Summer soft drinks to boost the bottom line

LEADING HOSPITALITY SOFT DRINKS SPECIALIST, VIMTO OUT OF HOME, SHARES ITS TOP FIVE MARGIN-ENHANCING TIPS AS WE APPROACH THE KEY SUMMER SALES PERIOD.

Shine A Light On Soft Drinks

A staggering one in four consumers currently opt for tap water during a visit to the pub1. This is a lost opportunity for operators, and highlights the importance of having an appealing, and visible, range of soft drinks. As well as ensuring they feature prominently in fridges and on the back bar, eye catching bar fonts and towers are an impactful way to highlight the options right at the point of purchase. Soft drinks should also be included on the menu, highlighted on drinks lists, and promoted on table cards and posters to help inspire choices more profitable than tap water.

Offer Trusted Brands

With costs rising, consumers are on the lookout for the winning combination of quality and value. At Vimto Out of Home, we offer some of the biggest brands on post mix, including Coca-Cola and Pepsi, while our Premium Mixers by Vimto® range offers the same great quality as the leading brands, at a better price and with strong appeal. Research shows that 66% of consumers are more likely to purchase a drink at the bar if it’s clearly labelled ‘from the makers of Vimto®’ over an unbranded option2

Serve Drinks That Boost Your Bottom Line

As well as offering consumers greater choice, our Premium Mixers by Vimto® range offers operators a great way to boost profits – saving venues up to 29p per pint served compared to its leading brand equivalent3. A compelling post mix range also frees up valuable fridge space for more premium packaged options, offering potential to upsell.

Speed Up Your Serve

This year is full of exciting opportunities for operators, with key events such as the FIFA Women's World Cup and the Rugby World Cup, nestled among the usual summer of sport fixtures. In order to satisfy as many customers as possible and relieve pressure on teams, complementing your packaged drinks range with a wide selection of high quality, value-for-money, post mix drinks can improve speed of service. With up to eight brands on a single gun this can help reduce queues, and thereby boost repeat purchase, all while improving customer experience.

Sustainability Sells

With almost half (45%) of pub, bar and restaurant goers saying a venue’s commitment to sustainability is an important part of deciding where to go and spend money4, offering more sustainable choices is becoming ever more crucial. Draught drinks, including post mix soft drinks, can form a key part of this by reducing waste and packaging. For example, each of our 10L bag-in-boxes is equivalent to serving around 300 glass bottles and saves approximately 2.56kg of PET compared to plastic bottles. For more information, please visit vimtooutofhome.co.uk

1: KAM, Low+No 2022: The Customer Perspective. 2: Toluna consumer survey, October 2022. 3: Based on RRP in February 2023. 4: Nutritics Sustainability