Influencers #VanLife Millennials have transformed their lifestyles to follow a more minimalist approach, focusing on living with only what they need. Since many millennials grew up during the financial recessession and entered the job market during a difficult time, they have a unique set of values around how they spend their money.1 For millennials, minimalism brings about a sense of financial responsibility and makes people think twice about the ways to make and spend money. With this trend, millennials have introduced the new movement #VanLife, where rather than buying a home, they choose to purchase a camper van/caravan and spend their time living on the roads.2 These affluent millennials actively engage with #VanLife influencers, paying attention to the minimalist lifestyle choices and experience it vicariously through the content. For influencer partnerships, Mastercard will focus on working with those who are followed by millennials as they are the biggest target market and the only one that truly utilizes influencers. Utilizing #VanLIfe influencers will create unique connections with affluent millennials who are looking to take control of their lives in a simple and financially secure way. These #VanLife influencers will showcase how their lifestyle has been streamlined by using contactless payment methods, primarily with fast food and gas purchases.
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Suggested Influencers Sydney Ferbrache (divineontheroad) Kaya Lindsay (onechicktravels) Kathleen Morton (tinyhousetinyfootprint) NoĂŤl Russell (noel_russ) Mitch Cox (mitch.cox)
