Barber Magazine August 2022

WWW.THEBARBERMAGAZINE.CO.UK

AUGUST 2022

FEATURING: URBAN JACK | THE CON HAIR BARBER | SUNNY GUAN

Fresha_Print_barber_420x297.indd 1

11/01/2022 16:58

The Retailing, Style & Uniform Issue

Contents

W

ow, what a hot July. I can’t believe that we actually lived through the hottest Summer on British record – I hope you all wore sun cream!

This issue, we’re tackling some of the industry’s top queries on how you should be styling yourselves, your staff, your businesses and more in our Style & Uniform focus from page 11.

As always, you’ll find our regular Create This Style featuring Beggars & Squires, right before a mini-feature on retailing.

Alongside a selection of fantastic barbering from around the world, we hope that this issue helps to fill in some of the mental gaps on style, uniform and retailing to your clients.

From myself, and everyone here at Barber, we hope that you have a fantastic month and we’ll see you in September!

8

Editor

12

WWW.THEBARBERMAGAZINE.CO.UK

AUGUST 2022

FEATURING: URBAN JACK | THE CON HAIR BARBER | SUNNY GUAN

On the cover:

22 4

thebarbermagazine.co.uk

Image courtesy of REM Design www.rem.co.uk

@thebarbermagazine

@BarberMagUK

/BarberMagazine

28 Editor Connor Jenkins connor@tgmpublishing.co.uk Commercial Director Mike Smith mike@tgmpublishing.co.uk 01795 509102

26

Design and Production Grant Waters, James Taylor 01795 509108

In this issue: 11 18 21 26 28

Credit Facilities Manager Lauren Sharpe creditcontrol@cimltd.co.uk 01795 509103

Style and Uniform: Curious as to how a uniform or stylish theme amongst your staff can help business?

Look no further from page 11!

Digital & Web Developer Matt Coppard

Create This Style: David Lloyd talks us through this month’s CTS. Retailing: Are you making the most of selling to your clientele? We talk with a professional so you don’t have to.

Barbers Around the World: We take a trip across the Atlantic to see how Canadian barbers operate.

Barbershop of the Month: The Mane Barber tells us all about their business. /BarberMagazine

Managing Director John Denning © 2022 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

@BarberMagUK

@thebarbermagazine thebarbermagazine.co.uk

5

Industry Update Hair & Beauty Industry showing good signs

A

fter a long, hard two years, the sector is finally showing again the more positive signs of recovery and levels of business confidence that we first saw in September 2021. However, the sector is still in a fragile place within a ‘perfect storm’ of rising staff costs, energy prices and supply price inflation.

The NHBF State of the Industry survey,

which took place between 27 June and 8 July this year, shows businesses feeling more confident as they travel on the path to business as usual.

Richard Lambert, chief executive of the NHBF says, “It’s encouraging to see that two thirds (64%) of businesses are now confident of their survival which is up from 57% in April.

This means that the measures that

we have been asking governments across the UK to address are still vitally important to help this 31% survive and all other hair & beauty businesses continue to grow.”

OSMO announces new technical educator: Jamie Twelvetree

B

ritish professional colour house, OSMO is delighted to announce the appointment of a new Technical Educator, Jamie Twelvetree.

Starting his career at the tender age of fifteen within the renowned Steiner group (later to become part of Regis) and gaining his training at Raymond’s in Birmingham, his passion for knowledge and sharing skills shone through at an early age.

Jamie brings a wealth of experience and education passion to the OSMO family. Based in Leicester, his role within OSMO will see Jamie focused within the UK to provide education for OSMO wholesalers and distributor partners.

“We’re so excited to welcome Jamie to the OSMO family as our Technical Educator alongside our Global Educator, Lesley Stitt. His passion for education and our industry is great to see and we’re very much aligned with his enthusiasm

for the importance of education and his ability to inspire others. Jamie will be a real asset to our team, and we’re thrilled to be able to share his training skills with our customers,” OSMO Brand Manager, Sinéad McLaughlin concludes. Visit www.osmo.uk.com

Ted’s Grooming Room makes the cut for the Sloane Stanley Estate

S

loane Stanley announced the signing of London’s ‘most authentic barbers’, Ted’s Grooming Room, at 283 Fulham Road, with the brand set to open at this location by early September.

The new 645 sq ft traditional barbershop, designed in-house with a 1920’s cinema theme running throughout, will feature the brand’s traditional barber chairs, eclectic décor and will provide an immersive and intimate experience for every visitor.

