Tropical tastes

RELAXATION, RICH FLAVOURS AND SUNSHINE SPRING TO MIND WHEN YOU THINK ABOUT THE CARIBBEAN. REDLEG RUM IS A BRAND DISTILLED IN THE SUN AND EMBODIES THE TRADITIONAL, EASYGOING CARIBBEAN CULTURE. OLIVIA YELF, SENIOR BRAND MANAGER AT MARUSSIA BEVERAGES, TELLS US A LITTLE BIT MORE ABOUT THE BRAND.

TELL US ABOUT REDLEG RUM…

RedLeg Rum is created by rum lovers, for rum lovers. The brand blends Caribbean rums that have been meticulously aged in oak barrels and delicately infused with ginger and vanilla, resulting in a distinctive yet smooth flavour profile. The brand takes its name from the RedLeg Hermit Crab, a creature that embodies the easygoing island lifestyle and adapts effortlessly to its surroundings.

WHAT MAKES REDLEG RUM UNIQUE, COMPARED TO OTHER BRANDS?

What sets RedLeg Rum apart from others is the brand’s commitment to sustainability, which is reflected in its eco-friendly packaging. The use of recycled sugarcane

TO MAKE A DELICIOUS PINEAPPLE DAIQUIRI: labels and vegan-friendly materials underscores the brand’s dedication to environmentally conscious practices, making RedLeg Rum a responsible and appealing choice for conscientious consumers and bartenders alike. RedLeg Rum is also glutenfree and vegan, making it an ideal choice for those with dietary restrictions.

Mix 50ml of RedLeg Pineapple rum, 25ml of lime juice, and 10ml of sugar syrup in a shaker with ice. Shake well and strain into a chilled glass.

Garnish with a slice of fresh pineapple and serve!

WITH THE FLAVOURED SPIRITS TREND SPILLING OVER INTO THE RUM CATEGORY IN RECENT YEARS, CAN YOU TELL US ABOUT THE VARIETY OF FLAVOURS THAT REDLEG OFFERS?

RedLeg Rum offers a range of delicious, authentically Caribbean flavoured rums that are sure to tantalize your taste buds. These include Original, Pineapple, Banana, and Tropical. Each flavour is carefully crafted using the same high-quality Caribbean rums as the original RedLeg, which are then expertly infused with natural flavours to create a unique and unforgettable taste experience. In addition to offering a range of authentic flavours, the brand prides itself on a lower sugar content in comparison to the majority of spiced rum brands, with RedLeg Original containing just 0.3g per 25ml.

HOW CAN YOUR RANGE OF RUMS ENHANCE A COCKTAIL?

The range of authentic Caribbean flavours arm bartenders with the tools to easily create fantastic twists on some of the UK’s most popular cocktails. Think Banana Espresso Rumtini, Tropical Mojito, or a simple but delicious Pineapple Daiquiri.

WHICH TRENDS SHOULD VENUE OPERATORS KEEP AN EYE OUT FOR WITHIN THE RUM CATEGORY THIS SUMMER?

Flavoured spirits are increasingly in demand in the rum category. This is due to the rise of the craft cocktail movement, which has helped to popularise unique and creative flavour combinations in spirits. Also, the growing interest in premium and artisanal products is another key trend in the demand for flavoured spirits. Consumers are increasingly seeking out high-quality, handcrafted spirits that offer unique and interesting flavour profiles. Venues should also be mindful of the growing demand for sustainable and eco-friendly rums, as consumers become more aware of the environmental impact of their purchases.

www.redlegrum.com