london fashion week
LFW
So, it’s the highlight on the fashion calendar, which for most fashionistas, is regarded as one of the most important weeks of the year. There is months of planning and arranging prior to the events and shows that take place in London fashion week. There is a constant build up and excitement which continuous from one season to the next. You could say it will be pencilled in the diaries of those working in the fashion industry! Whether you work in industry as a Buyer, Stylist or Designer or from Press, all creative positions are just as important within the week. Everyone wants to be written about. It’s an opportunity for upcoming designers to showcase their work in a pristine location; it’s vital to take this opportunity to spread brand awareness and create the right attention surrounding the brand to pitch to successful individuals who work within the industry. London Fashion week is a vital opportunity for new designers to get noticed and promote to creative who work in larger corporate fashion houses.
PASTEL & FADE
fur
concept
old wash denim X lazy oaf fro to toe
native american features feathers X suede X fur
LONDON FASHION WEEK lookbook feb 15