6

thebarbermagazine.co.uk

Ted’s Grooming Room’s new Fulham Road barbershop will offer authentic and prestigious Turkish grooming services, including massages, a hot towel service and even ear-flaming.

Hannah Grievson, Property Director at Sloane Stanley said: “Ted’s Grooming Room will be a fantastic addition to Fulham Road and builds upon our beauty offering.”

Muzaffer Muharremoglu, Managing Director at Ted’s Grooming Room added: “London is our home, and we

@thebarbermagazine

@BarberMagUK

know immediately when we find the right next barbershop location that is reflective of our brand.”

This news follows wider Sloane Stanley announcements for the King’s Road, including the recent opening of Heal’s and a new upsized Sleep.8 London flagship store soon to launch following a £200k investment.

/BarberMagazine

Specialist purveyors of quality barber furniture for over thirty years.

Legend Chair

Nova Reception Desk

Cadilla Chair

Remi 2 Pos. Island

Chrysler Chair

York Mirror

Sienna Reception Desk

Hove Mirror

Vintage Jack Chair

Bala Mirror

Legacy Chair

Strand Two Pos. Unit

FREE NATIONWIDE DELIVERY - FURNITURE LEASING SPECIALISTS - BEST PRICES & HONEST ADVICE

WWW.SALONFURNITURE.CO.UK 0151 523 0132 ConceptSalonFurniture

@concept_salon

conceptsalonfurniture

PROMOTION

Urban Jack Urban Jack tells us a little about added services and upselling that could boost revenue for your barbering business.

O

ffering your clients added services is a great way to boost the bottom line. At this time of year, we often come across the upsell, that holiday flight where you can add priority boarding or extra luggage in the hold.

Cross sells and upsells don’t need to be pushy but they can offer your clients significant added value, help grow your business and build brand loyalty.

If you don’t already offer skincare products to your customer base, now may be a great time to start. Rather

8

thebarbermagazine.co.uk

than offering a brand widely distributed through mass retail, why not offer something more bespoke and unique?

This way, you are offering something different and giving your customer a reason to come back.

At Urban Jack, we believe in offering great products that are results-driven.

Our products are highly natural and made in the UK. Our fuss-free approach means that a tight range allows you to offer your customers a complete skincare regime without asking them to buy a whole basket full of products.

@thebarbermagazine

@BarberMagUK

Urban Jack products have gained enviable reviews. A simple daily regime would consist of our refreshing Face Wash, moisturising Shower Oil and Defensive Moisturiser.

As an independent brand, we are passionate about supporting other independents. That’s why you can order from us direct at great trade prices, get in store promo materials and order in small quantities.

Learn more about us at urbanjack.com and get in touch to discuss pricing and delivery.

/BarberMagazine

SKINCARE DEFENCE FOR MEN Protect your skin from Shaving Rash, Urban Pollution & Premature Ageing

urbanjackuk

www.urbanjack.com

Barbicide - No pretender Every client, every time

10

thebarbermagazine.co.uk

@thebarbermagazine

@BarberMagUK

/BarberMagazine

Style & Uniform We’re taking a look at the importance of style and uniform within your barbering business. Photo by Nick Karvounis (@nickkarvounis on Instagram).

/BarberMagazine

@BarberMagUK

@thebarbermagazine thebarbermagazine.co.uk

11

STYLE & UNIFORM

Suited and booted Something which has been passed down the generations of barbering, whether it be classic barbershop aprons to snazzy t-shirts, is the importance of a good uniform.

We take a look at why it’s beneficial for your business.

12

thebarbermagazine.co.uk

H

aving a uniform within your barbering business is one of the best things that you can do for your brand. It doesn’t just have to be as simple as a t-shirt or an apron, but rather something that really represents what you and your team are all about. It provides a sense of teamwork, togetherness and can really add a touch of professionalism to your business.

Lewis Sidney ‘Sid’ Macintyre (@siddabarber on Instagram), is a hairstylist at CleanCuts Barbershop in Guildford, a place which has a strong emphasis on family within the barbering industry.

Sid explains how uniforms really can provide a strong sense of inseparableness within a barbershop: “I think having a uniform in a shop is a great thing to do! From a t-shirt to an apron, the design choices are endless!

“For the staff, it gives a sense of unity and togetherness, and can be good for team spirit. It’s also great if you are trying to create a brand for your shop, as it helps you stand out from the competition and people can recognise you at a first glance.”

