Fashion Forecast Report

FORECASTING THEORY ANALYSIS BRAND AND CONSUMER BOARDS

FUNCTIONALITY OF TREND

FASHION FOECA

OECASTING

FIGURE 2 - DIFFUSION OF INNOVATION THEORY. RETRIEVED FROM BEHAVIOURAL CHANGE MODELS HTTPS://SPHWEB.BUMC.BU.EDU/OTLT/MPH-MODULES/SB/BEHAVIORALCHANGETHEORIES/BEHAVIORALC

Perup

Perup

INNOVATION GRAPH, THE INNOVATORS OF THE TREND ARE ALREADY DISPLAYING SOME OF THE TRENDS KEY DETAILS, WITH AN INTEREST IN ANTIQUES. PURCHASING AUTHENTIC ITEMS, INTEGRATING ANTIQUE STYLES INTO THEIR INTERIOR SPACES AND IDENTITY.

THE EARLY ADAPTERS MAY ALREADY BE DISPLAYING AN INTEREST IN VINTAGE FASHION, BUYING INTO THE 90’S AND 70’S TRENDS. WITH AN INTEREST IN SECOND HAND BUYING. THEY ARE INTERESTED IN VINTAGE INTERIORS MAINLY BUT CAN APPRECIATE ANTIQUES IN THEIR GRANDPARENTS’ HOUSE.

Perup

Perup

EARLY MAJORITY MAY BE PURCHASING KNOCK OFF, REPRODUCTIONS OF VINTAGE ITEMS FROM FAST FASHION STORES. AND CONSIDER ANTIQUES TO BE OUTDATED AND ARE NOT INTERESTED IN ANTIQUES

LATE MAJORITY MAY BE THE OLDER GENERATIONS THAT EXPERIENCED ANTIQUES AND OLDER FASHION TRENDS. THEY MAY BE OPPOSED TO THE IDEA OF ANTIQUATED MODERNISM AT FIRST. DUE TO THEIR OWN PERSONAL CONNECTIONS WITH ANTIQUES AND THE WAY THAT THEY HAVE SEEN THIS SORT OF STYLE DISPLAYED IN THE PAST.

INTRODUCTION TO ANTIQUATED MODERNISM

Antiquated Modernism will provide a sense of time through fashion. Grounding today’s consumer whose currently lost in time as a result of the pandemic. During which there was nothing to markthe days that went by. The trends key values involve sustainability within the fashion industry and clothing being more than just something we wear. Antiquated modernism evokes a feeling of comfort through antique styling. As people feel comfort in the thought of something being loved well before they were even born.

The trend will introduce a new approach to fashion. A lived-in age. Forecasting how we can look at the past, and influence the future. Bringing formalwear into the streetwear scene. Mimicking the streets of the 18th century. Bringing back, brogues as an everyday shoe, trench coats and classic tailoring.

CEPTION

IN AN ATTEMPT TO UNDERSTAND WHAT IS COMING NEXT AND WHY. I FIRST STARTED RESEARCHING INTO CURRENT AFFAIRS, ISSUES AND CHANGESTHATEITHERHADHAPPENED,ARECURRENTLYHAPPENING ORAREPREDICTEDTOHAPPENWITHINTHENEXTFEWYEARS.ISTARTED BY RESEARCHING INTO TODAY’S CONSUMER. LOOKING AT WHAT WILL AFFECT THEIR PERCEPTION OF FASHION, AND THEIR DEMANDS FOR THE FUTURE. FROM THIS I FOUND THAT ONE OF THE KEY DRIVERS SET TO IMPACT THE CONSUMER MINDSET IS TIME PERCEPTION (WGSN, 2022).THISNEWBEHAVIOURALDRIVERSTEMMINGFROMTHETIMEWE ALL SPENT IN ISOLATION AND IN THE NATIONWIDE LOCKDOWNS DUE TO THE PANDEMIC. DAYS GOING BY PAINFULLY SLOWLY BUT MONTHS GOING BY IN THE BLINK OF AN EYE. TIME WAS NON-EXISTENT. WITH “WORLD CLOCK” BECOMING A GLOBAL SEARCH TERM, GROWING BY MORE THAN 5,000% ACCORDING TO GOOGLE TRENDS. (GOOGLE, 2022) ARE WE STILL LIVING IN /STUCK IN THAT LOCKDOWN DAZE? ARE OUR MIND CLOCKS STILL OUT OF SYNCH WITH THE REAL WORLD? HAS THIS PROMPTED A NEW RESPECT FOR THE PAST? ALTHOUGH WE MAY HAVE MADEPROGRESSSINCETHEANNOUNCEMENTOFTHECORONAVIRUS,I DONOTBELIEVETHATWEHAVEMOVEDONMENTALLY.THENEWYORK TIMESDESCRIBEDTIMEDURINGTHEPANDEMICAS“FLUID”ANDASKED “DO YOU FEEL LIKE TIME HAS NO BOUNDARIES ANYMORE” (WILLIAMS, 2020). OVER TWO YEARS ON, I BELIEVE THAT THIS QUESTION IS STILL RELEVANT. THE PANDEMIC HAVING ALTERED OUR GRASP OF TIME, LEAVING THE CONSUMER LOST AND CONFUSED. TO COMBAT THIS, AS CONSUMERS WE ARE DESPERATELY TRYING TO GRIP TO ANY MOMENT OFTHEPAST,TOTAKEUSOUTOFTHEPRESENT.FROMTHEOBSESSION OF Y2K & 70’S FASHION, TO THE CREATION OF THE METAVERSE. THIS DISCONNECTION BETWEEN FASHION AND TIME IS DESCRIBED PERFECTLY BY THE NEW YORK POST AS THEY DISCUS GEN Z’S FASHION TRENDS OF 2022, “THIS LIST INCLUDES SKINNY BAGUETTE HANDBAGS AND PLATFORM SHOES FROM THE EARLY ‘90S, BIKER SHORTS FROM THE 80’S, CREW NECKS FROM THE 60’S, AND EVEN PEARL NECKLACES FROMTHE‘20S.”.(CANNON,2022)WHILSTATTEMPTINGTOBRINGBACK A SENSE OF TIME AND WORK ON GROUNDING OURSELVES, I THINK IT IS ALSO POSSIBLE TO PLAY ON THIS CONFUSION. MIXING FABRICS, TEXTURES, DIFFERENT ELEMENTS FROM CERTAIN TRENDS AND EVEN DIFFERENT CLOTHING AND INSPIRATION FROM DIFFERENT ERAS.

