YCN

Nescafe’s Dolce Gusto #yourperfectstart campaign

Chloe Wilkinson chloewilkinson.design@gmail.com Nescafe Dolce Gusto Kickstart Submission

In a world of social media and smart phones this campaign utilises both to spread the promotion of Nescafe’s Dolce Gusto machines.

The audience of young professionals, acclimatising to the early starts and professional world is targeted through relatable images and social media relevant to them. By tweeting an image of their morning coffee, they enter themselves into a competition to win a Nescafe Dolce Gusto coffee machine.

Dolce Gusto have a great tone of voice and by communicating this through up-to-date social media they can continue to update their online presence constantly. This twitter campaign allows for further opportunities, as the range grows they can offer more promotions for young adults with a reduced disposable income.

Chloe Wilkinson chloewilkinson.design@gmail.com Nescafe Dolce Gusto Kickstart Submission

Dolce Gusto @dolcegusto

Send us a photo of your morning NDG machine #yourperfectstart 15 seconds ago

Chloe Wilkinson chloewilkinson.design@gmail.com Nescafe Dolce Gusto Kickstart Submission

About to meet the girls for shopping spree #yourperfectstart

Chloe Wilkinson chloewilkinson.design@gmail.com Nescafe Dolce Gusto Kickstart Submission

gorgeous sunny London #yourperfectstart

About to meet the girls for shopping spree #yourperfectstart

New job, new flat heres to the future! #yourperfectstart

head back to the studio #yourperfectstart

a chance to win one of our new Nescafe Dolce Gusto machines #yourperfectstart

Chloe Wilkinson chloewilkinson.design@gmail.com Nescafe Dolce Gusto Kickstart Submission