KAH Tequila is No.1

BARS, HIGH-END PUBS, HOTELS AND RESTAURANTS SHOULD LIST KAH TEQUILA THIS SUMMER. CONSUMERS WILL BE ON THE LOOKOUT FOR THE BRAND WHICH WAS RECENTLY ANNOUNCED AS THE UK’S NO.1 ULTRA-PREMIUM TEQUILA BY VALUE AND VOLUME IN THE MULTIPLE GROCERY CHANNEL. NOW THAT MORE CONSUMERS HAVE TURNED TO HOME COCKTAIL MAKING, DRINKERS LIKE TO SEE THEIR FAVOURITE AT-HOME BRANDS AVAILABLE WHEN VISITING VENUES.

NielsenIQ data for the past six months* indicates that KAH Tequila is the top performing tequila in its price range within the grocery channel during the period ending 11 March (Copyright. © 2023, Nielsen Consumer LLC.) The performance in the grocery sector of the authentic, 100% blue weber agave tequila brand, chiefly results from buoyant sales through extensive presence in Tesco stores across the UK.

The brand is available to the UK on trade in eye-catching and iconic skull-shaped bottles. It is designed as a smooth, sipping tequila and is perfect for high-margin classic or contemporary tequila cocktails. There are currently three expressions: Blanco, Reposado, and Anejo. A new expression, KAH Extra Anejo, will launch in the UK from July in a different bottle shape, still with bold and elegant packaging featuring Day of the Dead skull designs.

Tina Connolly, Senior Brand Manager

for Amber Beverage UK, said: “KAH is an eye-catching as well as delicious, authentic tequila brand. The brand is now recognised by a growing number of consumers who find this category an exciting one to explore.

“Whilst tequila is not new, the move towards hand-crafted, authentic, sipping tequilas has attracted what is, in effect, a new wave of tequila lovers, whether they are new to the drink or whether they are revising outdated views. The KAH bottles that are available to the on trade, make for an eye-catching full year display and the combined elegance of both the packaging and the liquid will elevate your cocktail menu.”

A strong brand growth trajectory is predicted during the rest of 2023, and ABUK anticipates that volume will be doubled this year.

KAH Tequila is distributed in the UK by Amber Beverage UK, the subsidiary of Amber Beverage Group, the fast-growing global beverage company. For trade sales: sales.uk@amberbev.com www.amberbev.com www.amberbev.co.uk

*Source: KAH claim based on data reported by NielsenIQ through its service for the Tequila category 26 week period ending 11th March 2023, for the UK market and Multiple Grocer channel according to the KAH product hierarchy. Copyright © 2023, Nielsen Consumer LLC.