ANTIQUES

AS A COLLECTIVE, WE HAVE SUCKED THE LIFE AND FASHION OUT OF THE PAST 4 DECADES. SO WHERE DO WE GO FROM HERE? AFTER RESEARCHING THE KEY DRIVER OF TIME PERCEPTION, I BELIEVE THAT CONSUMERS NEED MORE OUT OF THEIR CLOTHING. CLOTHING SHOULD EVOKE FEELING, COMFORT AND ABOVE ALL A SENSE OF TIME. INSTEAD OF LEACHING EVEN FURTHER ONTO THE PAST 4 DECADES, WHY NOT GO EVEN FURTHER DOWN THE TIMELINE. NOT ONLY PICKING A SINGLE ERA TO DRAW INSPIRATION FROM BUT A COLLECTIVE OF TIME FROM OUR HISTORY. ANTIQUES. THE TERM “ANTIQUES” ALLOWS FOR A VERY BROAD INTERPRETATION, ESPECIALLY IN TERMS OF FASHION. AN ANTIQUE IS ANYTHING THAT IS AT LEAST 100 YEARS OLD. (FARM ANTIQUES, 2018) ENCOMPASSING A WIDE RANGE OF ITEMS, AESTHETICS AND DESIGNS. ANTIQUES DO NOT CONFORM TO A CERTAIN STYLE OR TREND, ANTIQUE ITEMS CAN BE VICTORIAN, NEOCLASSICAL AND ART DECO ITEMS. ALL MARKING A DIFFERENT MOMENT IN TIME.

PRIMARY IMAGERY - CHAIR IN MY HOUSE.

Perup

ANTIQUES MARK A MOMENT IN HISTORY.

Perup

AN ANTIQUE IS ANYTHING THAT IS AT LEAST 100 YEARS OLD. (FARM ANTIQUES, 2018)

Perup ANTIQUES DO NOT CONFORM TO A CERTAIN STYLE OR TREND.

OLD MO

HOW THE RECREATING CLASSIC WHO LIFESTYLE. ALSO FROM SWISS MONEY LINENS, HARPERS ARMANI, IT DISREGARDS THE ALSO SIMPLE SORT, SHOULDERS. ARE OF DEPOP INCREASE BUT THIS CONTRADICTING ATTEMPTING ITSELF BRAND OF PREDICTION. OWN.

MONEY TREND

HOW HAVE PAST TRENDS APPROACHED TIME THROUGH FASHION ? THE OLD MONEY AESTHETIC IS A TREND THAT IS BASED AROUND A CORE FOCUS ON RECREATING THE FASHION OF THE WEALTHY AND UPPER-CLASS, WITH A KEY FOCUS ON CLASSIC AND TRADITIONAL STYLE. THE TERM OLD MONEY IS SAID TO REFER TO PEOPLE WHO HAVE INHERITED THEIR WEALTH INSTEAD OF WORKING FOR IT IN, TERMS OF LIFESTYLE. (MORGAN, 2022) OLD MONEY OR “QUIET LUXURY” (MORGAN, 2022) AS IT IS ALSO KNOWN, CAN ALSO BE ASSOCIATED WITH TITLES OF NOBILITY OR ARISTOCRACY. FROM SUMMER NIGHTS IN THE BAHAMAS TO SNOWY CHRISTMASES SKIING IN THE SWISS ALPS. (SANGSTER, 2022) IN REGARD TO FASHION, IN THE EYES OF GEN Z, THE OLD MONEYAESTHETICCONSISTSOFANEXPENSIVEWARDROBE.OVERFLOWINGWITHCRISP LINENS, POLO SHIRTS AND DESIGNER BAGS, AS STATED IN AN ARTICLE PUBLISHED BY HARPERS BAZAAR. (SANGSTER, 2022) THIS DESIGNER WARDROBE INCLUDING GIORGIO ARMANI, BURBERRY AND RALPH LAUREN (KNOWN FOR ITS PREPPY DESIGN) HOWEVER, MAY BE ALL ABOUT THE DESIGNER CLOTHING, THE OLD MONEY AESTHETIC DISREGARDS HEAVILY BRANDED ITEMS, SEEING THE ABSENCE OF LOGOS. REJECTING THE HYPE BEAST APPROACH TO DESIGNER FASHION. THE OLD MONEY AESTHETIC ALSO INCLUDES HEAVILY PURSUING MONOCHROMATIC OUTFITS, PREPPY KNITWEAR, SIMPLE BUT QUALITY AND ALMOST ALWAYS LAYERING A BLAZER OR SWEATER OF SOME SORT, WHETHER THAT BE LAYERING ON TOP OF A CRISP SHIRT OR DRAPED OVER THE SHOULDERS. ALTHOUGH GEN Z HAVE ADOPTED A SAVVY APPROACH. AS YOUNG PEOPLE ARE LOOKING TO RECREATE THE OLD MONEY LOOK, DESIGNER RETAILERS MAY BE OUT THE QUESTION. INSTEAD, THEY ARE SAID TO TURN TO SECOND HAND BUYING. WITH DEPOP HAVING SEEN A 76% INCREASE IN SEARCHES FOR “TRENCH COATS” AND 75% INCREASE IN SEARCHES FOR “COLLARED SHIRTS”, AS REPORTED BY HARPERS BAZAAR. (SANGSTER, 2022) BUT WHY ARE GEN Z EXPLORING THE OLD MONEY AESTHETIC, OFF THE BACK OF THE Y2K TREND? THIS RISE OF INTEREST AND INFATUATION OF EXTORTIONATE WEALTH FEELS CONTRADICTING GIVEN THE CURRENT FINANCIAL AND ECONOMIC CRISIS. ARE WE ATTEMPTING TO MASK OUR STRUGGLES AND MANIFEST THAT EVERYTHING WILL WORK ITSELF OUT IN THE END? ANOTHER THEORY PUT FORWARD BY AGUSTINA PANZONI, BRAND AND CATEGORY MANAGER AT DEPOP,” THE TREND COULD SIMPLY BE A MARKER MATURITY”. THE QUESTION THAT FUELS THE ANTIQUATED MODERNISM TREND PREDICTION. AS GEN Z BEGIN TO FLY THE NEST AND EXPLORE THE WORLD ON THEIR OWN. ARE WE FINDING COMFORT IN RECREATING AN OLDER GENERATIONS STYLE?

COLOUR PALETTE

TEXTURE

MATERIALS TUFTED CONTRAST.

