Campaign
Scope
Consumers are finally ready to evolve their payment methods, but because of a lack of information, they are uncomfortable navigating this new payment landscape. This campaign focuses on positioning Mastercard as the premiere brand to give consumers ownership in the contactless payment space, and will feature a central message of consumer agency in how they pay. Ninetofive Media is promoting a cashless world and developing a brand story around control.
Increase the total number of digital transactions in the marketplace while also increasing Mastercard’s share of transactions through omnichannel strategy.
Help Mastercard maintain a top-of-mind awareness among our target audience through strategic experiential efforts.
Position Mastercard as a good way to pay for everyday purchases as well as online purchases.
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