Presentation Weimar Nord

Page 1

A CREATIVE GATEWAY INTO WEIMAR NORD Group 1 - Weimar Nord Real Estate Project Development Tania Kรถnig Jennifer Nitschke Sonia Cubides Onur Camurlu Kyu Suk Byun Christian Wagner Professorship for Construction Management and Construction Economics - Prof. Dr.-Ing. Bernd Nentwig Supervisor: Dipl.-Ing. Arch. Kristina Hoffmann Bauhaus University - Weimar

architectural management Professor Dr.-Ing. Bernd Nentwig

project development

1


LOCATION FACTORS

architectural management Professor Dr.-Ing. Bernd Nentwig

project development

2


4000

A Creative Gateway into Weimar Nord

3000 2000 Population Weimar/ area: 84,26 sq km

Population Weimar Nordstadt/ area: 1,82 sq km 1000 5750

66000

5700

65.233

65500

5650

65000

5600

64500

5550

64000

5500

63500

5450

63000

5400

62.500

5350

62.425

62.000

5300

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

year

800 5597 700

600 500 400 300 5359

200 100

Nords 0-3 3-6 6-10 10-15 15-18 18-25 25-30 30-45 45-60 60-65 65-75 75-85 852001 2002 2003 2004 2005 2006 2007 2008

2000

Weim age groups 2009 y

source: Statistisches Jahrbuch Weimar 2009, Stadt Weimar; page 101 source: Statistisches Jahrbuch Weimar 2009, Stadt Weimar; page 100 Weimar in Zahlen 2010, Stadt Weimar - Abt. Geoinformationen und Statistik

source: Statistisches Jahrbuch Weimar 2009, Stadt Weimar; page 96 Weimar in Zahlen 2010, Stadt Weimar - Abt. Geoinformationen und Statistik

7000 5778

6000 5000

900

5394 5178

5639

4949

Population Weimar/ area: 84,26 sq km

5119

Industriegebiet Nord Schöndorf

4549

4000

66000

3930

65500

Gaberndorf

Nordstadt Weststadt

65000

3000

64500

2000

64000

Tiefurt

Nordvorstadt Parkvorstadt

Ind.-ge. West

Tröbsdorf

Süßenborn

Altstadt

Weimar Land: 65.233 inhabitants 84,26 km², 774 inhabitants/ km²

Westvorstadt Schönblick Südstadt Niedergrunstedt Oberweimar/ Ehringsdorf

63500

1000

Weimar Nord: 5.359 inhabitants 65.233 1,83 km², 2.928 inhabitants/ km²

Taubach

Gelmeroda

63000 62.500

0 2001 1 20022 2003 3 2004 4 2005 52006 Unemployment Rate: 2001-2009

2007 6

architectural management Professor Dr.-Ing. Bernd Nentwig

2008 7

2009 8

Possendorf Legefeld

62.425

62.000 2000

2001

2002

2003

Population Trends Employment Trends

2004

project development

2005

2006

source: Statistisches Jahrbuch Weimar 2009, Stadt Weimar; page 96 Weimar in Zahlen 2010, Stadt Weimar - Abt. Geoinformationen und Statistik

2007

2008

2009

3

y


A Creative Gateway into Weimar Nord

Super Markets

Car Business

Netto

1

2

dm - kik

2

2 3

UR

Sonnen Apotheke

LASS

2

3

4

Europcar

2

3

City Casino

FRISE

5

OMV

zhou Hang 2

Spielschloss

pizza 1

LIDL

Bolling Billard Bar

Sonnen Apotheke

4

1

Blitz

CARG

Recreation 1

3

l entra 1

M trantgzen Boalli Condco Billar Barrd

LIDL

2

REWE

Small Business

1

z haus - auto W M B

TATTOO

5

Europcar

4

REWE

dm-KiK

4

OMV

3

Netto

3

Penny supermarkt /GetrankeQuuelle

Carglass

PENNY supermaket-GetrankeQuell

e

1

BMW-auto haus zentral

Friseur

Bowling/Billard Bar

Tatoo

Spielschloss

Matratzen Concord

City Casino Restaurants

1

Blitz Pizza

2

Hangzhou

Small Business Structure - Site architectural management Professor Dr.-Ing. Bernd Nentwig