TEXTURE MATERIAL

Figure 3 – distressed carpet on stairs, retrieved from Tumblr. https://morbidfashion.tumblr.com/page/80?ref=weheartit

KEY DEIGNERS

VIVIENNE WESTWOOD

PerhaPs ahead of its time, ViVienne WestWood ’ s autumn-Winter 2021/22 collection featured a morePlayful, dress uP aPProach to ready to Wear fashion. relating heaVily to the aims of the antiquated modernism trend Prediction for 2024. the collection also in an unParallel form sPoke to time.as the designs and oVerall looks in my oPinion Were not restricted or conforming to any decade of time, they Were timeless. again, something that is sPoken of Within this trend rePort.this Particular collection sPoke to the antiquated modernism trend Prediction due to its colour Pallet of darker saturated PurPles and metallics. as Well as the mixing of materials and textures. from argyle knee high socks, oVersized suits, oxfords and oVer-accessorizing With hats, bags, scarVes and jeWellery.eVen doWn to the backdroP of the image featured aboVe, that distressed Weathered Wall and its contrast against the clothing on the modes. this crossing oVer of formalWear and childish dress uP being key to this trend Prediction.

ralPh

some of the main asPects this trend Prediction

runWay, the collection Part grit, three Parts grace Well as, “tactile oPulence PatchWork and delicatel (nnadi, 2018) the an array of maximalist traditional formalWear gender sterotyPes, With and beanies. Paired With and dangly earrings. a rich, deeP colours and With distressed leather knitWear. creating a the soft and the harsh distressed leather jacket of hoW reflecting Wear can embody time. almost that something has been Past – recreating that

Peruptatem evendenes doleseque volupta

2018 collection features

Pects of What has insPired rediction. featured on Vogue ection is described as, “one grace”.(nnadi,2018)as ulence in the form of VelVet delicately fringed sequins” he collection features maximalist looks. challenging formalWear through crossing ith Women Wearing boWties With delicate embroidery s Well as looks featuring luxurious fabrics, Paired eather jackets and thick stark contrast betWeen harsh design elements. the jacket a Prominent examPle Wear and tear in clothing lmost creating an illusion been Worn and loVed in the that Vintage aesthetic.

evendenes qui volupta intum etetu.

MARINE SERRE KEY DESIGNERS

LAUREN

one of the key concePts of this trend surrounds sustainability and enVironmentally conscious Practice for the future. Perfectly rePresented by the Work of marine serre, as she striVes to design clothing With longeVi-ty. (freeman, 2020) exPlaining her thought Process in an interVieW for Vogue france, ““PeoPle think i’m dystoPian,” she says, “ but i’m actually just real-istic. being current and creatiVe can ’ t be an excuse for being Wasteful”.” this ideology may not be eVeryone ’ s driVing force at the moment, but it should be. as the World is quickly changing, so are consumer demands in line With the current climate crisis. ma-rine serre ProVes that fashion can still exist When using PreloVed fabrics or inVolVing sustainable Practice Within the design Process. as she uses the Process of uPcycling, re-using disregarded materials to create her high quality collections, accounting for 50% of her collections, as rePorted by PaPer magazine. (abad,2020)some of these rePur-Posed materials including, toWels, denim, leather and crochet. the image featured aboVe Particularly resonates With the Predicted trend due to the burnt orange colours and mix of Patterns.the designs are from the fall/Winter 2020-2021 collection. Promotes the recycling and rejuVenation of not only fabric but the reuse of ideas and de-signs. as she describes hoW this collection had been insPired by the clothing, she created last season. (freeman, 2020) this idea of a more circular Practice and aPProach to fashion is something that i belieVe Will be heaVily emPloyed by 2024 throughout fashion, regardless of trend.

RALPH LAUREN

CONUMERS THAT BUY INTO AND FOLLOW THE ANTIQUATED MODERNISM TREND MAY ALREADY BE PURCHASING FROM THE SKATE BRAND THAMES.

THAMES IS A LONDON BASED CLOTHING BRAND, FOUNDED BY BLONDEY MCCOY. BRITISH ARTIST, MODEL, AND SKATEBOARDER. FROM A YOUNG AGE BLONDEY HAS BEEN HEAVILY INVOLVED IN THE LONDON SKATE SCENE. JOINING THE PALACE SKATE TEAM AT THE AGE OF 14. SOON BECOMING ONE OF PALACE’S MOST PROMINENT FIGURES. AS I LEARNT FROM AN ARTICLE PUBLISHED BY HIGH SNOBIETY. (WILSON, 2019)

THAMES ORIGINATED AS AN OUTLET FOR YOUNG BLONDEY’S CREATIVITY. SHOWCASING HIS ART AND INTEREST IN SKATEBOARDING. THAMES EARLY COLLECTIONS FIRST OFFERING THE CLASSIC GRAPHIC T FEATURING CUT AND PASTE ARTWORKS. QUICKLY EXPANDING OFFERING MORE FORMALWEAR, NOT ONLY TYPICAL STREETWEAR PIECES LIKE, T SHIRTS AND HOODIES. (WILSON, 2019) BUT MORE TRADITIONAL PIECES SUCH AS RUGBY TOPS, POLO SHIRTS, PREPPY KNITWEAR, BUTTON-DOWN SHIRTS AND EVEN JEWELLERY. HEAVILY INFLUENCED BY THE BRITISH HERITAGE OF PREPPY SCHOOL UNIFORM AND THE BRITISH MONARCHY. THIS IS NOT ONLY EVIDENT IN THE DESIGNS, BUT ALSO IN THE BRANDS LOGO. AS THE LOGO CONSISTS OF JUST THE BRANDS NAME AND A CROWN – A DIRECT REFERENCE TO BRITISH ROYALTY. (BONKERS, 2022) DEVELOPING THIS BRITISH-CENTRIC BRAND IDENTITY, THAT THE BRAND IS NOW KNOWN FOR. . IN RELATION TO THIS TREND PREDICTION, ONE OF THAMES’ MOST PROMINENT DESIGNS WOULD BE THE BROACHES. THAMES HAS GIVEN THE CLASSIC FOOTBALL STYLE BADGES/BROACHES A 21ST CENTURY APPROACH. INSTEAD RENAMING THEM AS SHIELDS. AGAIN BRINGING SOMETHING SEEN AS OLD FASHIONED, BACK INTO FASHION. THE THAMES CONSUMER IS TYPICALLY IN THE AGE BRACKET OF 18-32, WITH A HIGHER DISPOSABLE INCOME. THEY ARE INTERESTED IN FASHION, REJECTING SPORTSWEAR’S TAKE ON STREETWEAR, LOOKING FOR A CLASSIER OPTION. AS A RESULT THEY MAY FOLLOW TRENDS SUCH AS OLD MONEY. THE THAMES CONSUMER MAY ALSO HAVE AN INTEREST IN SKATEBOARDING. BUYING FROM BRANDS SUCH AS STUSSY, YARDSALE AND DICKIES. THAMES MAY HAVE A LARGE CONSUMER FANBASE DUE TO BLONEY’S (FOUNDER OF THAMES) HISTORY AND POPULARITY IN THE SKATEBOARDING WORLD. WHO SHOW THEIR LOYALTY BY PURCHASING FROM THAMES, HAVING FOLLOWED THE SUCCESS OF THE BRAND FROM THE START.

