4th Block Innovation Projects

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ZAXBY’S

The first Zaxby’s was established in Statesboro, Georgia, near the Georgia Southern University campus, by childhood friends Zach McLeroy and Tony Townley.

Innovations:  Zach put his burgeoning music career on hold, selling his beloved drum set in order to open the first store.  Robert Baxley began his career with ZAX in 1992 as a cook at the company’s third location in Valdosta, GA.  Blake Bailey has been instrumental in building the financial infrastructure that supports this rapidly growing franchise system.

Designed Innovation: We believe that Zaxby’s should have fish. You should be able to put your desired sauce on the fish or on the side. The fish should be served as a meal which includes fries and a drink.

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