 oz. Scarlet Whisky Crushed ice Mint to garnish Seltzer or club soda

Cocktails

COCKTAILS

Crush mint leaves with simple syrup at the bottom of a glass until the mint bruises slightly. Fill the glass with crushed ice and add the bourbon. Stir gently, garnish with a mint sprig, and top with a splash of seltzer or club soda. Serve in a pewter cup or old-fashioned glass.

BOURBON

PEACH

THE

REBEL

BAD

MOTHER

MILK

GINER

MINT

SMASH

YELL

PUNCH

F******

BOURBON

BRITTON

JULEP

OUGD 203 CHLOE WILKINSON SCARLET WHISKY

The Scarlet Cocktail Application

In response to feedback it became apparent that a lot of women did not infact like the taste of whisky, to ensure that Scarlet Whisky can be enjoyed by everyone the app was designed to suggest a variety of drinks to be enjoyed by everyone.

The Store

The app gives the user a recipe and instructions to create the perfect cocktails but it also gives the interested drinker some background to the whisky to ensure an understanding of the modern Kentucky bourbon and it’s cocktails.

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How you can help?

Where does our help go?

With thanks to

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COCKTAILS

Breast Cancer Care

As one of the most prominant charities in the UK, Breast Cancer Care is an appropriate charity for Scarlet Whisky to work with. The sale of the limited edition box, (which includes a booklet of selected cocktails) contributes to the annual funds raised.

OUGD 203 CHLOE WILKINSON SCARLET WHISKY

Online Endorsement

As a part of the Scarlet Website, we promote the charity and the other ways in which people can help fund raise. This is a particularly appropriate and important charity for many due to 1 in 8 women getting breast cancer and many being affected by the disease.

JOHN SMITH,

Co-Founder and CEO Scarlet Whisky Ltd. 19-20 Grosvenor Street London W1K 4QH johnsmith@scarlet.com www.scarletwhisky.com +447353216542

Scarlet Whisky Ltd. 19-20 Grosvenor Street London W1K 4QH

www.scarlet.com

OUGD 203 CHLOE WILKINSON SCARLET WHISKY

Scarlet Whisky Ltd.

The companies branding follows the identity adopted by the packaging, website and other media. This minimal aesthetic creates a coherentW and strong identity. With the focus being around the logo and black and white colours.

Further promotional material

The Scarlet brand can be easily expanded to create further advertising. Considered platforms are: Social networking sites (Facebook/Twitter/Tumblr), this has been suggested on the website, environmental advertising and editorial promotion. A collaboration with Selfridges will also be adopted to create appropriate signage for the event.