NAME
MODULE CODE
BLOG ADDRESS
BRIEF TITLE
CHLOĂ‹ WILKINSON
OUGD301
C-WILKINSON1013.BLOGSPOT.COM
THE MAN REPELLER
Brief Description This self-initiated brief was to give the fashion blogger, Leandra Medine a stronger brand and identity to then go on to help with her own second hand clothing sales. Current branding limited and impersonal.
Concept Through research it was clear of Medine’s strong character, she had been advertising under the name of The Man Repeller due to her belief in sartorial freedom. I wanted to create a dynamic brand that could be used across a variation of branded collateral
Logo The logo uses Times New Roman to create a logoshape from letterforms. The colour palettes are limited to black and white due to the use of a lot of images. This allows there to be no distraction from the subject matter, if thats on her blog or in the packaging.
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Tags OUGD301, manrepeller