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BRAINSTORMING INITIAL CONCEPTS
EMPATHY TOOLS 👣 Understanding scope definition I selected a few key terms to explore further through quick brainstorms. This helped me scope out where I could identify potential intervention points as well as articulate my problem scope.
IDENTIFYING TARGET AUDIENCE > 🤷 🤷 People who don’t care about health / unproductive about their lifestyle 👩💻 Tech-savvy young people 💸 B2B2C model: adopting to existing solutions
STORYTELLING JOURNEY
Through my own analogous experience, I developed a storyboard of an issue that I personally faced with Hong Kong healthcare, specifically when seeking out the GP. I used this storytelling approach to later introduce my FMP during the design thinking pitch.
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