Theatrical mixology

HERE AT BAR MAGAZINE, WE ARE ALWAYS ON THE LOOKOUT FOR INNOVATIVE BRANDS WHO CAN BRING SOMETHING UNIQUE TO THE GUEST EXPERIENCE WITHIN HOSPITALITY. JETCHILL LTD. ARE A COMPANY WHO DO JUST THAT; THEY DESIGN AND MANUFACTURE THE FLAVOUR BLASTER, WHICH BRINGS FLAIR AND CREATIVITY TO THE FOOD AND DRINKS YOU SERVE IN YOUR VENUE.

We were delighted with the opportunity to sit down with Director and Co-Founder of JetChill Ltd., Robert Flunder, who answered some questions exclusively for you.

TELL US ABOUT THE CONCEPT OF FLAVOUR BLASTER, HOW THE PRODUCT WAS CREATED AND YOUR EXPERIENCE BUILDING THE BUSINESS…

Funnily enough, the idea was first sparked at a trade show in Las Vegas. We started as a small, 2-person company and we now employ 16 staff members, and operate from a 9,000 square foot factory. We design and manufacture 50 different products and sell to the greatest bars in over 150 countries round the world, including to huge international groups like Disney, Diageo and Hyatt.

This has all been achieved in 10 years, as we plan and execute everything ourselves, including R&D, design, prototyping, manufacturing and retailing; this allows us to create products that are completely unique.

HOW CAN FLAVOUR BLASTER ENHANCE THE HOSPITALITY EXPERIENCE FOR CONSUMERS?

Theatrical mixology is becoming increasingly popular as consumers are looking for hospitality venues to provide experiential services; however flair mixology that ‘wows’ the crowd isn’t a simple task. Flavour Blaster’s patented technology infuses any food or drink of your choice with aromatic flavours. This can be used to create amazing theatrical mixology, enhancing any food and drink service. The Flavour Blaster has a number of applications, and can be used on all types of drinks, and throughout the whole of your food menu. Flavour Blaster will excite your customers and drive repeat business.

It also provides an exceptional marketing tool, as a lot of your guests will share photos of their experience at your venue on social media. Theatrical mixology and ritual serves are constantly growing in popularity, and this will help you increase your reach, purely through word of mouth and at no cost to your venue.

WHAT FEEDBACK DO YOU GET FROM HOSPITALITY VENUES?

Genuinely, everyone loves the product. The product is so quick and easy to use, but the results are so exceptional, that staff incorporate it into every service. It really helps with skills shortages in hospitality too. Some venues don’t have a high-end, flair mixologist working every shift, and Flavour Blaster allows them to add an exciting element of theatre to their serves, without trying to tackle something that is too complicated for their skillset or time limitations on busy shifts.

For venues who buy from us direct, we offer an abundance of additional services, including training, product warranty and even creative ways that they can incorporate Flavour Blaster into their menu. www.flavourblaster.com