DR.MARTENS DR.MARTENS

FIGURE 9 – DR. MARTENS' ADRIAN LOAFERS. RETRIEVED FROM HIGH SNOBIETY.

CONUMERS THAT BUY INTO AND FOLLOW THE ANTIQUATED MODERNISM TREND MAY ALREADY BE PURCHASING FROM DR. MARTENS, REJECTING THE TRAINER TAKOVER OF THE 21ST CENTURY.

ONE OF THE MAIN BRANDS FOR QUALITY AND NON-SPORT RELATED FOOTWEAR. INFILTRATING VARIOUS SUBCULTURES FOR DECADES, FROM PUNK TO PREPPY, AND CHUNKY PLATFORMS TO FUR LINED CHELSEA BOOTS. THE BEAUTY OF THIS BEING THAT IS NO AGE RESTRICTION TO THEIR DESIGN, JUST PERSONAL PREFERENCE.

THEIR POPULARITY SHOWN THROUGH THE FOLLOWING STATS PUBLISHED BY HIGH SNOBIETY, “ACCORDING TO RECENT REPORTS, THE COMPANY REPORTED AN 18% INCREASE IN SALES FOR THE YEAR TO THE END OF MARCH 2022, WITH PRE-TAX PROFITS MORE THAN TREBLING.” (WILLSON, 2022) THE LEFT HAND SIDE OF THIS SPREAD FEATURES AN IMAGE SHOWCASING DR.MARTENS ADRIAN SNAFFLE SUEDE LOAFERS, MODELLED BY BLONDEY MCCOY. THIS PARTICULAR LOAFER IS AVAILABLE IN BLACK, TAN, PLUM AND TURQUOIS. SIMILAR TO MY PREDICTED COLOUR PALETTE FOR THE TREND. THE LOAFERS ALSO EMBODY THE QUALITY THAT THIS TREND SHOULD INSPIRE AS WELL AS MATERIAL, AS THEY ARE CRAFTED WITH PREMIUM SUEDE.

THE BRAND IS NOT ONLY TRAILBLAZING IN THE NON TRAINER MARKET, BUT IS ALSO SAID TO BE BRANCHING OUT INTO THE RESALE MARKET. IT IS REPORTED BY HIGH SNOBIETY THAT DR.MARTENS NEWEST VENTURE WILL SEE PRELOVED SILHOUETTES REVAMPED AND SOLD AT AROUND 80% OF THE RETAIL PRICE. PROVING THAT IT IS POSSIBLE FOR LARGER BRANDS TO ADOPT SUSTAINABLE PRACTICE THROUGH REPURPOSING AND INCORPORATING USED MATERIALS. SOMETHING THAT THIS REPORT SUGGESTS. (WILLSON, 2022)

FIGURE 10 - URBAN RENEWAL. RETRIEVED FROM URBAN outfitters.

URBAN RENEWAL

Figure 12 – urban renewal logo. Retrieved from urban outfitters.

ONE BRAND THAT HAS ADAPTED TO THE FACT THAT THE FUTURE OF FASHIONISINTHEPAST,ISSUBBRAND URBAN RENEWAL. AN EXTENSION OF URBAN OUTFITTERS, OFFERING A MORE SUSTAINABLE OPTION. CREATED TO REACH ANOTHER AUDIENCE. A MORE SUSTAINABLY CONSCIOUSANDAWARECONSUMER. URBAN OUTFITTERS IMPLEMENTED SECOND HAND ITEMS OF CLOTHING ANDRECYCLEDFABRICSINTOITSFAST FASHIONRETAILANDONLINESPACES, PROMOTING AND PROLONGING THE LIFE CYCLE OF CLOTHING. ENCOURAGING SUSTAINABLE APPROACH TO FASHION. WHILST ALSO RECOGNISING LOVING A GOOD RUMMAGE.

URBAN RENEWAL TARGETS A NEW ANTI-FAST FASHION CONSUMER FOR URBAN OUTFITTERS, AS IT IS A FAST FASHION HIGHSTREET BRAND. URBAN RENEWAL HAVE BEEN CAREFULLY CURATING VINTAGE COLLECTIONS SINCE 1983, ACCORDING TO THE URBAN OUTFITTERS OFFICIAL WEBSITE. (URBAN OUTFITTERS, 2022)

THE SUB BRAND FOCUSES ON RESELLING VINTAGE CLOTHING WITH A STORY, GIVING DAMAGED AND UNWANTED CLOTHING A SECOND LIFE. SAVING OVER 260,000 PIECES OF CLOTHING ANNUALLY, THAT WOULD OTHERWISE BE DESTINE FOR LANDFILL, AS REPORTED ON THE URBAN OUTFITTERS WEBSITE. (URBAN OUTFITTERS, 2022) EXPANDING THE OPTION OF THE BELOVED ACT OF RUMMAGING FOR THAT ONE PIECE, COMPLETELY UNIQUE AND YOURS, NOT ONLY INTO A BRANDED SETTING BUT ALSO ONLINE.

CONSUMER PROFILING

DEMOGRAPHIC PROFILING

AGE: THE CONSUMER WILL BE BETWEEN THE AGE RANGE OF 19-30. GENDER: ALTHOUGH THE CONSUMER WILL TAKE CHARGE OF THEIR OWN IDENTIFY, THEY MIGHT NOT LET IT DEFINE THEM AND THEIR FASHION CHOICES. OFTEN PLAYING WITH GENDER NORMS AND BREAKING GENDER BOUNDARIES THROUGH FASHION.

INCOME: MAY HAVE STARTED TO ESTABLISH A SUCCESSFUL CAREER, BRINGING IN A HEALTHY, STABLE INCOME. POSSIBLY BRANCHING OUT ON THEIR OWN FOR THE FIRST TIME, RENTING THEIR OWN APARTMENTS OR STUDIOS.