project development

4


A Creative Gateway into Weimar Nord et te rb ur er s tr . nordstraße

Conflicts

undeveloped space lütz orf end

Assets undeveloped space between residential buildings

receation/ sport facilities rfer

ndo

e lütz

g

we

infrastructure facilities like schools and kindergarden

rent rate

1994-1998 modernisation of the GDR building structure

living in a city with natrural view filzweidenweg

parking lots

much of green space between the buildings

concentrated commercial area

living conditions in GDR buildings fragmented sidewalk rießnerstraße

former industial area undeveloped space

allotment Gardens

history

rail track as border to the inner city

direct connection to traffic system

t-thä

erns nn s

lma tr.

Regional Conflicts & Assets architectural management Professor Dr.-Ing. Bernd Nentwig

project development

5


MARKET FACTORS

architectural management Professor Dr.-Ing. Bernd Nentwig

project development

6


A Creative Gateway into Weimar Nord

Weimar and the Creative Class architectural management Professor Dr.-Ing. Bernd Nentwig

project development

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A Creative Gateway into Weimar Nord

Architecture. 1000. 24% Civil Engineering. 858. 20%

Franz Liszt Academy Media Franz Liszt Academy. 850. 20%

Gestaltung Civil Engineering Architecture Ranking: 12th

Gestaltung. 653. 15%

Tolerance

Media. 907. 21%

WEIMAR 16th Ranking: 11th

Ranking: 20th

Talent

Technology

Weimar and the Creative Class architectural management Professor Dr.-Ing. Bernd Nentwig

project development

8


A Creative Gateway into Weimar Nord

Cultural Heritage Appreciation

Raise quality of Technological Institutions

12/20

Tolerance

WEIMAR

University

11/20 Talent

Upgrade and Transform Site & Region

20/20 Technology

Regional development

Consumer services

Gateway into Weimar Nord

meaningful change Benefit from existing Creative Class

TTT-Index + Market Strategy architectural management Professor Dr.-Ing. Bernd Nentwig

IBA 2019 as initial host of our site

world class innovation social innovation incubator for social change and entrepreneurship

TTT-Index & Market Strategy project development

9


A Creative Gateway into Weimar Nord

Obtained from Juan Carlos Mejia, Sebastian Weber and Diljana Daskalova

Tourism & Hotels architectural management Professor Dr.-Ing. Bernd Nentwig

project development

10


Population Weimar Nordstadt / Weimar number of occupants 13000

12000

11000

10000

9000

8000

7000

6000

5000

4000

3000

2000

1000

900

800

700

600

500

400

300

200

100

POTENTIAL TARGET GROUPS

0-3

Nordstadt

3-6

Weimar

6-10 10-15 15-18

age groups

18-25 25-30 30-45 45-60 60-65 65-75 75-85 85-

Nordstadt Weimar source: Statistisches Jahrbuch Weimar 2009, Stadt Weimar; page 101

architectural management Professor Dr.-Ing. Bernd Nentwig

project development

11


A Creative Gateway into Weimar Nord

Tourists

Film Industry

Target Groups

IBA Staff

Information Target Groups architectural management Professor Dr.-Ing. Bernd Nentwig

project development

12


A Creative Gateway into Weimar Nord

Tool

Synthesis

city / region

IBA

Redevelopment

Process

Problem

Strategies Methodology

December 1, 2010

Actors Funding

Internationale Bauaustellung architectural management Professor Dr.-Ing. Bernd Nentwig

project development

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A Creative Gateway into Weimar Nord