“It’s also worth pointing out that, by

@thebarbermagazine

@BarberMagUK

having a uniform, you don’t end up getting the clothes you would have worn covered in colour and hair. This takes away the stress of deciding what to wear each day!”

This is all well and good, especially for morale within your team, but one of the most important to aspects to focus on is the impact a swanky uniform can have on clientele. As well as providing a feel-good look for the staff you share the barbering space with, Sid explains how his clients reacted to the CleanCuts uniform: “We got great feedback immediately. People love our branding, and our caps are so popular we actually started selling them to some of our clients.

“This has been great for getting the word out and, as all the branding matches the shop and our social media pages, people are now recognising us a lot more. I think clients like it as it looks professional and if you’re in a shop with lots of staff, it can make you look like a stronger team.”

Sid continues to explain that having a uniform has really helped the CleanCuts brand to stand out from the crowd. This extends to the marketing of the shop, providing another route of retailing that /BarberMagazine

MASTER HAIR LOSS [SO YOUR CLIENTS DON’T HAVE TO]

Join forces with DENSE®, created with Juvida, the most trusted hair loss transplant clinic in the UK*, to learn everything you need to know about hair loss - and help to transform the lives of your clients. Level up with our professional hair loss programme.

Discover more at: densehairexperts.com/become-an-affiliate/

SCAN ME

*Guild of Healthcare Pharmacists

STYLE & UNIFORM

will heighten how much your business can grow, ultimately resulting in even more clientele.

“If I pop out on my lunch wearing the uniform, I’m a walking advertisement,” Sid continues, “I’ve gained a few customers from just going down the road to get a sandwich. I think it’s good for some customers to have that familiarity as well. By having the uniform on, it can really help a person feel more at ease.”

So, we’ve heard about how by representing your business with a uniform, you can make yourself more recognisable to potential clients, but what would be the best way to attach your brand to it? The simple answer is to add your own logo or company branding to it, pairing the professionalism of the uniform with any imagery associated with your business.

Sid explains that the CleanCuts uniform specifically consists of a branded CleanCuts t-shirt, Dri-Fit top, cap and jeans, with their own branding on. The fun doesn’t stop there, however. Sid explains: “I’ve seen other barbershop teams wear aprons, baseball jerseys, hoodies or t-shirts for their uniform. I think you need to find the clothing that fits the style of your shop.

“If you can get your shops brand embroidered onto the clothing then even better. I think all shops should try to

14

thebarbermagazine.co.uk

have some kind of dress code or uniform, even if it’s just getting all staff to wear the same coloured clothing. I think you will be surprised at the difference it makes.”

Overall, the number one piece of advice is that you should really be focusing on keeping things simple, without overcomplicating. Sid recommends simply starting with a batch of team t-shirts and starting with just that, then you can look at things a little more in-depth as time passes.

Even when it comes down to a logo,

@thebarbermagazine

@BarberMagUK

if you’re just starting out, the key is simplicity. Sid explains the usefulness of a minimalistic, simple approach: “Our logo is a simple “CC” with a clipper hanging over. It’s bold and effective! You want people to look at it and immediately know what they are looking at.

“As for clothing, choose something that you can actually wear for ten hours standing at a time. We chose a Dri-Fit style top to wear when it’s hot and I can tell you, it’s kept me cool throughout this hot weather! There are

/BarberMagazine

STYLE & UNIFORM

some great companies out there that are worth checking out as they have a good selection or clothing and good turnaround times.”

It’s important to remember that not only is the industry a coalition of stylists, hairdressers, barbers, business owners and the like, but overall it comes down to working in the barbering and fashion industry. This comes with an assumed standard of demonstrating to not only

your staff, but clients alike, that it’s important to maintain a somewhat appropriate stylish approach to your work.

“Working in the fashion industry, I think we all feel the pressure to look good.

When you have a busy shop, you want to impress the people around you. By having a uniform in place, it takes away the peer pressure and anxiety each morning of trying to keep up with the

trends and keeps a level playing field within your shop.

“Wearing a uniform can really help you feel like you’re part of a team and, in-turn, this should help productivity and gaining new clients.” Finishes Sid. If you’re thinking of making the switch to a uniform for your barbering business, then it’s important to check with your staff for some added feedback, or maybe even to chime in with the design process.

At the end of the day, the uniform will be representing all of you so it’s important to take into consideration that everyone needs to be happy, comfortable and looking at the top of their game.

