April 2011 MiP News

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MiP News JUNE 2011 CONTENTS 1

Editor’s note

2

Current affairs

7 Useful links 8

MiP events

9

Letters

Editor’s note Another quarter comes around all too quickly. John Niland has provided another great article to start us off again and will be at the conference again this year to tell us what we need to keep our businesses growing.

For those of you who are thinking about becoming a Member in Practice, we strongly recommend that you come to the conference and Ian Ross has provided an article to help new MiPs get the most out of the conference. Philip Badger Editor

Referral or rejection? All the opportunities we will ever want are already available from the people we already know or those to whom they can introduce us. People would rather do business with people they know, or know of, than strangers. So why is it that when you mention the word ‘referrals’ you may trigger quite touchy reactions from many people? In fact many professionals would rather starve than ask for referrals. Why are referral conversations so difficult? While the precise reasons vary from person to person, here are some key ones: • They don’t want to create mistrust with the client, by sounding too commercial, or even letting the client know they are looking for more work. • They are afraid the conversation will go wrong in some vague, unspecified (but scary) way. • They are afraid the client won’t provide referrals and that this reflects negatively on them. • Being unfamiliar with this style of conversation, they keep postponing it. • They believe this is a conversation that should be initiated by the client. • They simply forget to have the conversation, even when they know they should and there are no specific fear factors in operation. With some reflection, most professionals would agree that the risks above are minute when seen in the context of the potential benefits of increasing referrals and introductions. Referral business is the easiest to close, the cost of marketing is nil, it reinforces your reputation with the referrer and there is no capacity limit. Seen against all of this, these little pieces of trepidation seem tiny indeed.

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