State of emergency on time

Courage to take risks

Future issues on social change

Visual urban space

Modern strategies of presentation and the Communication

Model solutions to current problems

Qualifying process

Occasion and place events

Adequate organizational forms

International dimension

IBA Strategies - Thuringia architectural management Professor Dr.-Ing. Bernd Nentwig

project development

14


A Creative Gateway into Weimar Nord

Demographic change

Energy transition

Cultural landscape

IBA Target Areas - Thuringia architectural management Professor Dr.-Ing. Bernd Nentwig

project development

15


A Creative Gateway into Weimar Nord

CITIES IN GERMANY WITH FILM FESTIVALS

NY TRY Hamburg Studio Hamburg

Potsdam

cinema productions

Cologne T.V Studios Cologne Third of German T.V production

195 km

305km

Berlin

65.233 hab. WEIMAR - GERMANY

Babelsberg Studios Weimar

Hamburg

Population

Telenovelas and popular Daily series

299 km

Lubeck

≈

Bochum

Bonn

71.790 hab. CANNES - FRANCE

Mainz Mannheim Ludwigshafen Landau Karlsruhe

Munich The Bavarian Film Group T.V programs

Primary Film Industries in Germany

Chemnitz

Cologne

( Cannes festival )

315 km

Leipzig

Frankfurt Sulzbach-Rosenberg Nurnberg

Heidelberg Stuttgart

Passau

Munich

Biberach an der Riss

Tegernsee

Cities with Film Festivals in Germany

Film Industry in Germany architectural management Professor Dr.-Ing. Bernd Nentwig

project development

16


Expansion of cinematographic experimentation

A Creative Gateway into Weimar Nord

Tourism

i

Arrivals: Staying over night: Staying in days:

335.900 614.515 1,8

JANUARY FEBRUARY

Statistisches Jahrbuch Weimar 2010, page 222; Kommunale Statistikstelle

JULY

Klezmer Festival

AUGUST

FILM INDUSTRY IN WEIMAR

Weimar Halle

Expansion of Annually, Weimar cinematographic hosts over 3 experimentation i million tourists

36 min

MARCH

Over 1 million stay i Licht house overnight

APRIL

Pottery market

http://www.weimar.de/fileadmin/Dateien_Tourismus/Dateien_Tourismus_EN/ Downloads_and_pdf/I-EN-web.pdf

Cinemagnum 3d cinema, Atrium i

architectural management Professor Dr.-Ing. Bernd Nentwig

MAY

JUNE

Kostritzer

Municipal Spiegelzelt Theater at mon festival ami Deutches National theater Cine star Bauhaus University Library

Thuringian Jazz Mile

Licht house Flowers Festival

Kostritzer Spiegelzelt festival

Weimar Halle

(Weimar Wirtschaftsregion English Version, page 10)

Bauhaus film institute

OCTOBER

ONION MARKET

Dresden with 657 Berlin with 508.

i Tourist information

New tourist information center

SEPTEMBER

ART FESTIVAL

The3.5km long-term goals include: the establishment of Bauhaus Weimar, relative to its population, more Ostlichtis afilm production University a film-based with popular destination than 7 minresearch program in cooperation Library Berlin, Munich, and Dresden. the International Film producers Research Institute for ItCultural records 856 overnight stays per 100 Technologies the residents, ahead of : Cinemas and Media Philosophy and Munich with 724 establishment of a Film Business Academy in Weimar.

i

ART FESTIVAL

Concerts of the thuringia Bach

Cinemagnum 3d cinema, Atrium

It isMunicipal estimated that Theater at mon 350.000 visitors ami attend the i Deutches National Zwiebelmarkt in theater October Cine star

3.2km

Wine Festival Goethe’s Birthday

i

NOVEMBER Weimar Bauhaus Anniversary

Christmas Market

DECEMBER Christmas Market

Ostlicht film production

Films & Events - Thuringia

project development

17


Higher

Established Weimar

Middle

Traditional

Intellectual

Modern Mainstream

LM I F LM

FI

Lower social status

basic values

Nordstadt Nordstadt Nordstadt Nordstadt Consumer Materialistic

Tradition

Modernization

IBA IBA IBA IBA IBA IBA IBA

A Creative Gateway into Weimar Nord

Sense of Duty and Order Individualization , Self-Actualization, Pleasure

Meta Milieus Western Europe architectural management Professor Dr.-Ing. Bernd Nentwig

