Mr Fogg’s fanciful gin creation

WE ENTER THE EXTRAORDINARY WORLD OF MR FOGG’S, LEARNING MORE ABOUT THEIR RENOWNED LOVE FOR GIN. REJUVENATING, REFRESHING AND FLORAL – WE INTRODUCE QUACK’S COMPOUND, THE POPULAR GINBASED COCKTAIL SERVED AT MR FOGG’S APOTHECARY IN MAYFAIR.

ABOUT MR FOGG’S

Well-loved for their unique and eclectic hospitality concepts, Mr Fogg’s is a unique collection of bars across the city of London, which transports guests back to the Victorian era. Since launching its first venue in 2013, Mr Fogg’s has expanded its selection of mesmerising locations which include Mayfair based Mr Fogg’s Residence - modelled on the actual home of Jules Verne’s character Phileas Fogg, Mr Fogg’s Apothecary - just opposite Claridge’s, Mr Fogg’s Tavern - a Victorian-inspired pub in Covent Garden, and Mr Fogg’s Gin Parlour, which serves over 200 gins. More recently has been the arrival of three new Mr Fogg’s concepts, Mr Fogg’s House of Botanicals – a Fitzrovia-based floral oasis, Mr Fogg’s Society of Exploration - just minutes away from Charing Cross station, as well as the newly launched Mr Fogg’s Pawnbrokers in Soho.

About The Menu

Showcasing an immersive experience with experiential elements, Mr Fogg’s cocktail list is both creative and expansive. Echoing the theatrical décor of the Victorian era, the drinks menu features an enticing range of cocktails, each of which are created with an inventive and exotic mix of ingredients. Mr Fogg’s originality, innovation and attention to detail in their drink offerings is undoubtedly what makes them so successful among customers, as it provides the wow-factor and caters to a wide range of palates. In the vastness of drinks options, gin is a recurring base spirit across the drinks menu and is valued highly by Mr Fogg’s and their customer base. Speaking to Simone Spagnoli, Group Bars Manager at Mr Fogg’s, we ask about the role of gin in Mr Fogg’s venues: “Gin plays a huge role. Since the gin boom in 2009, we have increased the number of cocktails on our menu featuring the spirit.”

It is clear that the demand for gin has increased immensely over recent years, and it has become a firm-favourite amongst consumers. It is important to consider the ongoing demand for gin, and how your venue can capitalise on this trend. Ask yourself: Are you meeting the demand for gin at your venue? Do you have a varied selection of gins available? Does your cocktail menu feature one, if not a few, ginbased cocktails?

Another pull-factor of gin is its versatility: “Gin’s versatility is shown in the myriad of cocktails that can be made from the spirit”, adds Simone. This places gin as a crucial and valuable spirit to stock at your venue, as it can be used in an array of drink offerings and can be adapted to cater to a wide range of tastes.

About The Cocktail

Quack’s Compound at Mr Fogg’s Apothecary Mayfair

INGREDIENTS:

• Bombay Bramble gin

• Essentiae lemon verbena liqueur

• Fresh lime juice

• Bergamot syrup and cardamom bitters

• Franklin & Sons rose lemonade

In true Mr Fogg’s style, this cocktail is served in a balloon flask over dry ice.