Perupta GEOGRAPHIC PROFILING

THERE ARE TWO LOCATIONS FOR OF THE ANTIQUATED TREND. SOME CONSUMERS A MORE SUBURBAN CREATIVITY AND ARE AT LARGE. BUSTLING CITY MORE THAN TO RAT RACE. FIGHTING OUT IN THE CROWD, REACH FOR A STYLE, USING REPRESENT THEIR OTHERS MAY RURAL SETTING, FASHION AS AN CREATIVITY. WITH THE FASHION THEM, WHETHER BE FROM CHARITY INHERITED ITEMS, GRANDPARENT’S

Perupta

OFILING :

TWO POSSIBLE FOR THE CONSUMERS ANTIQUATED MODERNISM

CONSUMERS ARE LIVING IN SUBURBAN AREA, WHERE AND SKATE CULTURE LARGE. SURROUNDED BY CITY LIFE, WANTING TO BE A PART OF THE FIGHTING TO STAND CROWD, THEY MAY A MORE ALTERNATIVE USING FASHION TO THEIR INTERESTS. MAY LIVE IN A MORE SETTING, POSSIBLY USING AN OUTLET FOR THEIR EXPERIMENTING FASHION AROUND WHETHER THAT CHARITY SHOPS, ITEMS, CLOTHING IN GRANDPARENT’S WARDROBES ETC.

Perupt PSYCHOGRAPHIC PROFILING

THE CONSUMER MAY ENJOY RUMMAGING THROUGH FLEA MARKETS AND/ OR CHARITY SHOPS. THEY WILL USE THE ANTIQUATED MODERNISM TREND TO REBEL AGAINST REPETITIVE STREETWEAR, THAT RESULTS IN A SEA OF TRAINERS, OFFERING NO INDIVIDUALITY. THEY FIGHT TO GO AGAINST THE GRAIN. THE TREND WILL PROVIDE A MORE DISTINCT STYLE THAT’S MORE DEFINED AND CLASSIC. MAKING IT MORE ACCESSIBLE FOR THE CONSUMER TO REPRESENT THEIR PERSONALITY AND INTERESTS MORE ACCURATELY THAN PREVIOUS TRENDS. THE CONSUMER MAY ENJOY INTERIOR DESIGN AND EXPERIMENTING WITH ANTIQUE DÉCOR. ALMOST RELIVING THE COTTAGE CORE TREND WITHIN THEIR HOME, WITH A MATURE, DARKER COLOUR PALETTE. THEY MAY DO SO BY PURCHASING FROM SMALL ANTIQUE STORES, PURCHASING SECOND HAND ITEMS FROM FACEBOOK MARKET PLACE, CHARITY SHOPS OR EVEN FLEA MARKETS AND CARBOOTS. THEY MAY WORK FROM HOME, MEANING THEY SPEND A LARGE AMOUNT OF THEIR DAYS AT HOME. MEANING THEIR HOME IS THEIR WORKPLACE AND SANCTUARY. WITH THIS IN MIND, THEY NEED TO CREATE A SENSE OF CALM, WARMTH AND COMFORT WITHIN THEIR HOME. THEY DO SO BY PURCHASING ANTIQUE ITEMS TO FURNISH THEIR HOME WITH, CREATING AN ECLECTIC, BUSY SPACE. OFFERING COMFORT IN THE FACT THAT MOST ITEMS WITHIN THEIR HOME EXISTED IN A DIFFERENT LIFETIME TO THEM AND ARE PRELOVED. THE CONSUMER MAY USE SOCIAL MEDIA BUT NOT LET IT DICTATE THEIR LIFE. THEIR MAIN INTERESTS LIE OUTSIDE OF THE METAVERSE, ENJOYING THE SIMPLE THINGS IN LIFE. LIKE LOCKING THEMSELVES AWAY ON A WINTERS DAY, LISTENING TO 1950’S JAZZ ON THEIR RECORD PLAYER, AND DANCING AROUND THE APARTMENT WITH THE DOG.

Male Consumer

Age: 19-30

Indie Skater Old money Creative content

Flea markets

Skater City Life

Might live in a more urban area. Fed up of the oversaturation of fashion. Surrounded by expensive designer clothing stores etc. Rebelling against the hype beasts. They don’t priorities designer or pleasing/ showing off. Its more about expressing identity and wearing what makes them feel confident. Their mission is to find unique pieces to make them stand out from the crowd. They might do this by attending flea markets, vintage shops or supporting smaller businesses. When they do occasionally splurge on investment pieces, they may reach for high quality brands such as Thames MMXX or Yardsale.

Female Consumer

Figure 13 –illustration,

e Future of Evil by David Plunkert

figure 17 - LONDON FASHION WEEK STREET STYLE AW 22

ANTIQUATED MODERNISM

MODERNISM PHOTOSHOOT

ANTIQUATED MODERNISM

ANTIQUATED MODERNISM

THEANTIQUATEDMODERNISMTRENDWILLGROWANDBUILDUPONINSPIRATIO FASHION CHOICES. KNOWN AS THE BUBBLE UP EFFECT, AS WE REACH FURTHER INSPIRATIONFORFASHION.MOVINGAWAYFROMPREVIOUSIMMATURE,LOUD MANYCONSUMERS,TRAPPINGTHEMINABOXINWHICHTHEYNOLONGERFIT BRANDS AND DESIGNS THAT EMBRACE THE ANTIQUATED THEIR OWN COMMUNICATION. A PERSONAL CONNECTION BETWEEN CLOTHING. WITH EACH ITEM THAT FALLS UNDER THE ANTIQUATED A STORY. CARRYING A GREATER PURPOSE THAN JUST PROVIDING THE AIM OF ANTIQUATED MODERNISM IS TO PROVIDE WITH A SENSE OF BE EMPLOYED LITERALLY, THROUGH THE ADDITION OF TIME STAMPING FORMAL REGULATION ON ALL PRODUCTION OF FASHION ITEMS. IT IS POSSIBLE VALUE, AS ITEMS THAT ARE TIME STAMPED COULD BE PASSED DOWN FROM PROVIDING THE CURRENT GENERATION WITH A DIRECT CONNECTION TO HARD EVIDENCE OF MID 20TH CENTURY FASHION FOR THOSE TO COME. TIME TO THE CURRENT GENERATION BUT PROLONGING THIS COMMUNICATION