Modern Performing

LM I F LM

FI

Sensation Oriented Nordstadt

Reorientation Multiple options, Experimentation

Source: 44 Sinus Milieus from 5 Countries (www.sinus-sociovision.de)

Meta Mileus - Western Europe

project development

18


CONCEPT & STRATEGY

architectural management Professor Dr.-Ing. Bernd Nentwig

project development

19


A Creative Gateway into Weimar Nord

location prognosis

Incubator for Small Businesses

Creative Gateway into North Cultural Heritage Sites

Public Space Tourism

Local Goverments Autorities

Connector

Create a Central Place

FILM

European Regional Development Fund (ERDF)

$

Incubator

Media Outlet

Upgrade Site and Region Urban Redevelopment East Program

Sustainable

incubator

IBA

hea

dqu arte r

Private Investors

s

Primary Sources of founding

2011

IBA PROJECT investment

2013 thuringia experiment

container for urban experimentation

2023

expansion of cinematographic experimentation

Connect Weimar Nord to City

Concept Diagramming

architectural management Professor Dr.-Ing. Bernd Nentwig

project development

20


A Creative Gateway into Weimar Nord

Corridors IBA + Expansion of cinematographic experimentation

Nodes IBA + Expansion of cinematographic experimentation

Edges IBA + Expansion of cinematographic experimentation

Landmarks IBA + Expansion of cinematographic experimentation

Location Factors architectural management Professor Dr.-Ing. Bernd Nentwig

project development

21


A Creative Gateway into Weimar Nord

Event Space Film Festival Site Sound Stage for Film Production Nightclub Fashion Shows Art Gallery Culture Programs

Lighthouse Landmark - IBA Sustainability Redevelopment Student Architecture Project Public Green Space Sculpture Garden

Tours departing to Buchenwald Historical Tourism Memorial Future tram station

Urban Heritage architectural management Professor Dr.-Ing. Bernd Nentwig

project development

22


A Creative Gateway into Weimar Nord

Adventure Park

Event Hall

Photo Obtained from Group 4 Presentation

Lighthouse

architectural management Professor Dr.-Ing. Bernd Nentwig

Site Idea 1: Adventure Weimar Landscape project development

Space

23


A Creative Gateway into Weimar Nord

Adventure Park

Event Hall

Lighthouse

Landscape Space

Sculpture Park

Memorial Space

Post-Industrial architectural management Professor Dr.-Ing. BerndLandscape Nentwig

Site Idea 2: Sculpture Weimar project development

Architectural 24 Icon


A Creative Gateway into Weimar Nord

Adventure Park

Event Hall

Lighthouse

Landscape Space

Sculpture Park

Memorial Space

Post-Industrial Landscape

Architectur Icon

Cinematography

architectural management Film Projection Professor Dr.-Ing. Bernd Nentwig

Site Idea 3: Post-Industrial Weimar project development

Small Busin 25 Incubator


Adventure Park

Event Hall

Lighthouse

Landscape Space

Sculpture Park

Memorial Space

Post-Industrial Landscape

Architectural Icon

Cinematography Film Projection

Small Business Incubator

A Creative Gateway into Weimar Nord

Site Idea 4: Event Weimar architectural management Professor Dr.-Ing. Bernd Nentwig

project development

26


A Creative Gateway into Weimar Nord

Event Hall

Landscape Space

Memorial Space

Architectural Icon

Small Business architectural management Professor Dr.-Ing.Incubator Bernd Nentwig

