CIMA where business + finance meet
Delivering a 70% increase in leads over an 18 month period ‘CIMA training encourages our people to ask questions, challenge, see the broader context. They are great at numbers, and by using those numbers to contextualise the business situation they can identify the real issues. This has provided our clients with a model to clearly identify risk points and to drive real value’.
Sivarama Krishnan Partner, Risk Advisory Services, PwC India It is clear that the risk landscape facing companies is changing. Organisations and boards responsible for managing risk can see that new challenges are emerging. Global professional services firm PwC is helping organisations move from understanding “known risks” to grasping the impact of “emerging risks”, the full extent of which are often unclear and unknown. ‘For our clients, we are now starting to talk more openly about the impact of oil prices, economic slowdown, terrorism and even the impact of a tsunami”, says Sivarama Krishnan, Partner, Risk Advisory Services at PwC India. “It is about exploring the risks that are not directly linked to the business, but could have a significant impact on that organisations sustainability’. In 2010, PwC developed a graduate programme supported by study towards the CIMA qualification. These graduates had a central role to play in developing a model to evaluate the potential impact of emerging risks, both from a quantitative and qualitative basis.
energy savings and to take into consideration a range of alternative options and emerging risks. ‘This led to a risk driven cost benefit analysis for the client, as opposed to a purely price driven analysis’ says Krishnan. ‘Furthermore, the support provided by the firm’s CIMA trainees has led to a 70% increase in leads generated by deployment of this model’. Krishnan adds ‘our CIMA people bring a range of unique skills that we can take to the clients’ doorstep. Our CIMA people are really intuitive – they do not have a predefined view of models – they see the broader content but grounded in fact’. ‘We are now at the point where our CIMA trainees are leading client assignments. We are impressed at the growth and development seen from these individuals and how the CIMA qualification has supported the exact skill set required to give us market advantage.’
One aspect of this model focused on decisions surrounding green technologies. CIMA students supported the development of a model to calculate
CIMA value: PwC India 70% increase in leads from a risk evaluation model developed by CIMA trainees Zero attrition of CIMA trainees over an 18 month period T. +44 (0)20 8849 2251 E. cima.contact@cimaglobal.com www.cimaglobal.com