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Pearl Lowe

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The Peacocks website is temporarily unavailable.

Following the recent acquisition of Peacocks by The Edinburgh Wollen Mill the Peacocks website will be closed temporrily whilst the transition is completed. We would like to apologise for any inconvenience caused.

We shall be re-launching in: Days

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22 : 03 : 17 : 43

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© Peacocks 2012

YCN PEACOCKS COLLABORATIVE BRIEF Screen based outcomes

Objective

Resolution

To expand Peacocks’ customer base and enhance We have created a well needed improvement in fashion credentials to appeal to a younger audience. the advertisements of Peacocks. With the recent take-over of the company we believe this is our opportunity to create a buzz to increase brand awareness to the target audience.

Countdown The countdown is for the re-launch of the website and the brand’s new identity. It will be displayed on the Peacocks website, which is currently unavailable, with no sign of when it will come back.

Chloë Wilkinson Graphic Designer

YCN PEACOCKS COLLABORATIVE BRIEF Print based outcomes The Event Peacocks surprised us by having a range created by Pearl Lowe and modelled by her daughter Daisy. This seemed to have gone completely unseen by most people. Therefore we decided that it was necessary to propose an event that also allowed Peacocks to show off their ability to host a party (something else they were not utilising).

Invitation This printed invitation would be sent out to relevant personel within the fashion and editorial industry to ensure a relevant target audience. The sleeve has been die cut on to 280 GSM card, and the invitation inside has been duplexed with the same card and black stock of equal weight behind it.

Clothing Labels We wanted to continue the identity across all printed media as we saw the inconsistency of their products as a real downfall in their promotion. Continuing the simple design and well manipulated stock through die cut labels.

ChloĂŤ Wilkinson Graphic Designer

YCN PEACOCKS COLLABORATIVE BRIEF Environmental promotion Store Window Advertising.

We have mocked up the stores advertising, using the edited images from our previous. The current store way finding is something else that is really poorly utilised. We believe that large images and promotion of the Pearl Lowe Range will really help advertise to a wide target audience.

Billboard Promotion Again we have used large images of the clothes as we think this should speak for itself. Currently there is very little advertising and through surveys we have found that any public knowledge of the brand is limited. We would like to change this, as it can only have a positive impact.

Further promotion Further development and appolication of this identity would be through editorial pieces and perhaps moving image. Creating a piece of moving image would reallly help the brand to gain in a strength of more interesting media especially through platforms such as YouTube advertising.

ChloĂŤ Wilkinson Graphic Designer