Follow @siddabarber and @cleancutsbarbershop_ on Instagram.

Sid’s pros for wearing a uniform • Raises team spirit • Adds brand identity • Looks professional • Creates familiarity • No more hairs on your clothes

16

thebarbermagazine.co.uk

@thebarbermagazine

@BarberMagUK

/BarberMagazine

CREATE THIS STYLE

The High-Taper Fade with Pattern David Lloyd, owner of Beggars & Squires in Telford, has been in the barbering industry for over seven years. With one of the most popular barbershops in his area, and recently venturing into tutoring, David talks us through a high-taper fade with a pattern.

I

have chosen to show you my steps to a high taper fade. I think it’s key to have this cut in every barber’s arsenal because of its popularity and potential growth. I can see this style overtaking the skin fade, especially if we see a surge in longer haircuts, which I know a lot of barbers would be dreading!

Originally an afro-style cut, the high taper fade has slowly made its way in to many other hair types over the past few years. A clean high-taper fade is a thing of beauty, so here are my steps of how to achieve this cut yourself!

Follow @lloydyhair on Instagram.

18

thebarbermagazine.co.uk

@thebarbermagazine

@BarberMagUK

/BarberMagazine

CREATE THIS STYLE

Step one – Create Guidelines

Step two – Fade Neck

Step three - Fade Temples/ Sides

Your first step to a high taper fade would be to create the guidelines. Always start with a longer guard size (in this case a number 2) around the neck and temple.

Creating an arch shape on both areas, put in the bald guidelines a couple of inches lower with the trimmer and foils.

Using your own techniques you would use to do a skin fade, start fading out the neck area. Personally, I think a descending fade is best for a taper but whatever method you find most comfortable will be fine. Here, I used only a 1 guard open and closed, and a half guard open and closed. Top tip - Make sure to leave weight on both edges to make the line up look extra sharp.

Repeat the previous step on the sides/ temple area. Again, leaving a little weight around the edge (box zone) to make the line up sharp. Constant combing on afro hair types can really speed the fading process by keeping the area smooth, therefore making it easier for your clippers to do their thing. Top tip - Use the edge of your clipper blade to fade out any harsh lines.

Step four – Refining

Step five – Shape/Line Up

Step six – Add Pattern

I’m using this stage of the haircut to refine the fade on the neck and temple areas. You see a lot of barbers skipping this stage on afro hair types, but by using a simple smoothing technique by running an open blade (half) down against the direction of hair in a combing effect, this really improves the visual look of the fade. Top tip - make sure your clipper is at the correct angle, too low and it won’t smooth anything, too high and there’s more possibility of taking a chunk out of your client’s head.

Your taper fade should be looking complete at this stage, but still slightly untidy. It’s now time to shape up/line up the perimeter of your cut. This really makes the taper stand out. I always start with the trimmers and end with the cutthroat razor to make the line up extra sharp. Top tip - On afro hair types, I find pressing the trimmers on the desired line you want gently and dragging away from the hairline is the cleanest way to shape up.

Like most hairstyles today, you’ll want yours to stand out from the crowd.

Whacking a little pattern in your client’s hair is probably the best way to achieve this. This is where you can use your own creativity to make your taper fade that little bit better. Top tip - Always finish a pattern with a cut throat razor to make it pop.

/BarberMagazine

@BarberMagUK

@thebarbermagazine thebarbermagazine.co.uk

19

Learn the life changing art of Scalp Micropigmentation Come and learn with some of the industries experts on a 3 or 4 day training course.

Individual and small group courses to maximise the learning experience from our easily accessible clinic in Canterbury.

Courses cover the theory behind hair loss, the SMP procedure, anatomy and physiology of the scalp, hairline design, application and blending and much much more....

Gain the knowledge, skills, practical experience and confidence to carry out this life changing procedure

Tel: 01227 678046 Email: scalpclinicinfo@gmail.com

www.thescalpclinic.co.uk

TheScalpClinicCanterbury

@andrea_thescalpclinic

Retailing Retailing should be one of the biggest parts of your business, so why aren’t more barbers ˇ ˇ (@dafidvor on Instagram). utilising it? Find out in our retail focus! Photo by David Dvorácek

/BarberMagazine

@BarberMagUK

@thebarbermagazine thebarbermagazine.co.uk

21

RETAILING

Retailing, selling, merchandising…

Now, more than ever, you should be thinking about the best ways to be selling products to your clients. Lee, The Con Hair Barber, has been in the industry for 11 years, is a Gamma+UK and Elite Steel ambassador, and is sponsored by Crazy Bull. Today, he tells us about the importance of retailing.