Site Idea 5: Iconic Weimar project development

27


Event Hall

A Creative Gateway into Weimar Nord

Landscape Space

Memorial Space

Architectural Icon

Small Business Incubator

Site Idea 6: Creative Weimar architectural management Professor Dr.-Ing. Bernd Nentwig

project development

28


URBAN & ARCHITECTURE DESIGN

architectural management Professor Dr.-Ing. Bernd Nentwig

project development

29


A Creative Gateway into Weimar Nord

1 2 3 0

IBA Headquarter Parking Park 2800 sqm Site 51

0

15

20

Scale 1:500

Masterplan - 2800 m2 site architectural management Professor Dr.-Ing. Bernd Nentwig

project development

30


A Creative Gateway into Weimar Nord

347.61M2

225.33M2

170.30M2

153.81M2

906.07M2

OFFICE SPACE 50,27%

CULTURAL SPACE RETAIL SPACE 12.49% 19.28%

IBA Charrettes Film Industry Offices

Festivals

STORAGE SPACE 9.43%

SERVICE SPACE 8.53%

Social Space Distribution of Spaces

architectural management Professor Dr.-Ing. Bernd Nentwig

project development

31


4

3

6

1

2

4

3

6

2

7

2

12

4

2

3

8

2 Basement

3

6

5

1 Basement

4

7

6.1.1 The Architecture Design 2

12

6

5

2

9

10

9

10

2

8

A Creative ASpace Gateway Gatewayinto intoWeimar WeimarNord Nord 1. Technical 2. Main Core : WC 3. Staircase 4. Elevator Shaft 5. Office 6. 1. Kitchen Technical Space 7. Main Conference hall 2. Core : WC 8. Staircase Cafe 3. 9. 4. Gallery Elevator Shaft 10. Information center 5. Office 11. Rest room 6. Kitchen 12. Cafeteria hall 7. Conference 8. Cafe 9. Gallery 10. Information center 11. Rest room 12. Cafeteria

1st floor

6

12

5

3

4 6

5

2

4

3

2

3

2

4

3

5

5 2

4 5

12

5 2

1st floor

2

2

2

3

2nd floor

3rd Floor

3

architectural management 2nd floor Professor Dr.-Ing. Bernd Nentwig

project development

3rd Floor

Roof

Floor Plans Roof

32


A Creative Gateway into Weimar Nord

http://www.drydencentre.org/conferencehall.html

http://www.uncg.edu/euc/gallery/

Office Staircase + Elevator shaft Sub core - Staircase Technical Space Caferia

http://hoklife.com/2009/02/05/hong-kong-office-achieves-leed-gold/

Main Core Gallery Cafe Kitchen Information

http://moneyning.com/free-stuff/enjoy-starbucks-without-guilt-giveaway/

Conference Hall

Spatial Diagramming architectural management Professor Dr.-Ing. Bernd Nentwig

project development

33


PRELIMINARY COST ASSESSMENT

architectural management Professor Dr.-Ing. Bernd Nentwig

project development

34


A Creative Gateway into Weimar Nord

developer calculation - expenses

A. land acquisition B. land preparation

134.820,00 170.000,00

C. building costs

direct building costs (KG 300+400+600 nach DIN 276) additonal building costs @ 14.00% sum

€ €

1.973.924,96 276.349,49 2.250.274,45 €

D.

projekt management fee

67.508,23

F.

financing costs

167.317,59

2.789.920,28

SUM total investment

Land Acquisition = 2,800.00 m2 @ 45 €/m2 Office Space Costs @ 1,150 €/m2 GFA Cultural Spaces @ 1,450 €/m2 GFA Parking Spaces @ 70 €/m2 Service Spaces @ 250 €/m2 Retail Spaces @ 450 €/m2 Storage Space @ 130 €/m2 Exterior Space @ 50 €/m2 architectural management Professor Dr.-Ing. Bernd Nentwig

Marketing Costs excluded from total cost - Lump sum = 50,000 €

Expenses project development

35


A Creative Gateway into Weimar Nord

developer calculation - return A. office space (906.07 m2 rentable) @ 9,00 €/m2 B. service space (153.81 m2 @ 0 €/m2)

