Experience The Spanish Spirit

PUERTO DE INDIAS ARE PIONEERS IN THE GIN INDUSTRY, RESPONSIBLE FOR CREATING THE FIRST STRAWBERRY GIN AND TRANSFORMING THE GIN CATEGORY FOREVER.

The flavoured gin category has become increasingly popular among UK consumers over recent years, with more gin brands and more flavoured gins appearing in the market. Kick-starting this trend was the emergence of strawberry gin, more commonly known as Pink gin, a flavour created by Spanish market leaders in the gin sector, Puerto de Indias.

Now among the top 10 strawberry gins worldwide, Puerto de Indias’ strawberry flavour creation has been copied more than 120 times, making waves in more than a hundred countries. It has also been named the favourite gin flavour in the UK, which is especially true amongst the younger demographic, with over half of 18-24-yearolds rating it as their favourite flavour.

The Story

The story of Puerto de Indias is one of a beautiful accident. The intention of the founders had been to macerate fresh strawberries in alcohol and sell the product to local patisseries, however when spring came, the heat in Seville presented a unique opportunity…The pressed strawberries had diluted themselves into the alcohol, colouring it pink. From there, guided by intuition and passion, came a spirit that no-one had seen before - the original strawberry gin, made completely from natural ingredients. The inventive and beautifully crafted strawberry gin was an instant hit. Through word-of-mouth amongst fans, and the recognisable pink branding in photos that consumers share to social media, the brand sky-rocketed to success and became a worldwide name.

The Uk Market

Keeping the soul of Seville alive and spreading its flavour throughout the world, Puerto de Indias has seen extreme success in the UK market, providing consumers with the well-loved flavours of their strawberry gin, and more recently their new blackberry gin. Research has shown that fond memories and bronzed bodies aren’t the only thing that consumers return from their holidays with - it’s the taste for the Spanish spirit too - 74% of Brits look for gin brands they’ve tried on holiday when they return home, and when asked which Spanish gin brands they’ve tried abroad that they would recommend to friends and family, Puerto de Indias came out top with 37%.

New Blackberry Flavour

Puerto de Indias has recently introduced another carefully blended flavour to their family of gins – The Blackberry gin. With notes of cinnamon, violet and bilberry, this new blackberry flavour is a great choice for those looking for a smooth and refreshing beverage, ideal for both summer and winter months.

For more information, visit www.ginpuertodeindias.com or for a sample, please contact sales@indiebrands.co.uk