Srinivas Krishnan member case study

strategic initiatives.

“CIMA members bring in professional maturity and practical

“CIMA members bring in professional maturity and practical viewpoint which are crucial to a successful

viewpoint which are crucial to a

business.

successful business.

CIMA has definitely helped my growth as a professional who needs to keep himself updated with the changing

CIMA has definitely helped my

business scenario. It is my sincere advice to all qualified

growth as a professional who needs to keep himself updated with the

cost accountants from India to go for CIMA as it will help them grow as a global business leader.”

changing business scenario. It is my sincere advice to all qualified cost accountants from India to go for CIMA as it will help them grow as a global business leader.”

Memberspeak: CIMA India Liaison Office 303, 3rd Floor, VIBGYOR Towers, C-62, G Block, Bandra Kurla Complex, Bandra East, Mumbai 400 051.

T. +91 22 4237 0100 +91 22 4237 0111 +91 22 3291 1383 E. india@cimaglobal.com

Srinivas Krishnan www.cimaglobal.com/india

ACMA, CGMA MD, Crown Worldwide, India

meant for developing and deploying the most effective technology in order to drive quality up and costs down.

Crown continues to design innovative services that support clients' needs.

Given these principles, Crown's strategic objectives include expanding its global presence and service capability through strategic acquisition and organic growth.

“CIMA gives us excellent exposure in application of management concepts in practice.

It has helped me develop my skills for the same and has definitely boosted my growth as a professional.”

Srinivas explains, “Life is much more than Accounting and Management and one needs to keep himself continuously

SRINIVAS KRISHNAN As the Managing Director of Crown Worldwide, India, Srinivas has been responsible for the business in India since

Established in 1965, the Crown Worldwide Group is a privately held company with its global headquarters in Hong Kong. The company serves customers from over 250 locations in 55 countries, providing governments, corporations, diplomats and private customers with global mobility, transportation of household goods and fine arts, departure and destination services, business information storage, high value warehousing, freight forwarding

and third-party logistics.

With business verticals like Crown Relocations, Crown Fine Arts, Crown Records Management, Crown Logistics and Crown Wine Cellars, Crown is committed to continuing the QUEST for service quality excellence. To demonstrate this commitment, Crown developed the QUEST Quality Management Programme and implemented it as Crown Worldwide's global quality programme. It is also

updated with the latest developments in the business arena. CIMA gives us excellent exposure in application of management concepts in practice. It has helped me develop my skills for the same and has definitely boosted my growth as a professional.”

July 2010. He played an anchor role in turning around

Throughout his journey with Crown, he has played various

Crown Worldwide's Indonesian operation in 1998. He was

leadership roles and has been responsible for the growth in

a core member of the Senior Management team at Crown

the respective markets. His role in fixing the corporate

Worldwide Indonesia and won the Performance Award for

structure in Indonesia from a local entity to a foreign

the Best Managed Operation amongst the peer countries

entity for a 100% control was imperative. With his CIMA

in 2001.

learnings and experience, he also spearheaded the internal

An ACMA, CGMA, Srinivas started his career as a Cost Trainee in a German pharmaceutical organisation at the age of 20. With his dedicated efforts and analytical skills, he rose to the role of a Financial Controller with a Hong Kong based company. His journey at Crown Worldwide began at its Indonesia vertical.

A cost accountant from India, he opted for CIMA as it emphasises on overall business instead of a specific function, like Finance, Accounting or Taxation. According to him, this was a major milestone in his career. It helped him grow professionally, rapidly rising within the ranks in MNCs.

audits for the Crown Worldwide group in some of the key operation markets like China, Philippines, India, Russia and Vietnam. “The confidence one gets from passing the rigorous CIMA exams proves to be dynamic in solving business issues”, says Mr Krishnan.

A believer in the concept of continuous learning, Srinivas has also been a mentor to his peers in India, Singapore, Malaysia and China and has guided them on an ongoing basis by corporate training for Strategy Mapping. In one of his important business roles, he also did a due diligence for an acquisition in South Africa and has been a part of the development team to implement Purchase-to-Pay

meant for developing and deploying the most effective technology in order to drive quality up and costs down.

