2016 Graduated Central Saint Martins (MA) 2017 British Fashion Council NEWGEN ‘one-to-watch’ Awarded LFW Showroom exhibition space Winner of H&M Design Award 2018 Awarded the inaugural Queen Elizabeth II Award for British Design The Queen sat front row at first LFW show despite being considered a ‘newcomer’
(Vogue, 2018)
Liberty collaboration Designers at Debenhams 2019 Moncler collaboration
THE DESIGNER
Sophisticated Beauty
Enchanting Menacing Signature Prints
Expressive Silhouettes
Modern Elegance BRAND IDENTITY
STOCKISTS
OPENING CEREMONY
Matty Bovan Erdem
ADJACENCIES: Charles Jeffrey LOVERBOY
Halpern
DESIGN HANDWRITING: Preen by Thornton Bregazzi Gucci
COMPETITORS
Richard Malone Mary Katrantzou
Being commercially viable doesn't come at the expense of creativity. "If you create a world that is actually desirable, people want to buy into it, whether through a [commercial] collaboration or through a [mainline] piece." - Richard Quinn
Global
Sophisticated
Glamorous
Affluent
Bold
Daring
Strong Female Role Models
CUSTOMER PROFILE
Phoebe Waller-Bridge
Sarah Mower
Giovanna Engelbert
Amal Clooney
Susie Lau
Katie Grand
Beyoncé
Adwoa Aboah
BRAND ASSOCIATIONS
DEBENHAMS
“I think fashion should be aspirational but I don’t think it should cut people off.” - Richard Quinn H&M
LIBERTY LONDON
MONCLER GENIUS
PAST COLLABORATIONS
RICHARD QUINN SKETCHBOOK DEVELOPMENT
Promotional Campaign Proposal
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Richard Quinn MATCHESFASHION.COM Dinner Party
Invitation Table Plan Social Media Execution
PROMOTIONAL MATERIAL
LONDON BASED GLOBAL OMNI-CHANNEL LUXURY RETAIL-
Huge market in North America Champion emerging designers Exclusive Richard Quinn pieces Ship to 176 countries Over 70 million site visits 95% of sales are online with the majority of sales made internationally
WHY MATCHESFASHION.COM?
5 CARLOS PLACE
A Home Away From the Home Page
“This house is not so much about product as it is about creating memorable experiences.� - Ulric Jerome The full product range can be delivered on-site within 90 minutes, whether you are a first-time shopper or seasoned customer. The two realms are seamlessly fused together, whether the customer is actually there in London, or accessing it via the wonders of digital technology.
LOCATION
x
5 CARLOS PLACE LONDON W1K 3AP
Dear
Adwoa
You have been cordially invited to attend
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DINNER PARTY Saturday 4 May at 7 pm RSVP richardquinn@mgclondon.com
INVITATION
TABLE PLAN
GUESTLIST Adwoa Aboah Phoebe Waller-Bridge Sarah Mower Katie Grand Zandra Rhodes Poppy Kain Stella McCartney Georgia May Jagger Susie Lau Freddie Harrel Rose McGowan Freya Ridings Amal Clooney Portia Freeman Millie Mackintosh Pandora Sykes
SOCIAL MEDIA EXECUTION
Social media is a powerful marketing tool as supported by figures from the “Richard Quinn Instagram following increasing from 17 to 50k in 24 hours after his royal encounter� (Standard, 2018)
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This season Richard Quinn joins forces with MATCHESFASHION.COM to celebrate modern elegance within strong female figures. A dinner party is to be held at 5 Carlos Place, on Saturday 4 May at 7 pm, hosting women who epitomise female empowerment. Mirroring his fearless and innovative vision for the future not only do Quinn’s couture skills and innovative fabrics create powerful, vintageinspired pieces, they captivate key moments within fashion history honouring the strength of women. Richard Quinn consistently references the greats from Cristóbal Balenciaga to Dior’s ‘New Look’ through these expressive silhouettes. Celebrating the relationship between Richard Quinn and MATCHESFASHION.COM the expressive and defining couturier skills have been translated into homewear in the form of cushions - sold exclusively at MATCHESFASHION.COM. These will also be featured at the dinner party. ‘Whether you’re the kind of woman who loves the slightly retro feeling of the prints, or the couture sensibility of the shapes which have a nostalgic elegance, or if it’s the way he styles them with the bodysuits underneath, creating that dark, subversive edge – everything he does is just perfectly executed,’ - Natalie Kingham, MATCHESFASHION.COM’s Fashion & Buying Director.
https://www.richardquinn.london @richardquinn Press - richardquinn@mgclondon.com Enquiries - richard@richardquinn.london Sales - sales@richardquinn.london Audley House, 12-12A Margaret Street, London, W1W 8RH
Biondi, A. (2018). What’s Next For Richard Quinn? Vogue, 18 September. Available from https://www.vogue.co.uk/article/richardquinn-spring-summer-2019 [Accessed 20 February 2019]. Holgate, M. (2018). MatchesFashion.com Is Opening a Breathtaking New Space, 5 Carlos Place, in London. Just Don’t Call It the Store of the Future. Vogue, 3 September. Available from https://www.vogue.com/article/matchesfashioncom-5-carlos-place [Accessed 14 April 2019]. London Fashion Week (no date). Richard Quinn. London Fashion Week. Available from https://londonfashionweek.co.uk/ designers_profile.aspx?designerID=3142 [Accessed 7 March 2019]. MATCHESFASHION.COM (no date). Overview. LinkedIn. Available from https://www.linkedin.com/company/matches/about/ [Accessed 14 April 2019]. McCarthy, E. (2018). From the Queen to the high street: Meet rising star Richard Quinn. The Evening Standard, 5 June. Available from https://www.standard.co.uk/fashion/richard-quinn-designer-interview-a3855946.html [Accessed 4 March 2019]. Milligan, L (no date). SPOTLIGHT ON... RICHARD QUINN. MATCHESFASHION.COM. Available from https://www. matchesfashion.com/womens/the-style-report/2018/04/the-pioneers-issue/spotlight-on-richard-quinn-ss18 [Accessed 4 March 2019]. M’Pele, P.A. (2019). WATCH: In This New Era, Richard Quinn Is At The Top. LOVE Magazine, 21 February. Available from https:// www.thelovemagazine.co.uk/posts/9850/watch-in-this-new-era-richard-quinn-is-at-the-top [Accessed 7 March 2019]. M’Pele, P.A. (2019). Richard Quinn Styles the Brightest Talents Emerging from London’s Leading Fashion Colleges. LOVE Magazine, 12 March. Available from https://www.thelovemagazine.co.uk/posts/9932/richard-quinn-styles-the-brightest-talentsemerging-from-london-s-leading-fashion-colleges [Accessed 4 April 2019]. Nnadi, C. (2019). Fall 2019 Ready-to-Wear Richard Quinn. Vogue, 19 February. Available from https://www.vogue.com/fashionshows/fall-2019-ready-to-wear/richard-quinn [Accessed 7 March 2019]. Paton, E. (2018). A Home Away From the Home Page. The New York Times, 15 September. Available from https://www.nytimes. com/2018/09/15/fashion/matchesfashioncom-5-carlos-place.html [Accessed 14 April 2019].
REFERENCES