G1 - CIMA professional gateway assessment (CPGA) - the examiners answers - May 2010

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The Examiners’ Answers for CIMA Professional Gateway Assessment SECTION A Answer to Question One Requirement (a) Customer value statement report Item Sales (units) Sales ($) Standard variable production costs Contribution Delivery costs ($5 per Km) Emergency deliveries ($600 each) Order costs ($100 per order) Discounts (% of sales) Sales commissions (% of sales) Publicity costs (given in $) Total other overheads Profit per customer* Profit per customer margin* (* pre fixed production overhead)

DIY - A

DIY - B

1000 $ 200,000 60,000 140,000 5,000 1,200 500 40,000 20,000 25,000 91,700 48,300 24%

500 $ 100,000 30,000 70,000 2,500 0 400 15,000 10,000 20,000 47,900 22,100 22%

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2

Order

Small garden centre shops 400 $ 80,000 24,000 56,000 4,250 0 1,000 8,000 4,000 15.000 32,250 23,750 30%

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The traditional contribution margin is 70%; when the other overhead costs per customer are included in the analysis then the order is as above, and the small garden centre shops are the most profitable customers.

Requirement (b) When considering the individual profitability of customers and whether to stop trading with one, then the following issues are important: The analysis of customer profitability you are using must incorporate productivity improvements. The decision must be informed by a production and costing system that is as accurate as possible. A system providing accurate customer profitability is essential. May 2010

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Examiner's Answers CPGA


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