Table of Contents 2 4 5 6 7 8 9 10 11 12 13 14 15 16 18 19 20 21 22 23 24 26 28 29 31 32 33 34 37 40 41 2
Meet the Team Executive Summary Campaign Scope The Fight Against Cash Market Analysis Brand and Problem Situation Analysis Traditional Competitors Rising Technology Competitors Primary Target Markets Secondary Target Market The Functional Majority A Sense of Control Geographic Profile Media Objectives Media Overview National TV Podcasts Social Media Digital Influencers Sponsorship Experiential Activation Partnership Out of Home Media Measurement Budget Breakdown Flowchart Campaign Impact Call to Action
Meet the
Team
Ninetofive is a dynamic agency dedicated to fulfilling the unique needs of our clients. Despite our name, we work around the clock to deliver insights that grow the brands we represent. Headquartered in the heart of Texas, we help our clients break through the clutter by providing custom-fit strategy and execution. We strive to make the most out of every opportunity, and we thank Mastercard for entrusting us with this one.
