Raising the bar

PERNOD RICARD PARTNERS UP WITH TRASH COLLECTIVE AND THE SUSTAINABLE RESTAURANT ASSOCIATION TO BRING A NEW, GLOBAL SUSTAINABILITY TRAINING PROGRAMME, BAR WORLD OF TOMORROW.

With the ambition to fully engage the global bartending community, Pernod Ricard has developed a global sustainability training programme called the Bar World of Tomorrow, in partnership with Trash Collective and the Sustainable Restaurant Association.

Initially launched to support the hospitality industry during the pandemic, the training targets both bartenders and bar owners to educate them on sustainable and responsible practices; and encourage them to question their day-today operational practices for a greener and more inclusive approach.

Bar World of Tomorrow is based on five pillars: ingredients; service; bar; staff; and implementation, directly aligned with the UN’s Sustainable Development Goals, and assesses each through the 5Rs model: Rethink, Reduce, Reuse, Recycle and Respect. Bar World of Tomorrow is more than just a training programme, it is a mindset, a commitment for a better and more responsible bar culture. It’s about convening a community and connecting people, sharing knowledge, ideas, and experience to create momentum for change.

The training encourages bartenders to take inspiration from iconic bars like White Lyan, launched by Ryan Chetiyawardana and Iain Griffiths in 2013, which launched without a lemon, lime or ice in sight. The team defied rules with their approach and curiosity, without compromising on the quality of the drinks and the experience they delivered.

It’s this same curious approach that Pernod Ricard want to encourage bars to take and question what they’ve always done, in an effort to drive behavioural change and to become more sustainable. The Bar World of Tomorrow training is free and can be accessed online at www.edapp. com/course/the-bar-world-of-tomorrow.

To continue to share learnings with the bartending community and to provide more information about how to join the movement, Pernod Ricard UK will be exhibiting the Bar World of Tomorrow at Imbibe Live on 3rd and 4th July 2023. The team will be showcasing sustainable cocktails that emphasise one of the 5Rs highlighted in the training, as well as other aspects of responsible hosting. So whether you’re a bartender or bar owner, be sure to pay the stand a visit and be inspired by this momentum for change.

An example of one of the sustainable cocktails that will be on show…

SUPERJUICE TOMMY’S

INGREDIENTS:

• Altos Plata Tequila

• Superjuice

• Agave

• Salt

Superjuice was created in the US over 10 years ago and is a blend of fresh citrus with water. Citric and malic acid creates a liquid that tastes the same as freshly squeezed lime juice and remains stable for a week, yielding at least five times the liquid from fresh limes.