Let’s change the game. By dropping the word “Mastercard” from all branding, Mastercard has committed to a digital future of payments. A more interconnected world of commerce demands faster and more secure transactions between entities, and that cannot be guaranteed in a world where cash remains a dominant form of payment. Ninetofive media is committed to Mastercard’s goal of displacing cash, and understands the magnitude of the task. This plan is the beginning of what will be a long fought campaign to normalize digital payments, but it will garner significant brand association and expand the presence of Mastercard in an untapped space. Ninetofive media is here to help you take control. By the end of December, consumers will understand that Mastercard is here to carry them into a new era of digital capabilities.
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