Call to Action

Let’s do this.

It is difficult to alter the perception that networking is cold, but we believe the unique platform of Bumble Bizz is the key to competitive differentiation. The campaign will show driven progressives that Bizz has retained the female-priority features of Bumble 1.0 that carried it to global relevance, while sparking conversations about the status of women in the professional environment. Customers will not so much “redefine” the practice of networking, as they will engage the professional world on their own terms. Bumble Bizz is ready to reintroduce equity into the networking space, which can often feel like begging, rather than a mutually beneficial exchange of information. It really can be a drag, and consumers are ready a change. By the end of December, expect the target audience to know that Bumble Bizz is that change.