End of sprint feedback

The innovation sprint enabled me to try out new lenses of thinking I hadn’t implemented in my previous sprint. It pushed me to think even further outside of the box to emphasise uniqueness in my solution. Perhaps also the most challenging sprint yet, it was difcult to wrap my head around all the new concepts we were introduced such as distributed and systemic design.

Taking on such an ambitious project meant there were time constraints I had to face. I struggled to condense my pitch in a way that was sufciently informative of my findings from the second sprint, as well as my new insights from this current sprint. The feedback I received also provoked me to truly take a step back and converge as I would in the double diamond. Diverging/converging was definitely one of the most significant lessons of this period.

Although the progress made throughout this sprint was definitely less than the second, I also found it the most insightful. It established a great start towards the final sprint, as long as I would fulfil all the preparation ahead of time. PERSONAL REFLECTION

WHAT I DID WELL > ✓ Fulfilled a variety of diferent innovation lenses in my project system ✓ Adapted sprint learnings to reiterate project in a progressive way ✓ Conducted initial testing as a step before prototyping even further NEXT STEPS > ❏ More testing! ❏ Prototyping even further to start enabling a brand to emerge ❏ Scale down project with more feasibility ❏ Look back at problem + audience with more clarity

SPRINT 04

BRANDING & MARKETING

> Reiterate from previous feedback > Build FMP upon Design Thinking and Innovation sprints > Determine the brand and personality of service > Consider marketing strategy for launch > Identify various funding streams for service viability > Ideate and refine value proposition according to Business Canvas Model > Consolidate visual design system and wireframes > Prepare for final pitch and end of sprint