E3 – Enterprise Strategy Thursday 2 September 2010 Instructions to candidates You are allowed three hours to answer this question paper. You are allowed 20 minutes reading time before the examination begins during which you should read the question paper and, if you wish, highlight and/or make notes on the question paper. However, you will not be allowed, under any circumstances, to begin using your computer to produce your answer or use your calculator during the reading time. You are strongly advised to carefully read ALL the question requirements before attempting the question concerned (that is all parts and/or subquestions). ALL answers must be submitted electronically, using the single Word and Excel files provided. Answers written on the question paper and note paper will not be submitted for marking. You should show all workings as marks are available for the method you use. The pre-seen case study material is included in this question paper on pages 2 to 6. The unseen case study material, specific to this examination, is provided on pages 8 and 9. Answer the compulsory question in Section A on page 11. This page is detachable for ease of reference. Answer TWO of the three questions in Section B on pages 13 to 17. Maths Tables and formulae are provided on pages 19 and 20. The list of verbs as published in the syllabus is given for reference on page 23. Your computer will contain two blank files - a Word and an Excel file. Please ensure that you check that the file names for these two documents correspond with your candidate number.
E3 – Enterprise Strategy
Enterprise Pillar
TURN OVER The Chartered Institute of Management Accountants 2010