ANTIQUATED MODERNISM SUGGESTS THE STUDY OF PREVIOUS VINTAGE BE CONNECTED TO THE USE OF BROWN PAPER TAGS IN VINTAGE AND ANTIQUE CONNECTION IN THE CONSUMER’S MINDS BUT ALSO CONTRIBUTING TO WORLD, AS PAPER IS BIODEGRADABLE. AS I LEARNT FROM PROTEGA GLOBAL, BASED ECO-FRIENDLY SOURCES AND AS SUCH WILL BIODEGRADE AND IS

ANOTHER FORM OF COMMUNICATING THE VALUES OF ANTIQUATED MODERNISM, AS CONSUMERS BEGIN TO QUESTION PROCESSES AND PRODUCTION OF THEIR FOR TRANSPARENCY OF PROCESS FROM BRANDS. THIS TREND COULD REGARDS TO ITS INSPIRATION AND RESEARCH SURROUNDING THE CONCEPT ANTIQUE ITEMS THAT INSPIRE PRINTS, CUT, TAI-LORING AND COLOURS LIKE THE DESCRIPTION OF VISIONARY FASHION. ADOPTING THE SAME ALLOWING THE CONSUMER BE-HIND THE SCENES, CREATING A STRONGER

ANTIQUATED MODERNISM

SPIRATIONTAKENFROMTHEOLDERGENERATIONS

FURTHER BACK DOWN THE TIMELINE FOR OUR LOUDTRENDSTHATCASTABLANKETACROSS FITASTHEYPROGRESSTHROUGHLIFEANDAGE.

MODERNISM TREND WILL EMPLOY BETWEEN THE CONSUMER AND THEIR ANTIQUATED MODERNISM TREND TELLING PROVIDING COMFORT AND PROTECTION.

OF TIME THROUGH FASHION. THIS COULD STAMPING CLOTHING. BY IMPLEMENTING THIS AS A POSSIBLE THAT FASHION COULD HOLD ITS FROM GENERATION TO GENERATION. NOT ONLY TO THE PRESENT DAY BUT ALSO PROVIDING COME. THEREFORE NOT ONLY COMMUNICATING COMMUNICATION THROUGHOUT A GARMENTS LIFE.

TRENDS AND SHOPPING HABITS. THIS CAN ANTIQUE SETTINGS. NOT ONLY CREATING A TO A MORE ENVIRONMENTALLY CONSCIOUS GLOBAL, “PAPER IS USUALLY MADE FROM PLANT IS COMPOSTABLE” (PROTEGA GLOBAL, 2022)

MODERNISM, IS THROUGH TRANS-PARENCY. THEIR CLOTHING, THERE IS A NEW DEMAND COULD BENEFIT FROM BEING TRANSPARENT IN CONCEPT OF DESIGNS. HIGHLIGHTING POSSIBLE COLOURS OF COLLECTIONS AND DESIGNS. MUCH SAME PROCESS TO ALL LEVELS OF FASHION, STRONGER CONNECTION TO CUSTOMERS.

MODERNISM

CO MMUN ICAT IN

CUSTOMER PERSPECTIVE

THE ANTIQUATED MODERNISM TREND NOT ONLY ALLOWS FOR THE KEY TIME PERCEPTION TO TAKE HOLD OF THE FUTURE BUT WILL CHANGE THE APPROACHTOFASHION.RESULTINGINAMORESUSTAINABLEANDCONSCIOUS SPEARHEADING THE MIX OF OLDER ITEMS, NEWER ITEMS, AND HAND THIS THROW AWAY ATTITUDE TOWARDS CLOTHING CANNOT CONTINUE, AS CARRIED OUT BY BARNARDO’S REVEALED, REPORTED BY REFINERY 29, “ ONE YOUNG BRITISH WOMEN CONSIDER CLOTHES TO BE ‘OLD’ AFTER JUST WEARS. RESEARCH CARRIED OUT FOR BARNARDO’S EARLIER THIS YEAR THAT BRITS WERE SET TO SPEND £2.7 BILLION ON 50 MILLION SUMMER OUTFITS WOULD BE WORN ONLY ONCE – ON HOLIDAY OR AT EVENTS SUCH AS FESTIVALS WEDDINGS.” (BENSON, 2021) CLOTHES SHOULD BE CHERISHED AND MAINTA FUTURE GENERATIONS. AS THE TREND PROMOTED A MORE CIRCULAR TO FASHION THROUGH THE COMING DECADES. SAY NO TO THROW AWAY THE CONSUMERS SEARCH FOR INDIVIDUALITY AND THE EXTENT OF NEED TO BE UNIQUE WILL COME WITH A LOT OF EXPERIMENTATION. A NEW WAY OF DRESSING, MORE OF A DRESS UP, FUN TAKE TO FASHION. FASHION AS A FORM OF ESCAPISM, TO DISTRACT THEM FROM THE BIGGER OF GLOBAL CRISIS. WHILST NOT GETTING LOST, USING THE CLOTHING SENSE OF TIME AND GROUND US. THE CONSUMER WILL NO LONGER FOR THE MALE GAZE OR BE CONFORMING TO SOCIETIES RESTRICTING RESEARCH AND THE CONNECTION TO ANTIQUES, AN ELEMENT OF COLLECTABILITY WILL ACCOMPANY THIS TREND. EMBODYING AN ALMOST HYPE BEAST WHERE AVID ANTIQUE ADVOCATES WILL COLLECT THE ITEMS MADE TRENDS STYLE. RE-INVENTING THE HYPE BEAST APPROACH TO FASHION, IT OUT OF THE STREETWEAR SCENE INTO THE ANTIQUES WORLD, BUT

THE FUNCTIONALITY OF ANTIQU

KEY DRIVER OF THE CONSUMERS CONSCIOUSWARDROBE. HAND ME DOWNS.

AS RESEARCH ONE IN THREE ONE OR TWO YEAR REVEALED OUTFITS THAT FESTIVALS AND MAINTAINED FOR CIRCULAR APPROACH AWAY CULTURE.

WHICH THEY EXPERIMENTATION. PROVOKING FASHION. USING BIGGER PICTURE CLOTHING TO GIVE A BE DRESSING STANDARDS. COLLECTABILITY BEAST QUALITY, WITHIN THE FASHION, MOVING BUT FASHION.

figure 19 -identity retrieved from Pinterest

ANTIQUATED MODERNISM

MATERIAL INNO KEY TAKEAWAYS

fi gur e 20Ralp h l a ur en fall 2018 read y to wear

ANTIQUATED MODERNISM WILL LEAD, PAVE THE WAY FOR A POST SNEAKER WORLD. GOING BACK TO FORMALITY, WITH STREETWEAR MOVING AWAY FROM SPORTSWEAR TO FORMALWEAR. SEEING THE INCREASE OF TRADITIONAL EVERYDAY WEAR INCLUDING, TIES, BOWTIES, SUITS, BROGUES, AND LOAFERS. AS OUR CLOTHES BEGIN TO NOT ONLY PROVIDING COMFORT AND PROTECTION BUT ALSO EMBODY A SENSE OF TIME.