8.154,63

00,00

3.476,10

1.577.31

340,60

2.200,00

15.748.64

188.983,68

C. cultural space (347,61 m2 rentable @ 10,00 €/m2 D. retail space (225.33 m2 rentable @ 7,00 €/m2 F.

storage space (170,30 m2 rentable @ 2 €/m2

G.

parking space (40 pl rentable @ 55 €/m2

SUM return per month Sum return per year

Income architectural management Professor Dr.-Ing. Bernd Nentwig

project development

36


A Creative Gateway into Weimar Nord

developer calculation - rate of return A. total investment B. rent return p.a. MULTIPLIER

2.789.920,28

188.983,68

14.76 fache Jahresmiete

trading profit

A. rent return p.a. x multiplier 15.76 B. total investment

Trading Profit

2.978.903,96

-2.789.920,28

188.983.68

6.77 %

Initial Rate of Return

Return on Investment architectural management Professor Dr.-Ing. Bernd Nentwig

project development

37


188.983,68 € 6,77 %

=

Matrix of Alternatives multiplier variations of rent return rent p.a rent p.a. A. 10% B. 0 188.983,68 € 207.882,05 €

B.

-10%

170.085,31 €

207.882,05 € 188,983.68 € 170.085,30 €

sales revenue/ trading rofit 14,76 3.068.912,31 € 10,00% 2.789.920,28 € 0,00% 2.510.928,25 € -10,00%

15,76 3.276.794,36 € 17,45% 2.978.903,96 € 6,77% 2.681.013,56 € -3,90%

Preliminary Cost Assessment

2.250.274,00 €

Cost Index Calculation (step 2)

2.176.197,45 €

difference deviation

16,76 3.484.676,40 € 24,90% 3.167.887,64 € 13,55% 2.851.098,88 € 2,19%

74,077.00 3.29%

Matrix of Alternatives/Cost Index architectural management Professor Dr.-Ing. Bernd Nentwig

project development

38


WEIMAR NORD THE FUTURE

architectural management Professor Dr.-Ing. Bernd Nentwig

project development

39


A Creative Gateway into Weimar Nord

4

5

G端terbahnhof IBA Headquarter Parking Mixeduse Buildings Hotairballoon Park Otto Metzer Villa Viehauktionshalle Warehouse Park 2800 sqm Site New Buildings

3

7

6

8 3

1 2 3 4 5 6 7 8 9

2

9

1

0 10 Scale 1:2000

architectural management Professor Dr.-Ing. Bernd Nentwig

project development

50

Phase 2 40


A Creative Gateway into Weimar Nord

2

5

G端terbahnhof Commercial Buildings Parking Mixeduse Buildings Hotairballoon Park Otto Metzer Villa Viehauktionshalle Warehouse Park 2800 sqm Site New Buildinsgs

4

1 2 3 4 5 6 7 8 9

2 3

7

6 2

8 3

2

8

9

2

1

0 10

50 Scale 1:2000

architectural management Professor Dr.-Ing. Bernd Nentwig

project development

Phase 3 41


ld enba Bu ch

Ha lle

A Creative Gateway into Weimar Nord

Erfurt

Guter Bf

Weimar Goethe tram station

Weimar Berkeer Bf

Ba

Warehouse Commercial, Industrial

d

Be

rka

Existed train tracks

Viehauktionshalle,

Otto Hetzer Villa

SculpturetransGarden Future public portation system

Event Space, Film Industry, Culture Programs

Weimar Hbf

Lighthouse Landmark,

IBA Headquarters

G端terbahnhof

Historical Tourism, Memorial

IBA Headquarters

na Je

Green corridor

Phase 4

Existing

Commercial, Residential

architectural management Professor Dr.-Ing. Bernd Nentwig

project development

42


architectural management Professor Dr.-Ing. Bernd Nentwig

project development

43


Thank You!

architectural management Professor Dr.-Ing. Bernd Nentwig

project development

44


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