Empathy tools

Understanding scope definition

I selected a few key terms to explore further through quick brainstorms. This helped me scope out where I could identify potential intervention points as well as articulate my problem scope.

IDENTIFYING TARGET AUDIENCE >

� � People who don’t care about health / unproductive about their lifestyle � Tech-savvy young people

� B2B2C model: adopting to existing solutions Through my own analogous experience, I developed a storyboard of an issue that I personally faced with Hong Kong healthcare, specifically when seeking out the GP. I used this storytelling approach to later introduce my FMP during the design thinking pitch.

STORYTELLING JOURNEY