BACK TO FOMALITY

ONE OF THE THAT THIS TREND RESPONSIBLE FOR ITS CIRCULAR FASHION. THIS SUCCESSFULTHROUGH INNOVATION. WITH PRELOVED REPURPOSING CONSIDERING ANTIQUE TO PROVIDE, INSPIRATION PRINTS, TEXTURE, AS WELL AS THE FABRIC TO CREATE KIND PIECE.

ONEOFTHEMAIN THISTRENDWILL FOR WILL BE APPROACH TO WILL BE MADE THROUGH INNOVATION. EXP WITH PRELOVED REPURPOSING CONSIDERING A TO PROVIDE, INS PRINTS, TEXTURE ASWELLASTHEU FABRIC TO CREAT KINDP

ANOTHER PATH TAKEN IF IT ISN’T BRANDS TO IMP INNOVATIVE AP IS ALSO WITHIN ETHOSTOCREATE RANGES AND THAT WILL AGE TIME, AS THE C BUY INTO THIS THROUGH THAT WOULD BE INVES TO BE TREASURE THROUGHOUT T ANOTHER

HYPEBEAST X ANTIQUE COLLECTORS

INNOVATION

MAIN CHANGES TREND WILL BE FOR WILL BE APPROACH TO WILL BE MADE THROUGHMATERIAL EXPERIMENTING PRELOVED FABRICS AND SAID FABRICS. ANTIQUE ITEMS INSPIRATION FOR TEXTURE, AND FINISH. USE OF ANTIQUE CREATE A ONE-OF-APIECE. THAT CAN BE ISN’T POSSIBLE TO IMPLEMENT INNOVATIVE APPROACH. WITHIN THE TRENDS CREATE AND PRODUCE COLLECTIONS

AINCHANGESTHAT WILLBERESPONSIBLE ITS CIRCULAR FASHION. THIS MADE SUCCESSFUL MATERIAL EXPERIMENTING VED FABRICS AND SAID FABRICS. ANTIQUE ITEMS INSPIRATION FOR URE, AND FINISH. USEOFANTIQUE EATE A ONE-OF-APIECE. THAT CAN BE ISN’T POSSIBLE FOR IMPLEMENT THIS APPROACH. IT WITHIN THE TRENDS ATEANDPRODUCE COLLECTIONS

AGE WELL OVER CONSUMER MAY IDEA WITH THE THAT SAID ITEMS INVESTMENT PIECES, TREASURED AND LOVED THEIR LIFE AND ANOTHER’S.

AGE WELL OVER CONSUMER MAY IDEA WITH THE HAT SAID ITEMS VESTMENT PIECES, URED AND LOVED THEIR LIFE AND OTHER’S.

TO FURTHER THE MARKETING AND SUCCESS OF THE ANTIQUATED MODERNISMS TREND,ADDITIONALRESEARCH INTOVINTAGESHOPPINGHABITS NEEDSTOBECARRIEDOUT.IN ORDERTOEMULATETHETRUE ATTRACTION THAT VINTAGE SHOPPINGGENERATES.WHILST ELEVATING SECOND HAND BUYING AND SELLING, INTO HIGH FASHION. JOINING THE HYPE BEASTS OF FASHION AND THE AVID ANTIQUE COLLECTORS. AS THEY WILL NOW BE ABLE TO DRESS WITH THEIR TRUE INTERESTS AT HEART, WITH THE TREND MAKING ANTIQUE STYLE FASHIONMOREACCESSIBLE.

ANTIQUATED MODERNISM

ANTIQUATED MODERNISM

BIBLIOGRAPHY

Abad, M. (2020, April 16). See How Marine Serre Brings New Life Into Damaged Clothes. Retrieved from Paper Magazine: https://www.papermag.com/marine-serre-spring-2020-upcycling-2645734672.html?rebelltitem=12#rebelltitem12 BENSON, S. (2021, August 18). One & Done: Why Do People Ditch Their Clothes After Just One Wear? Retrieved from REFINERY29: https://www. refinery29.com/en-gb/instagram-outfits-wear-once BONKERS. (2022, DECEMBER 12). Thames MMXX. Retrieved from BONKERS: https://www.bonkers-shop.com/shop/brands/thames-mmxx /#:~:text=What’s%20the%20story%20behind%20the,dividing%20his%20 hometown%20of%20London FREEMAN, L. (2020, February 28). Marine Serre on designing clothing with longevity. Retrieved from VOGUE FRANCE: https://www.vogue.fr/ fashion/article/paris-fashion-week-marine-serre-show-fall-winter-20202021-designing-clothing-longevity LEITCH, L. (2022, FEBRUARY 22). Vivienne Westwood FALL 2022 READY-TO-WEAR. Retrieved from VOGUE RUNWAY: https://www. vogue.com/fashion-shows/fall-2022-ready-to-wear/vivienne-westwood MORGAN, M. F. (2022, MAY 14). TikTok has discovered the ‘old money’ aesthetic and it’s an incredibly luxe affair. Retrieved from GLAMOUR MAGAZINE: https://www.glamourmagazine.co.uk/gallery/old-money-aesthetic NNADI, C. (2018, SEPTEMBER 8). Ralph Lauren FALL 2018 READY-TOWEAR. Retrieved from VOGUE RUNWAY: https://www.vogue.com/fashion-shows/fall-2018-ready-to-wear/ralph-lauren#review Nottingham Trent University. (2022, December 17). From the catwalk to the high street: the role of the fashion forecaster. Retrieved from Nottingham Trent University: https://online.ntu.ac.uk/online-student-experience/ articles/the-role-of-fashion-forecaster PROTEGA GLOBAL. (2022, DECEMBER 17). Which is more eco-friendly…paper, or biodegradable plastic? Retrieved from PROTEGA GLOBAL: https://protega-global.com/2021/01/05/which-is-more-eco-friendly-paper-or-biodegradable-plastic/#:~:text=Paper%20is%20biodegradable%20 because%20is,more%20eco%2Dfriendly%20than%20plastic. Sangster, E. (2022, December 10). How Gen Z gave the ‘old money’ aesthetic an egalitarian makeover. Retrieved from Harpers Bazaar: https:// harpersbazaar.com.au/old-money-aesthetic/ THEFUURELABORATORY. (2022, NOVEMBER 1). Trend Reports. Retrieved from THE : FUTURE : LABORATORY: https://www.thefuturelaboratory.com/sectors/macrotrends#paralysis-paradox URBAN OUTFITTERS. (2022, DECEMBER 5). URBAN RENEWAL. Retrieved from URBAN OUTFITTERS: https://www.urbanoutfitters.com/engb/vintage-clothing WILLSON, T. (2022). DR. MARTENS’ ADRIAN LOAFERS ARE BLONDEY-APPROVED. Retrieved from HIGHSNOBIETY: https://www.highsnobiety.com/p/dr-martens-snaffle-loafers-ss22-blondey-mccoy/ WILSON, R. (2019). HIGH SNOBIETY. Retrieved from A BRIEF HISTORY OF BLONDEY MCCOY’S THAMES LABEL: https://www.highsnobiety. com/p/thames-london-brand-history/