I

n a time where nearly everything can be bought online, we’ve found that there are many who are losing their touch when it comes to inperson marketing for their barbering business.

This can boil down to mistakes being made when selecting the best for your business as, naturally, it can be to make a decision for what products you want to best represent your company.

Lee explains: “If you’ve got the wrong decision lenses on, it’s pretty difficult to be able to discern what is quality and what is not. What also appeals to you as a barber also has to appeal to your clients for it to retail well.”

For Lee, Crazy Bull ticks all of the boxes. Not only can he decide if he wants to create a promotion, but they also fit Con Hair aesthetically and fit in perfectly with his brand vibe.

“It’s a win-win because I’m happy to work with the products daily,” Lee continues, “They’re great quality, and

22

thebarbermagazine.co.uk

the look is modern and perfect for my client base. This means that I don’t have to do any hard selling, it’s just a matter of me using the products on my clients with pride, and my clients asking me to purchase some to use at home. The Crazy Bull is exceptional because the

@thebarbermagazine

@BarberMagUK

products are high-spec, which means they work effortlessly to style and wash out just as easily.”

Lee’s clients know that he’s a person who holds his cuts to a high standard.

It’s clear that when he uses a product, it’s because he feels that it is best for that specific cut and hair type. Because of this, the products essentially sell themselves, and aren’t going to break the bank for your clients. The added ability to talk your clientele through how to use it, as well as provide a demonstration, has the potential to increase the revenue that you would receive for a haircut.

We here at Barber feel as though it’s important for you to always be on the lookout for opportunities, such as partnering with brands that you could potentially market to your clients.

Lee is sponsored by Crazy Bull and explains his thoughts on working with brands: “I’ve been very fortunate to have caught the eyes of a few brands in my /BarberMagazine

REM-Barber.qxp 05/07/2022 09:42 Page 1

SINCE

1918

Barbershop DESIGN

Using our industry expertise and creative flair, REM Design can help you plan your dream Barbershop, offering advice on products, colours and layout to help you get the most out of your budget. Whether your space is large or small, and regardless of budget, we are always excited by the opportunity to create an environment that is stimulating, motivating and inspiring for both staff and clients alike. With an extensive range of furniture to choose from, you can personalise your space by using our REM Design service.

The REM Design experience begins with one of our knowledgeable team members arranging to meet with you to discuss your project.

During this visit, accurate site measurements are taken before discussing your needs and preferences, and explaining the REM Design process - detailing styles, colours, quantities and potential layouts to help you realise your dream. Once back in the office, our Design Team uses the measurements taken to create a set of bespoke scaled floor plans and 3D visuals to suit your brief.

Our State of the Art, CAD technology ensures that these visuals accurately represent both your space and our design. We combine your vision with our expertise to deliver a range of inspired designs that will accurately represent your brand. When your requirements include items not offered in our standard range, such as reception desks, seating or styling sections, we can design and build bespoke solutions to your exact specifications. At REM, we understand that modern working environments have to be responsive to the changing needs of the contemporary workplace. With this in mind, the designs we offer are inspirational and tailor-made to reflect the image and reputation of your space.

THIS SERVICE IS AVAILABLE FOR £295 +VAT WHICH IS REFUNDABLE ON PLACEMENT OF AN ORDER TOTALLING £3000 OR MORE.

W: WWW.REM.CO.UK E: SALES@REM.CO.UK T: 01282 619 977

RETAILING time. The truth is that brands out there are not interested for the right reasons.

Some may seek out your social media status and think they will grow heavily.

“Crazy Bull is a bit different than most because it consists of people that are hands-on in this industry. We’ve got a great relationship and collaborate for mutual growth. While I am sponsored (I get free products and bits), our two brands align very well, so it’s not a case of them demanding. I just create things for my own socials and find ways to add little values for both of us. They help promote me on their socials, which expands both of our opportunities together. Ultimately, they’ve been great to work with and we’re hoping to do more together in the near future.”

From a barber-to-client standpoint, Lee explains that the best sales will come from having a genuine personality. If you decide to work with, or stock, a certain brand, it’s crucial that you stand by your decision.

If you’re proud of the brands you work with, profit will follow suit as you’re showing your clients that this is something that you trust and can confidently say when it’s for them.

