Caribbean treasure

WHEN YOU THINK OF CARIBBEAN SPIRITS, YOU THINK OF SUNSHINE, BOLD FLAVOURS AND GOOD TIMES. MEZAN RUM IS A BRAND STEEPED IN CARIBBEAN HISTORY, DEVELOPED BY THEIR EXPERT CELLAR MASTER TO BRING CONSUMERS A HIDDEN TREASURE FROM THE REGION. BAR MAGAZINE BRINGS YOU AN EXCLUSIVE INTERVIEW WITH OLIVIA YELF, SENIOR BRAND MANAGER AT MARUSSIA BEVERAGES.

TELL US ABOUT MEZAN RUM…

MEZAN has built its reputation on a bold choice: no added sugar, no colouring agents, and no chill filtration. Thanks to this uncompromising approach, the brand presents an authentic selection of traditional and vintage Caribbean rums that meet these demanding criteria. Our philosophy is to offer pure, standout rums with a unique flavour profile that reflects each origin and each distillery. With MEZAN, the character of each rum is preserved and enhanced. Not only does the brand have its two blended Rum offerings, Jamaica XO and Chiriqui, but MEZAN also has a range of vintages from the distilleries across the Caribbean, meaning consumers can taste rums as they were intended. Our favourite are Panama 2010 and Dominican Republic 2012.

MEZAN DESCRIBES ITSELF AS ‘UNALTERED’, WHAT DOES THIS MEAN?

Created in the tropics, in the cradle of rum, MEZAN rums are unaltered and contain no artificial additives. For centuries, rum production has flourished throughout the Caribbean, creating a range of flavours and styles unique to each place and distillery. MEZAN rums have been meticulously selected to capture the depth and diversity

Hedonism Cocktail

INGREDIENTS:

50 ml- MEZAN Jamaica XO

15 ml- Banana liquor or syrup

1 slice- Fresh ginger

1 pinch- Allspice

METHOD: of the Caribbean, offering the purest and most authentic flavours. This unaltered mentality offers consumers to taste authentic Caribbean rums as they should be, direct from the distilleries, without having to step foot on a plane.

Directly in a glass, add the slice of ginger and 1 pinch of Allspice and crush with a pestle. Add 2 or 3 big ice cubes, then, pour the banana liquor and the MEZAN Jamaica XO and stir with a spoon for 30 seconds.

HOW CAN MEZAN RUM FIT INTO THE COMPETITIVE RANGE OF SPIRITS THAT A VENUE OFFERS?

MEZAN Rum not only fits in, it stands out from competitors. The MEZAN quality charter outlines a radical set of requirements. From the outset, MEZAN has advocated a raw, natural style for its rums.

WHICH TRENDS SHOULD VENUE OPERATORS KEEP AN EYE ON WITHIN THE RUM CATEGORY THIS SUMMER?

Rum is predicted to have a huge comeback in 2023 – particularly in the cocktail scene due to its versatility. In 2022, rum sales in the UK outpaced whisky for the first time, becoming a £1 billion market – the third largest market for rum in the world. In other exciting news, keep an eye out for a range of brand new MEZAN Vintages that are due to launch this Summer! www.mezanrum.com