IMAGE REFERENCES

FIGURE 1 - THE STAIRS', BY TOON JOOSEN, RETRIEVED FROM THE ART ROOM PLANT. HTTP://THEARTROOMPLANT.BLOGSPOT.COM/2022/04/TOON-JOOSEN.HTML

FIGURE 2 - DIFFUSION OF INNOVATION THEORY. RETRIEVED FROM BEHAVIOURAL CHANGE MODELS HTTPS://SPHWEB.BUMC.BU.EDU/OTLT/MPH-MODULES/SB/BEHAVIORALCHANGETHEORIES/BEHAVIORALCHANGETHEORIES4.HTML

FIGURE 3 – DISTRESSED CARPET ON STAIRS, RETRIEVED FROM TUMBLR. HTTPS://MORBIDFASHION.TUMBLR.COM/PAGE/80?REF=WEHEARTIT

FIGURE 4 – TILED STAIRS. RETRIEVED FROM HTTPS://WWW.DREAMSTIME. COM/PHOTOS-IMAGES/ARCHITECTURE-ISLAMIC-STAIR.HTML

FIGURE 5 – IMAGE OF FKA TWIGS, RETREIVED FROM HTTPS://WWW.PINTEREST.CO.UK/PIN/843017624010135003/

FIGURE 6 – VIVIENNE WESTWOOD AW 21/22, RETRIEVED FROM HTTPS:// WWW.VIVIENNEWESTWOOD.COM/EN/COLLECTIONS/VIVIENNE-WESTWOOD/AW2122-LOOKBOOK/

FIGURE 7 – RALPH LAUREN FALL 2018 READY TO WEAR, RETRIEVED FROM VOGUE. HTTPS://WWW.VOGUE.COM/FASHION-SHOWS/FALL-2018-READYTO-WEAR/RALPH-LAUREN#REVIEW

FIGURE 8 – MARINE SERRE AW20, RETRIEVED FROM VOGUE HTTPS://WWW.VOGUE.FR/FASHION/ARTICL`E/PARIS-FASHION-WEEK-MARINE-SERRE-SHOW-FALL-WINTER-2020-2021-DESIGNING-CLOTHING-LONGEVITY

FIGURE 9 – DR. MARTENS' ADRIAN LOAFERS. RETRIEVED FROM HIGH SNOBIETY. HTTPS://WWW.HIGHSNOBIETY.COM/P/DR-MARTENS-SNAFFLE-LOAFERS-SS22-BLONDEY-MCCOY/

FIGURE 10 - URBAN RENEWAL. RETRIEVED FROM URBAN OUTFITTERS. HTTPS://WWW.URBANOUTFITTERS.COM/EN-GB/VINTAGE-CLOTHING

FIGURE 12 – URBAN RENEWAL LOGO. RETRIEVED FROM URBAN OUTFITTERS. HTTPS://WWW.URBANOUTFITTERS.COM/EN-GB/VINTAGE-CLOTHING

FIGURE 13 – ILLUSTRATION, THE FUTURE OF EVIL BY DAVID PLUNKERT HTTPS://WWW.COMMARTS.COM/PROJECT/9305/PLAYBOY-THE-FUTURE-OFEVIL

FIGURE 14 – JOHN GALIANO DISTRESSED SKIRT RETRIEVED FROM HTTPS:// WWW.1STDIBS.COM/EN-GB/FASHION/CLOTHING/SKIRTS/JOHN-GALLIANO2000S-LEATHER-SIZE-4-DISTRESSED-PRINT-DROP-WAIST-BELTED-SKIRT/ ID-V_7095411/?MODAL=INTLWELCOMEMODAL

FIGURE 15 – INSTAGRAM POST BY CHARLIZE MIRADI RETRIEVED FROM INSTAGRAM HTTPS://WWW.INSTAGRAM.COM/BARBIESCLUTTER/ FIGURE 16 - DISTRESSED KNIT JUMPER BY HOUSE OF HALLEY. RETRIEVED FROM HTTPS://WWW.HOUSEOFHALLEY.COM/PRODUCTS/DISTRESSED-CROCHETKNIT-LONG-SLEEVE-CROP-TOP?VARIANT=42385680236697

FIGURE 17 - LONDON FASHION WEEK STREET STYLE AW 22 RETRIEVED FROM, HTTPS://WWW.DAZEDDIGITAL.COM/FASHION/GALLERY/30742/26/LFWAW22-STREET-STYLE

FIGURE 18 - DR. MARTENS' ADRIAN LOAFERS. RETRIEVED FROM HIGH SNOBIETY. HTTPS://WWW.HIGHSNOBIETY.COM/P/DR-MARTENS-SNAFFLE-LOAFERS-SS22-BLONDEY-MCCOY/

FIGURE 19 -IDENTITY RETRIEVED FROM PINTEREST HTTPS://WWW.PINTEREST.DK/PIN/312155817905932641/

FIGURE 20 - RALPH LAUREN FALL 2018 READY TO WEAR, RETRIEVED FROM VOGUE. HTTPS://WWW.VOGUE.COM/FASHION-SHOWS/FALL-2018-READYTO-WEAR/RALPH-LAUREN#REVIEW

FIGURE 21 –BY RETRIEVED FROM HTTPS://CITOBALLESTA.COM/

FIGURE 22 – FKA TWIGS, RETRIEVED FROM INSTAGRAM. HTTPS://WWW.INSTAGRAM.COM/FKATWIGS/?HL=EN