Lee finishes by stating that one of the biggest parts of retailing to clients is the personality behind it: “You have to know your products, explain them in a way, demonstrate the values, smile when you smell the product or use it in their hair. Ask them if they’ve ever used the product before and remember that you might be the one introducing them to something that will change their style forever. That’s half of the sales battle!”

Retailing within your business brings a lot of financial opportunities for barbers from every neck of the woods. Working with the right brand and demonstrating to your clients that the product is right for them can help you see nothing but some added revenue.

Follow @the_con_hair_barber on Instagram.

24

thebarbermagazine.co.uk

@thebarbermagazine

@BarberMagUK

/BarberMagazine

BARBERS AROUND THE WORLD

Sunny Guan We sat down with Senior Stylist at Glassbox Barbershop, Sunny Guan, to discuss barbering in Toronto, Canada and his thoughts on Canadian barbering compared with UK barbering.

Hi Sunny. What can you tell me about your barbering career?

I was attending university for a degree in economics. It was here I began trying to cut my own hair with some cheap clippers I found at a department store. I was living on campus and my neighbours started asking me to give them haircuts.

There weren’t many places around to get your hair cut at the time, and a lot of people didn’t have the highest standards for haircuts to begin with, so, fortunately for me, I had the opportunity to learn and grow through trial and error for a couple years. However, hair was not the original plan. I had to appease my parents by finding a “career”.

After graduating from university, I bounced around a variety of corporate

26

thebarbermagazine.co.uk

@thebarbermagazine

@BarberMagUK

/BarberMagazine

BARBERS AROUND THE WORLD

jobs. I spent time doing sales, marketing, and worked at one of the top banks in Canada; however, the clippers never left my hands. I would work nine to five, and still find myself cutting hair. I started to notice I was unmotivated, tired, and ultimately unhappy while I was at work.

I looked at my superiors and thought, “this is not where I want to be and not what I strive to be. Perhaps it’s time to place my eggs in another basket.”

After a couple years working at a local barbershop, I discovered Glassbox Barbershop and the world of precision cutting. I became fascinated with the

techniques and knowledge that I could become capable of doing more than just fades. In search of more, I spent a year working in London, England. I invested in education from the likes of Josh Lamonaca and Charlie Gray at Menspire Academy, as well as Vidal Sassoon.

Now, I’m happily working behind the chair, and have also become an educator for Glassbox.

What are the key differences between barbers in Toronto and barbers in the UK?

It seems to me the UK will always be a step or two ahead when it comes to styles and trends. I would say Toronto, and the majority of North America, has been stuck on sharp lines and tight fades

thebarbermagazine.co.uk

@thebarbermagazine

for a really long time. It wasn’t until the pandemic came along that we began to see people becoming more open to the idea of having longer, softer, and more lived-in looks. I honestly think barbers from Canada can learn a lot more from UK barbers (or from Glassbox) than the other way around.

Any general thoughts or advice you’d like to share with our readers?

If you truly love something and are passionate about it, the hard work and initiative will come easy because it means you care. Be patient and enjoy the process as you embark on your journey!

Follow @sunnycuttinghair, @glassboxbarbershop and @glassbox. education on Instagram.

@BarberMagUK

/BarberMagazine

27

BARBERSHOP OF THE MONTH

The Mane Barber Tom Roberts, the “one-man band” behind The Mane Barber in Blackpool, tells us all about his business, its origins and what makes his barbershop stand out from the crowd.

28

thebarbermagazine.co.uk

@thebarbermagazine

@BarberMagUK

/BarberMagazine

BARBERSHOP OF THE MONTH

Tom’s Top Tips

T

om went to barbering college in 2018, however, he didn’t have the confidence to take the leap and switch jobs completely. As time passed, Tom found himself sinking further into something that he wasn’t happy with and, eventually, decided that it was time for a change.

When COVID-19 struck, Tom saw this as an opportunity to change his career path and states that, for himself, it was probably the only good thing that came from COVID. Tom worked in a variety of barbershops, learning skills along the way, but never cementing somewhere he could fully utilise his techniques.

The next couple of years were tough for him, as he explains: “They made me doubt my choices, but this also drove me to improve. If I wanted to be up there with the best, it would take commitment and determination. I decided I wanted to go out on my own - the experiences in various shops made me see what type of shop I wanted to run, and then came along The Mane Barber.”