Crown continues to design innovative services that support clients' needs.

Given these principles, Crown's strategic objectives include expanding its global presence and service capability through strategic acquisition and organic growth.

“CIMA gives us excellent exposure in application of management concepts in practice.

It has helped me develop my skills for the same and has definitely boosted my growth as a professional.”

Srinivas explains, “Life is much more than Accounting and Management and one needs to keep himself continuously

SRINIVAS KRISHNAN As the Managing Director of Crown Worldwide, India, Srinivas has been responsible for the business in India since

Established in 1965, the Crown Worldwide Group is a privately held company with its global headquarters in Hong Kong. The company serves customers from over 250 locations in 55 countries, providing governments, corporations, diplomats and private customers with global mobility, transportation of household goods and fine arts, departure and destination services, business information storage, high value warehousing, freight forwarding

and third-party logistics.

With business verticals like Crown Relocations, Crown Fine Arts, Crown Records Management, Crown Logistics and Crown Wine Cellars, Crown is committed to continuing the QUEST for service quality excellence. To demonstrate this commitment, Crown developed the QUEST Quality Management Programme and implemented it as Crown Worldwide's global quality programme. It is also

updated with the latest developments in the business arena. CIMA gives us excellent exposure in application of management concepts in practice. It has helped me develop my skills for the same and has definitely boosted my growth as a professional.”

July 2010. He played an anchor role in turning around

Throughout his journey with Crown, he has played various

Crown Worldwide's Indonesian operation in 1998. He was

leadership roles and has been responsible for the growth in

a core member of the Senior Management team at Crown

the respective markets. His role in fixing the corporate

Worldwide Indonesia and won the Performance Award for

structure in Indonesia from a local entity to a foreign

the Best Managed Operation amongst the peer countries

entity for a 100% control was imperative. With his CIMA

in 2001.

learnings and experience, he also spearheaded the internal

An ACMA, CGMA, Srinivas started his career as a Cost Trainee in a German pharmaceutical organisation at the age of 20. With his dedicated efforts and analytical skills, he rose to the role of a Financial Controller with a Hong Kong based company. His journey at Crown Worldwide began at its Indonesia vertical.

A cost accountant from India, he opted for CIMA as it emphasises on overall business instead of a specific function, like Finance, Accounting or Taxation. According to him, this was a major milestone in his career. It helped him grow professionally, rapidly rising within the ranks in MNCs.

audits for the Crown Worldwide group in some of the key operation markets like China, Philippines, India, Russia and Vietnam. “The confidence one gets from passing the rigorous CIMA exams proves to be dynamic in solving business issues”, says Mr Krishnan.

A believer in the concept of continuous learning, Srinivas has also been a mentor to his peers in India, Singapore, Malaysia and China and has guided them on an ongoing basis by corporate training for Strategy Mapping. In one of his important business roles, he also did a due diligence for an acquisition in South Africa and has been a part of the development team to implement Purchase-to-Pay

strategic initiatives.

“CIMA members bring in professional maturity and practical

“CIMA members bring in professional maturity and practical viewpoint which are crucial to a successful

viewpoint which are crucial to a

business.

successful business.

CIMA has definitely helped my growth as a professional who needs to keep himself updated with the changing

CIMA has definitely helped my

business scenario. It is my sincere advice to all qualified

growth as a professional who needs to keep himself updated with the

cost accountants from India to go for CIMA as it will help them grow as a global business leader.”

changing business scenario. It is my sincere advice to all qualified cost accountants from India to go for CIMA as it will help them grow as a global business leader.”

Memberspeak: CIMA India Liaison Office 303, 3rd Floor, VIBGYOR Towers, C-62, G Block, Bandra Kurla Complex, Bandra East, Mumbai 400 051.

T. +91 22 4237 0100 +91 22 4237 0111 +91 22 3291 1383 E. india@cimaglobal.com

Srinivas Krishnan www.cimaglobal.com/india

ACMA, CGMA MD, Crown Worldwide, India