Target Market

Sex: Male + Female Age: 21 to 35

Young Professionals (21-25)

Young Professionals are recent graduates and pacific Northwest transplants who want to break into a new industry. They are less established and more active on Bumble Bizz as they are willing to connect with anyone. They are more engaged on social media than average. They are driven by ambition and want to take the world by storm and learn from all the people they can find on the app. As a young entrepreneur, the Young Professional is actively looking for mentor-esque connections on Bumble Bizz.

Established Professionals (25-34)

Established Professionals are entrepreneurs and business professionals. They have already broken into their chosen industry, but want to move up. Through Bumble Bizz, they are looking for a young mentee who can also provide them with a fresh perspective. Established Professionals are inspired and empowered, they are ambitious and proud of their work. They live in urban homes and have a mid-scale income. They have a highset of household technology, likely does not have kids and is a college graduate.