The Mane Barber emphasises the heart of what a barbershop is meant to

be for so many people. “A traditional barbershop atmosphere with the combination of the place to have a chin wag alongside the luxury experiences the modern man wants,” Tom continues, “I’m a chatty fella who’s old at heart, so this suited me to a T! “My branding reflected this style, navy blue with gold accents. I decided to have a lion as my logo, representing strength and of course being on top. Lions are the king of the jungle! The barber chair is within an aesthetics and beauty salon, so it’s welcoming to all ages and genders.

We have an ‘old school’ gaming machine, sun beds and there’s staff who can offer aesthetics for men such as hair filler.”

Tom claims that what makes his barbershop different from others is that he personally feels a lot of them have lost their traditional flare, aiming for “quick cuts” with minimal interaction. The main aim of running a barbering business is to create an experience where the client wants to come back, and looks forward to their next visit.

“I think what’s most important is to just really believe in yourself, recognise

/BarberMagazine

@BarberMagUK

1. The biggest tip I can give to any barber, whether you’ve been in the biz for five, 10 or 15 years, is to get onto Booksy and dont be afraid to move with the times. This app saved my career. I was recommended Booksy by a fellow barber who helped me along the way, and this changed the game. I was then able to get seen from the surrounding areas, and sometimes even further. I’ve had people come from Preston and even have a regular from Fulwood.

2. Remember why you are in this industry. Some people like swanky shops and the most up-to-date equipment, but those who know me know that this is my passion and it’s what I love to do. Sure, some days my back can ache after a long shift and it can be tiring, but I never forget why I became a barber. I’ve always had an eye for detail and like to say that reflects in my work.

3. Remember your clients, showing interest in what they are talking about and reading their body language.

You can tell when someone wants to offload a week of hell or if they just want a space to chill. Getting to know them makes the cut more comfortable for both you and them!

Although, when we give a cutthroat shave, you’ve got to give the jokes and banter a break!

4. Communication is key! There’s a few mottos I try to live by, whether it’s in my personal life or at work, and this is one of them. For a new client to get the most out of their time in the chair and be ecstatic with their cut, they need to communicate exactly what they want your own strengths and then set yourself goals! If you don’t know what you are aiming for, how can you reach where you want to be?” Tom finishes.

One thing that we can take away from Tom and his barbershop is that it pays off to invest in your clients, embrace tradition and take onboard you and your customers’ needs.

Follow @the_mane_barber on Instagram.

@thebarbermagazine thebarbermagazine.co.uk

29

PRODUCTS

Wahl

5 Star Cordless Legend. The Wahl Cordless Legend, originally known for its extended wide range fading wedge blade that provides you with a better fade and blending range.

With the new added element of this clipper going cordless, you can now benefit from 100 minutes cordless run time from a single 60-minute charge. £149.99

Waterman & Webb

W&W Styling Powder adds volume and texture to any matte hairstyle.

It creates an invisible hold, so the client doesn’t look like they have product in their hair. How to use: Lightly sprinkle powder into palms of hand, distribute through dry hair, rubbing gently with fingertips to create body and texture with a matte finish.

RRP: £9.00

John Barber & Sons

Handmade from high quality genuine leather! The barbers’ apron is not only practical but also really fine workwear.

It offers enough pockets, comfort and fits everyone who is at least 1.70m tall.

The adjustable leather straps allow you to set your optimal size.

Available and limited in five wonderful leather colours!

RRP: £75.17

Concept Furniture Design

The Apollo 2 Icon Barber Chair Icon radiates luxury with quilted diamond stitching that advances the Apollo 2 Series to new echelons of refinement and comfort. Features include; 360° (lockable), rotation, reclining backrest ,spring-loaded seat cushion, adjustable and removable headrest, upholstered padded armrests, integrated gown rail, ‘Belmont’-branded footrest with stopper Reproduction of colours may vary.

RRP: £2140.00 (£2568.00 inc. VAT) / (Lease from £11.37 per week)

30

thebarbermagazine.co.uk

@thebarbermagazine

@BarberMagUK

/BarberMagazine

DISCOVER THE ESSENCE OF BARBERING…

www.hiveofbeauty.com Available from all good wholesalers A0267 Pashana A4 advert.indd 1

CLASSIC GROOMING PRODUCTS

13/06/2022 15:51

COMING UP NEXT ISSUE...

Photo by @norevisions.co on Instagram

Skincare

H

ello everyone. Thanks you for reading another fun-filled issue of Barber.

