Competitor Analysis

Shapr is a networking app that allows users to discover professional connections in their area by swiping left or right on potential matches. Each day a machine-learning algorithm suggests 15 relevant people to meet based on the user’s Linkedin integrated profile and interests. 1 If both individuals swipe right, either gender can make the first move to start a conversation. Shapr is currently positioned as a resource for finding a new job or hire, making friends and networking. The user base is primarily younger millennials who are already familiar with the app’s platform, which has a similar interface to Tinder or Bumble. 2 The company’s motive is to spark meaningful professional relationships in a more authentic way than on LinkedIn by connecting users who share similar goals. 3

LinkedIn is a professional social networking website with over 500 million users worldwide 4 and has established itself as the premier medium for professional networking, recruiting, competitive intelligence and business development. Each profile on LinkedIn serves as an online resume where users present their professional highlights and achievements. Users also have the option of going beyond their resumes through post updates, blogs, photos and videos. LinkedIn gives users the opportunity to connect with professionals in their network and also helps them seek out newer connections in the desired industry through their search option. The current user base of LinkedIn is much wider than the other networking tools in the industry and caters largely to individuals between 18 to 54 years old. LinkedIn’s motive is to empower the world’s professionals and create a digital map of the global economy to connect talent with opportunity. 5

Opportunity is a business network that uses a matchmaking algorithm to connect their users with other professionals who can provide employment, sales, networking and relationship opportunities. Users get notified each time someone in their existing or potential network posts sales or job opportunities that match their needs. Opportunity also gives its users a chance to build mutually beneficial personal and professional relationships to broaden their network. 6 With over 1 billion opportunities discovered, 85 million professionals referred and connected, Opportunity currently has over 2 million users from over 190 countries in different industries who are looking for sales leads, new job opportunities (or job candidates) or those that simply wish to grow their network.