We hope that you enjoyed it as much as we enjoyed putting it together!

As much as we love the sun, it’s rather pleasant that it’s getting a tad cooler now. At least we wore our sun cream!

Speaking of sun cream… Next issue, our primary focus is skincare! We speak with the likes of Waterman & Webb, the team at FIT Skincare and more in our extensive Skincare focus.

This will be accompanied alongside our regular features that you won’t want to miss, such as Barbershop of the Month, Create This Style, Barbers Around the World and more!

We also hope that you had a chance to check out Barber TV, our new channel with exclusive interviews, spotlights, and unique chats! If you’ve not had a chance yet, please search for us on YouTube and visit @thebarbermagazine on TikTok. If you’re interested in being featured in the magazine, or on Barber TV, please reach out to myself at connor@tgmpublishing.co.uk for more information.

I can’t wait to hear from you!

Editor

32

thebarbermagazine.co.uk

@thebarbermagazine

@BarberMagUK

/BarberMagazine

e r tu u f e th f o p o h s Barber

THE

Scalp Micropigmentation (SMP) taking barbering to new levels

FTG Clinics working with barbers to grow together What if you could turn your cuts into more cash.... ...with no extra effort or outlay?

psst...

you could earn up to £200 per referral!

T&Cs apply. See website for details.

Take advantage of your everyday conversations and join our SMP barber referral programme today!

SHAVEN HEAD

SCAR COVER

DENSIFICATION

Find out more: www.ftgclinics.com/referrals

Train for future gain Training – Level 4 SMP courses Products – Equipment, pigments, cartridges & more

Find out more: 01444 414744 | www.finishingtouchesgroup.com

CONNECTIONS ASSOCIATIONS

HAIR REMOVAL Lycon UK Training Academy 343 Fulham Palace Road, SW6 6TD T: 0207 590 9300 E: sales@lyconuk.com W: www.lyconuk.com

British Barbers E: admin@britishbarbers.com W: www.britishbarbers.com British Master Barbers Alliance E: info@britishmasterbarbers.com W: www.britishmasterbarbers.com

MALE GROOMING PRODUCTS

BARBER & SALON FURNITURE

The Bluebeards Revenge Bluebeards HQ, Unit One, Langage Business Park, Eagle Road, Plymouth, PL7 5JY T: 01752 898191 W: www.bluebeards-revenge.co.uk

Concept Salon Design T: 0151 523 0132 E: sales@salonfurniture.co.uk W: www.salonfurniture.co.uk REM The home of British Manufactured Barber Furniture. Affordable luxury for the aspiring Barbershop with all products available in a choice of over 25 fabrics and laminates.

T: 01282 619977 E: sales@rem.co.uk W: www.rem.co.uk Facebook: @remuklimited Twitter: @remuksalons Instagram: @remuklimited

Urban Jack 20-22 Wenlock Road, London, N1 7GU T: 020 363 341 20

PROFESSIONAL BARBERSHOP SUPPLIES MIX Ltd The Cabin, Rectory Farm, Fambridge Rd, Ashingdon, Essex SS4 3LW T: 01702 435804 E: info@mixhairltd.co.uk W: www.mixhairltd.co.uk

BARBERING TOOLS Andis Our industry-leading clippers and trimmers are used by barbers worldwide. Andis believes that creativity makes the world a better place and develops tools and educational resources that help everyone create their way W: www.andis.com Facebook: AndisCompany Twitter: @AndisCompany Instagram: @andisco_uk YouTube: www.youtube.com/c/ Andiscompany/featured

Morgan’s Pomade Company Limited Tyler Way, Swalecliffe, Whitstable, Kent, CT5 2RT T: +44 (0)1227 792761 E: sales@morganspomade.co.uk W: www.morganspomade.co.uk

SALON MANAGEMENT SOFTWARE Salon Tracker Salon Tracker is a salon management system designed to improve organisation and ease the day to day running of barber businesses, whilst making the booking experience seamless for the clients.

T: 0113 350 8230 E: info@salontracker.co.uk W: www.salontracker.co.uk Facebook: SalonTracker Twitter: @SalonTrackerLtd Instagram: @salontrackersoftware

ENTERTAINMENT TheMusicLicence T: 0800 086 8804 (quoting ‘Barber Magazine’) W: www.pplprs.co.uk

34

thebarbermagazine.co.uk

@thebarbermagazine

@BarberMagUK

/BarberMagazine

SCAN FOR INFO

AVAILABLE NOW